Company: D2L

Location: Toronto, ON – Kitchener, ON

Expected salary:

Job date: Thu, 15 May 2025 23:39:54 GMT

Job description: The Web Experience Coordinator Co-op Student will be responsible for assisting with marketing and content management tasks across the Digital Marketing Team. The successful candidate will support website update and SEO content work, engage in list and campaign management, and support analytics and data collection activities. They will be part of an experienced and forward-thinking technical marketing team and contribute to the overall success of the organization.What would my main duties be?

• Work cooperatively with other functional areas within Marketing to support the design, develop and implement web-based communication strategies
• Interface with Web Developers to help with site content, site architecture, usability, maintenance, updating and evolution of the website
• Help analyze website traffic and seek opportunities and avenues to optimize performance
• Work with Marketing Automation on list management, support, and campaign execution tasks

Work Experience:

• Understanding of digital marketing concepts, the delivery of web content and how effective marketing campaignsare managed
• Ability to create positive external relationships and internal cross-functional stakeholders
• Strong written and oral communication skills through multiple mediums and for a wide range of audiences across industry sectors, geographies and audiences
• Knowledge of the use of social media in a business-to-business environment
• Understanding of the Principals of Project Management
• Team player who is both flexible and adaptable
• Comfort with technical tasks, such as working with spreadsheets and similar data

Other Requirements and Assets:

• Ability to handle multiple projects simultaneously and work effectively in a fast-paced, deadline-driven environment with rapidly changing priorities
• Strong analytical and research skills
• Attention to detail

Education Recommendations

• Student enrolled in marketing, communications, web development, or programming, with the following competencies:
• Advanced communication, collaboration, and interpersonal skills
• Excellent communication writing and/or copywriting skills
• Exceptional organizational skills including multi-tasking and time management
• High attention to detail
• Ability to learn quickly, think fast under pressure, and work independently in fast-paced environment
• Proficiency with MS Excel and comfortable with learning new systems quickly
• Creative mindset and stamina to try new things and figure out how to continuously improve
• Experience with WordPress or similar would be an asset

So, why should you do your co-op at D2L? Our Summer 2022 Campus Ambassador Melissa shares her thoughts here:

The Web Experience Coordinator Co-op Student will assist the Digital Marketing Team with marketing and content management tasks. Key responsibilities include:

– Collaborating with marketing teams to devise web communication strategies.
– Working with web developers on site content and usability.
– Analyzing website traffic to identify optimization opportunities.
– Supporting marketing automation for list management and campaign execution.

Qualifications include a basic understanding of digital marketing concepts, ability to foster relationships both externally and internally, strong communication skills, and familiarity with social media in a B2B context. Candidates should be adaptable team players with analytical skills, attention to detail, and comfort with technical tasks.

Education prerequisites include enrollment in marketing, communications, web development, or programming, along with strong communication and organizational skills. Experience with WordPress and proficiency in Excel are beneficial. The co-op at D2L offers an opportunity to learn in a fast-paced environment, as highlighted by a past campus ambassador.