Company: Leap Brands

Location: Orlando, FL

Expected salary:

Job date: Fri, 03 Oct 2025 03:42:14 GMT

Job description:

Job Description: Head of Marketing

Position Overview:
As the Head of Marketing, you will play a pivotal role in shaping and driving the digital marketing vision of our company. You will be responsible for developing and executing innovative digital marketing strategies that align with our overall business objectives. Your expertise will be instrumental in enhancing brand awareness, driving online traffic, and generating leads through digital channels.

Key Responsibilities:

• Digital Marketing Strategy:

  • Develop and execute comprehensive digital marketing strategies aligned with company goals.
  • Utilize data-driven insights to optimize campaigns and improve customer engagement across various digital platforms.

• Brand Management:

  • Ensure consistent brand messaging across all digital channels.
  • Oversee the creation and implementation of engaging content that resonates with target audiences.

• SEO & SEM Optimization:

  • Implement strategies to enhance organic search rankings and manage pay-per-click (PPC) advertising campaigns.
  • Monitor and analyze performance metrics to drive continuous improvement.

• Social Media Management:

  • Craft and manage social media campaigns that build brand loyalty and community engagement.
  • Foster relationships with key influencers and industry leaders.

• Team Leadership:

  • Lead and mentor the marketing team, fostering a culture of creativity and collaboration.
  • Provide guidance on best practices and industry trends to enhance team performance.

• Budget Management:

  • Develop and oversee the marketing budget, ensuring optimal allocation of resources for maximum ROI.

• Collaboration:

  • Work closely with cross-functional teams, including sales, product development, and customer support, to ensure alignment on marketing initiatives.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).
• Proven experience in digital marketing roles, with a track record of developing successful marketing strategies.
• Strong analytical skills and proficiency in digital marketing tools and analytics platforms.
• Excellent communication and leadership skills.
• Ability to adapt and thrive in a fast-paced environment.

Join us in this exciting opportunity to lead our marketing efforts and drive our digital transformation. Your expertise will be crucial in establishing our brand as a leader in the industry!