Company: iHeartMedia

Location: Orlando, FL

Expected salary:

Job date: Wed, 02 Jul 2025 07:11:53 GMT

Job description:

Job Description: Digital Marketing and Viewability Studies Specialist

Overview:
We are seeking a dynamic and innovative Digital Marketing and Viewability Studies Specialist to join our team. In this role, you will play a pivotal part in driving our digital marketing strategies and conducting comprehensive viewability studies to enhance our advertising effectiveness. You will also be involved in ongoing personal and team training and development to foster a culture of continuous improvement.

Key Responsibilities:

• Conduct viewability studies to analyze the effectiveness and engagement of digital marketing campaigns.
• Collaborate with cross-functional teams to develop and implement digital marketing strategies that promote brand awareness and drive customer engagement.
• Maintain strong relationships with stakeholders in broadcasting, marketing, and promotional sectors.
• Stay updated on industry trends, best practices, and emerging technologies in digital marketing and media standards.
• Facilitate ongoing training sessions and development workshops for your team to enhance skills and knowledge in digital marketing.

What You’ll Need:

• A strong understanding of digital marketing strategies and tools, including SEO, PPC, social media, and email marketing.
• Knowledge of broadcasting standards, marketing regulations, and promotion best practices.
• Ability to analyze data and derive actionable insights to optimize performance.
• Excellent communication and interpersonal skills to foster collaborative relationships within the team and with external partners.
• Experience in conducting studies or research related to advertising viewability and effectiveness.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Previous experience in digital marketing, advertising, or analytics.
• Familiarity with digital marketing platforms and analytics tools.

Why Join Us?
At our company, you will have the opportunity to work in a fast-paced environment while continually developing your skills and advancing your career in digital marketing. Join us to make a significant impact on our marketing strategies and drive results in the ever-evolving digital landscape.