Company: Leap Brands

Location: Orlando, FL

Expected salary:

Job date: Thu, 02 Oct 2025 23:21:02 GMT

Job description:

Job Description: Head of Marketing

Position Overview:
As the Head of Marketing, you will play a pivotal role in shaping the company’s marketing vision and strategy. You will be responsible for developing and executing innovative digital marketing initiatives that enhance brand visibility, engage customers, and drive business growth. This leadership position requires a blend of creativity, analytical skills, and strategic thinking to effectively communicate our brand message across various digital platforms.

Responsibilities:

• Digital Marketing Strategy:

  • Develop and execute comprehensive digital marketing strategies that align with the company’s overall objectives and target audience.
  • Analyze market trends and customer insights to identify opportunities for growth and innovation.

• Campaign Management:

  • Oversee the planning, execution, and optimization of integrated digital marketing campaigns across various channels, including social media, email, SEO, PPC, and content marketing.
  • Monitor campaign performance and adjust strategies as necessary to achieve desired results.

• Brand Development:

  • Enhance brand awareness and positioning through coherent messaging and storytelling that resonates with target demographics.
  • Collaborate with cross-functional teams to ensure brand consistency across all customer touchpoints.

• Team Leadership:

  • Lead and mentor a team of marketing professionals, fostering a collaborative and innovative environment.
  • Provide direction and support in the development of team members’ skills and careers.

• Budget Management:

  • Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI on marketing activities.

• Performance Analysis:

  • Utilize digital analytics and reporting tools to track performance metrics, providing actionable insights and recommendations for continuous improvement.
  • Prepare regular reports and presentations for senior management outlining key performance indicators and growth opportunities.

• Stakeholder Engagement:

  • Collaborate with sales, product development, and other departments to align marketing efforts with overall business strategy.
  • Build and maintain relationships with external partners, vendors, and media outlets to enhance marketing initiatives.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field; an MBA is preferred.
• Proven experience in digital marketing with a strong portfolio of successful campaigns.
• Exceptional leadership, communication, and interpersonal skills.
• In-depth knowledge of digital marketing tools, analytics, and trends.

Join us as we redefine our marketing approach and create meaningful engagement with our audience. If you are passionate about digital marketing and driven by results, we encourage you to apply!