Marketing Specialist

Do you love movies, music, video games & streaming television? Our Marketing Specialist will play an integral role in attracting and engaging with some of the most innovative people on the planet (our customers!) who create awe-inspiring animation, visual effects, videogames, immersive experiences and digital content of all kinds on every platform, using software, hardware, cloud and technical services supplied by Annex Pro.

You will be expected to create effective strategies that will promote the long-term growth of our firm, execute effective multi-channel marketing activities, assist with campaign development, analyze the effectiveness of each campaign and develop our lead generation programs. The ideal candidate will possess clear strategic thinking capabilities, but not be hesitant to roll up their sleeves and perform hands on work when necessary.

This is an opportunity that will reward a talented individual with fulfilling work in an exciting industry, career advancement possibilities, and a transparent and positive corporate culture. This position reports to the CEO and is a chance to work with a small, dedicated team to deliver truly mind-blowing results.

Annex Pro is building North America’s next-generation Value Added Reseller/Systems Integrator for content creators in Media and Entertainment. Which means that we work with an impressive variety of creative, technical and business people, with one common goal: Telling the best stories imaginable!

Our privately held company has grown over more than 3 decades, from a strong, regional reseller, to an international VAR with employees in major entertainment production centres in Canada and the USA…and there’s more to come.

We operate in a casual industry, but take our jobs seriously: We’re a crucial step in helping customers bring their dreams to life, which is important to them, and exciting for us. We do that by listening closely, being proactive, and being transparent and ethical in all our dealings. Plus, we’ve created a positive work environment where customers and staff are treated with respect. Continuous improvement is part of our DNA so we welcome feedback from the team.

Founded in 1983 in Vancouver, with offices now in Los Angeles, Toronto and Montreal, Annex Pro is a Value Added Reseller/Systems Integrator strategically partnered with top companies such as Autodesk, Avid, Wacom, Apple, AWS, Blackmagic Design as well as hundreds of others. We’re leveraging our unmatched industry experience to assemble a team of bright, passionate, inquisitive people who want to make a difference in Media and Entertainment.

Annex Pro headquarters is located in the Grandview-Woodland area of Vancouver, on major transit routes, just a couple of blocks from “the Drive”.

Responsibilities include, but not limited to:

  • Act as key player in the managing of all marketing for the company and activities within the marketing department
  • Collaborating with the Director of Sales to maximize B2B revenue across local, regional and national markets
  • Maximizing multiple B2C eCommerce stores, including making frequent updates of product catalog, pricing and promotions.
  • Keeping abreast of a changing industry, ensuring regular communication with the sales department to truly understand and respond to the voice of the Annex Pro customer
  • Maintaining the Annex Pro brand and corporate identity across content marketing, social media, community engagement and all communication points in the US and Canada
  • Developing and executing a variety of promotional campaigns in liaison with our sales department and vendor partners
  • Event planning, implementation, coordination and supervision in multiple cities, both live (post-COVID) and live-streamed
  • Maximizing the effectiveness of available market development funds from vendor partners and reporting back results
  • Identifying and measuring KPIs and marketing spend; creating meaningful reports for presentation to Annex Pro management
  • Categorize and maintain customer lists in an organized marketing database of specialized personas, creating a plan to market to them as individuals
  • Create and distribute regular email blasts and press releases
  • Making recommendations for advertising; negotiating contracts, determining and adhering to set budgets; reporting back results and ROI based on resulting product sales
  • Creating surveys to rate customer satisfaction with products and services
  • Contributing to major initiatives such as creating new websites, eCommerce and online presence

Requirements of the role:

  • Bachelor degree in Marketing
  • 4+ years experience in Marketing in various roles
  • A passion for small business and the potential for growth
  • Thorough understanding of marketing elements, including traditional and digital marketing such as SEO/Social media
  • Demonstrable experience in marketing data analytics, tools and reporting
  • Excellent oral and written communication in English (a working proficiency in French will put you at a definite advantage)
  • Comfortable with creating and tracking automated campaigns in an ERP, CRM or automation platform (NetSuite an asset)
  • Excellent time management and project management skills
  • Hands-on capabilities with Adobe Creative Cloud, WordPress, Woo Commerce or similar platforms
  • Experience in Media and Entertainment content creation not required, but would be an advantage (animation, VFX, videogame development, video or audio post-production, music recording)
  • Prepared for a full work-load
  • Strong analytical and project management skills
  • Confident and dynamic personality
  • Deadline driven
  • Dependable, organized and proactive

The details:

  • Full time, Monday – Friday, 9am – 5pm (hours may vary)
  • Excellent, highly flexible flexible health benefits
  • 3 weeks vacation (1 week mandatory during office closure Xmas to New Years’)
  • Employee discounts on software and hardware we sell
  • Weekly “Free Lunch Friday”

Annex Pro is building an inclusive workforce that’s representative of the diverse group of customers we serve. We hire based on leadership qualities, character, willingness and expertise. We invite you to apply, irrespective of gender, nationality, race, sexual orientation, age or faith.

We recommend providing a brief, personal cover letter telling us why you’d be the best fit for this job

Short-listed candidates will be contacted

Job Type: Full-time

Reference ID: MC

Job Types: Full-time, Permanent

Salary: $47,000.00-$57,000.00 per year

Schedule:

  • Monday to Friday
  • No weekends

COVID-19 considerations:
This job can be performed from our Vancouver HQ office, or remotely from anywhere in Canada

Application question(s):

  • What is your experience, if any, with media content creation tools?
  • Are you a Citizen or Permanent Resident of Canada?

Education:

  • Bachelor’s Degree (preferred)

Experience:

  • Marketing: 2 years (preferred)

Language:

  • French (preferred)

CLICK TO APPLY

Digital Marketing Specialist

Toronto, ON

Temporarily remote

$52,000 – $67,000 a year – Full-time, Permanent

Summary of Role:

The Digital Marketing Specialist will be responsible for managing the digital activity across a variety of channels, including SEO, Email, and Paid Media. Essentially the role is responsible for managing the strategy to drive both organic and paid online advertising programs to increase qualified traffic and sales. This also involves the day-to-day management and optimization of online marketing campaigns (search, display etc.).

Responsibilities

· Weekly and monthly reporting on the performance of digital marketing activities

· Oversee and analyze digital activities and provide regular recommendations on SEO, Paid, Email Campaign and Social Media activities to drive performance, sales, efficiencies and engagement

· Provide insight and recommendations on digital lead generation initiatives

· Implement monthly competitor analysis reports, proactively offering improvement recommendations

· Work with marketing team to ensure website content is fresh/relevant, in line with the SEO/content strategy

· Develop & execute a full-funnel paid media strategy

Qualifications

· 3-5 years experience preferably in an ecommerce environment

· Experience with e-commerce and CMS

· Must have WordPress experience and preferably experience with WooCommerce or similar

· Strong understanding of the various paid digital advertising channels and management of SEM/CPC platforms: Google AdWords, Instagram, Facebook

· 2+ years direct experience running Google Ads and/or bing campaigns, particularly Google Shopping campaigns

· Solid understanding of SEO principles and platforms and SEO strategies related to site architecture, keyword analysis, meta tags etc.

· Experience with optimization tools, preferably SEMRush

· Proven results in managing and driving digital projects with knowledge of Google/web analytics and performance reporting

· Demonstrated ability to verbally communicate complex technology concepts to management.

· Strong organizational and time management skills

· Highly motivated with ability to work independently and in teams

· Team player with a strong client-centered service approach – must demonstrate transparency and collaboration when working with clients and our team

For more information on ALLMAX Nutrition visit: www.allmaxnutrition.com

Job Types: Full-time, Permanent

Salary: $52,000.00-$67,000.00 per year

Schedule:

  • 8 hour shift
  • Day shift
  • Monday to Friday

Work remotely:

  • Temporarily due to COVID-19

CLICK TO APPLY

Marketing Coordinator

Toronto, ON

Temporarily remote

Full-time, Permanent

At Well.ca, we are looking to change the landscape of health and wellness in Canada and we need your help to do it. We are seeking a creative, curious, driven, and hard-working Marketing Coordinator with a passion for health & wellness to join our growing team. The ideal candidate is a team player who thrives in a fast-paced environment and is ready to tackle any challenge and solve any problem. This position will touch all aspects of marketing with a focus on the execution of project for Well.ca, Well.ca Pharmacy, Well.ca Services and other strategic projects.

What You’ll Do:

· Assist in coordinating projects, themes and campaigns across all marketing channels, including email, onsite, social and paid media

· Coordinate with internal stakeholders to ensure seamless execution of objectives and projects across departments working with design, email, acquisition, buyers, warehouse and other stakeholders

· Project manage marketing projects from start to completion,

· Ensure all creative project details and deadlines are recorded within our project management tool and proactively follow-up to collect missing details on time

· Assist in the careful editing of content that comes in many forms from email to award applications

· Coordinate product requisitions from the warehouse for social, PR, photoshoots, giveaways, etc.

· Compile and summarize various marketing reports on an ad hoc basis

· We are always launching exciting new strategic ventures, and we’ll need your help to ensure everything gets done!

Some of the Stuff You Need to Have…

· Degree, diploma, or certification in Business and/or Marketing

· Experienceand interest in E-Commerce, Digital Marketing, and Retail

· Superior communication (oral & written) and organization skills

· Demonstrated analytical skills, with experience in digital reporting, tracking and analytics

· Ability to prioritize and manage multiple projects and stakeholders

. Ability to successfully work either independently and co-operatively

· Unwaveringly positive “can-do” attitude

· (Healthy) immersion in social media and/or social wellness communities

About Well.ca

We believe that Canadians should never have to compromise on the health, wellness, baby and beauty products they choose for themselves and their loved ones – so we are empowering them lead healthier and happier lives by delivering wellness on their terms.

We’re a fast-growing, proudly Canadian company that’s passionate about our customers, our business, and the products we sell!

Job Types: Full-time, Permanent

Benefits:

  • Casual dress
  • Dental care
  • Employee assistance program
  • Extended health care
  • Paid time off
  • Store discount
  • Vision care
  • Wellness program
  • Work from home

Schedule:

  • 8 hour shift
  • Monday to Friday

Education:

  • DCS / DEC (required)

Experience:

  • Marketing: 1 year (preferred)

Work remotely:

  • Temporarily due to COVID-19

CLICK TO APPLY

Digital Marketing Associate

North York, ON

DIGITAL MARKETING ASSOCIATE, The Successful Investor Inc.

We are a growing wealth management and investment publishing firm with 25+ years’ experience in subscription marketing and independent portfolio management.

The Successful Investor is actively seeking a Digital Marketing Associate who will provide high quality digital support and contribute to the continued growth of the organization.

Working in concert with the Marketing team, the ideal candidate will have a minimum of 3 years of progressive experience working in digital marketing.

The role of the Digital Marketing Associate is to manage and deploy marketing communications through email and on the website. Under the oversight of the Director of Marketing this role will also report and analyze channel performance and contribute to the annual plan.

KEY RESPONSIBILITIES


Email Production

  • Contribute to the development of the channel strategy/annual plan.
  • Deploy, monitor, and report on all email campaigns.
  • Analyze current email marketing campaigns and make recommendations for improvement.
  • Manage automation workflows, list pulls and segmentation strategy.
  • Test, test and more testing.


Website Management

  • Contribute to the development of the channel strategy/annual plan.
  • Oversee our email capture activities, i.e., free reports, popups, etc.
  • Manage website content and its performance.
  • Work with our website partner to manage the site.
  • Schedule and execute updates to our evergreen content for SEO.
  • Use Google Analytics to understand browsing behaviour and suggest ways to improve conversions.


Social Media

  • Develop and implement marketing strategies for our (modest) social media presence.
  • Monitor performance and making necessary changes to ensure positive ROI.


Other

  • Assisting with additional tasks and duties, as required.


REQUIREMENTS

  • Post-secondary diploma or degree in marketing, digital studies, or related business discipline.
  • 3+ years in progressive digital marketing roles; broad marketing channel experience with a focus on web production, web design and email campaign deployment.
  • Experience with email marketing.
  • Experience using a CMS (WordPress preferred), Revive and Dreamweaver, and Unbounce.
  • Experience using HTML (moderate to high skill level, CSS preferred).
  • Project management skills (Planning, Time Management, Scheduling, Communication).
  • Strong analytical skills with the aim of uncovering actionable insights.
  • Solid understanding of workflow processes and systems within a marketing/sales cycle.
  • Design skills are an asset.
  • Detail oriented, thorough, and organized.
  • Must own decisions, tasks, and responsibilities.
  • Interested in and passionate about personal finance/investing.

Located near Yonge and Sheppard in Toronto, The Successful Investor offers a vibrant culture in a growing firm committed to providing a diverse, inclusive, accessible, and accommodative workplace.

Pre-employment credit check and background check is required.

The Successful Investor Inc. welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.


CLICK TO APPLY

Digital Marketing Specialist

Toronto, ON

Temporarily remote

$55,000 – $65,000 a year – Full-time, Permanent

About MDI Solutions

MDI is a successful healthcare data integration software company located in downtown Toronto, Ontario. Our software and services are used across Canada, the US, UK, EU, Africa and Australia and provides hospitals and healthcare vendors with real-time access to patient data. This year MDI has partnered with a UK firm to provide remote patient vitals monitoring that has opened up significant new market opportunities.

We are looking for an experienced digital marketing professional that will help execute a marketing strategy to expand awareness of our business offering. Working directly with our President and VP of Business Development, you will help provide much of the key content that will inform hospital stakeholders of MDI’s value proposition.

What you’ll be doing

  • Storyboard, write, and publish content to various channels
  • Find and integrate compelling digital assets (images, video) to complement our messaging
  • Website and social media content creation
  • Overhaul current website content and layout
  • Use Analytics to track and improve website traffic
  • Develop and manage social media accounts
  • Assist in the development and promotion of client case studies
  • Craft strategies for creating and improving brand awareness
  • Become a high-level subject matter expert on the healthcare data integration industry
  • Assist with market research efforts
  • Tradeshows and direct marketing

About you

  • You have at least one year of experience in a digital marketing role and preferably a Bachelor’s Degree with a major in digital marketing or general marketing
  • You’re creative and are fluent in the latest marketing technologies and platforms
  • You understand the intricacies of helping build a brand
  • You have outstanding writing, speaking, and interpersonal skills
  • You have a great eye for design and know effective techniques for visual communication
  • You’re great at writing content that integrates ideas from other members of the MDI team

Other things that you may be good at

  • Search Engine Optimization
  • Web design (HTML, CSS)
  • Videography including filming and editing

Working at MDI

MDI is a team led by experienced software professionals who have spent the past 18 years creating solutions that address hospital data integration challenges through close relationships with our customers. Some highlights of working at MDI include:

  • A casual work environment with flexible hours
  • A mix of office and remote work
  • A culture of balancing work and home life
  • A collaborative environment where you will have significant creative input in what you do

Job Types: Full-time, Permanent

Salary: $55,000.00-$65,000.00 per year

Benefits:

  • Casual dress
  • Dental care
  • Disability insurance
  • Extended health care
  • Flexible schedule
  • Paid time off
  • Profit sharing
  • RRSP match
  • Vision care
  • Work from home

Schedule:

  • 8 hour shift
  • Monday to Friday
  • No weekends

COVID-19 considerations:
Work from home till at least the new year. In office work areas are at least 6 ft. apart or separated by dividers.

Education:

  • Bachelor’s Degree (preferred)

Experience:

  • Digital marketing: 1 year (preferred)

Work remotely:

  • Temporarily due to COVID-19

CLICK TO APPLY