Digital Marketing Specialist

About MDI Solutions

MDI is a successful healthcare data integration software company located in downtown Toronto, Ontario. Our software and services are used across Canada, the US, UK, EU, Africa and Australia and provides hospitals and healthcare vendors with real-time access to patient data. This year MDI has partnered with a UK firm to provide remote patient vitals monitoring that has opened up significant new market opportunities.

We are looking for an experienced digital marketing professional that will help execute a marketing strategy to expand awareness of our business offering. Working directly with our President and VP of Business Development, you will help provide much of the key content that will inform hospital stakeholders of MDI’s value proposition.

What you’ll be doing

• Storyboard, write, and publish content to various channels
• Find and integrate compelling digital assets (images, video) to complement our messaging
• Website and social media content creation
• Overhaul current website content and layout
• Use Analytics to track and improve website traffic
• Develop and manage social media accounts
• Assist in the development and promotion of client case studies
• Craft strategies for creating and improving brand awareness
• Become a high-level subject matter expert on the healthcare data integration industry
• Assist with market research efforts
• Tradeshows and direct marketing

About you

• You have at least one year of experience in a digital marketing role and preferably a Bachelor’s Degree with a major in digital marketing or general marketing
• You’re creative and are fluent in the latest marketing technologies and platforms
• You understand the intricacies of helping build a brand
• You have outstanding writing, speaking, and interpersonal skills
• You have a great eye for design and know effective techniques for visual communication
• You’re great at writing content that integrates ideas from other members of the MDI team

Other things that you may be good at

• Search Engine Optimization
• Web design (HTML, CSS)
• Videography including filming and editing

Working at MDI

MDI is a team led by experienced software professionals who have spent the past 18 years creating solutions that address hospital data integration challenges through close relationships with our customers. Some highlights of working at MDI include:

• A casual work environment with flexible hours
• A mix of office and remote work
• A culture of balancing work and home life
• A collaborative environment where you will have significant creative input in what you do

Job Types: Full-time, Permanent

Salary: $55,000.00-$65,000.00 per year

Benefits:

• Casual dress
• Dental care
• Disability insurance
• Extended health care
• Flexible schedule
• Paid time off
• Profit sharing
• RRSP match
• Vision care
• Work from home

Schedule:

• 8 hour shift
• Monday to Friday
• No weekends

COVID-19 considerations:
Work from home till at least the new year. In office work areas are at least 6 ft. apart or separated by dividers.

Education:

• Bachelor’s Degree (preferred)

Experience:

• Digital marketing: 1 year (preferred)

Work remotely:

• Temporarily due to COVID-19