Company: Serv Recruitment Agency

Location: Toronto, ON

Expected salary:

Job date: Sat, 13 Sep 2025 22:50:31 GMT

Job description: , and customer segmentation Marketing Functional Leadership Provide executive oversight and input on brand positioning, lead…. Leverage market insights, customer analytics, and campaign performance data to refine sales plays, optimize ROI on marketing…

Summary

The content discusses the role of Marketing Functional Leadership, focusing on providing executive oversight on brand positioning. It emphasizes leveraging market insights, customer analytics, and campaign performance data to enhance sales strategies and optimize return on investment (ROI) in marketing efforts.

Customer Segmentation

Customer segmentation involves categorizing customers based on shared characteristics, such as demographics, behaviors, or needs. This process allows for more targeted marketing strategies, improving engagement and ROI. By analyzing market insights and customer data, businesses can tailor their sales and marketing initiatives to specific segments, thereby enhancing overall effectiveness.