Company: Serv Recruitment Agency

Location: Toronto, ON

Expected salary:

Job date: Sat, 13 Sep 2025 22:08:44 GMT

Job description: , and customer segmentation Marketing Functional Leadership Provide executive oversight and input on brand positioning, lead…. Leverage market insights, customer analytics, and campaign performance data to refine sales plays, optimize ROI on marketing…

Summary:

The content emphasizes the role of Marketing Functional Leadership in providing executive oversight and guidance on brand positioning. It highlights the importance of utilizing market insights, customer analytics, and campaign performance data to enhance sales strategies and optimize return on investment (ROI) for marketing efforts.

Customer Segmentation:

1. Demographic Segmentation: Age, gender, income level, education, etc.
2. Psychographic Segmentation: Interests, values, lifestyle, personality traits.
3. Behavioral Segmentation: Purchase behavior, brand loyalty, usage rates, benefits sought.
4. Geographic Segmentation: Location, climate, urban vs. rural.

By leveraging these segmentation strategies, marketing initiatives can be tailored for maximum effectiveness.