Day: October 24, 2021

Help us boldly shape retail in Canada

Canadian Tire Corporation’s (CTC) rich heritage of serving Canadians from coast-to-coast dates back to 1922. Our vision is to become the #1 retail brand in Canada and we are focused on innovating and making important investments in our business, especially when it comes to our people. To reach our goal, we need the best talent to help us evolve and drive change across the business – and boldly help shape Canada’s retail industry. As we strive to be at the forefront of a complex and vastly changing retail industry, it is an exciting time to join the Canadian Tire family of companies.

Embracing and driving change is critical to our success. The complexity and rate at which the retail industry is transforming has increased exponentially in recent years and we are committed to being a leader in the industry. As such we are relentlessly focused on innovating at every level of our business, investing in new technologies and products, and doubling down on the best talent to drive the company forward. It is an especially exciting time to join the Canadian Tire Family of Companies.

Reporting to the Manager, Paid Social, the Analyst, Paid Social will be responsible for establishing digital market capabilities within the organization in order to deploy personalized digital marketing campaigns. The Analyst, Paid Social will provide day to day technical and analytical support with key focus on campaign trafficking, reporting and analytics, and coordinating other digital campaign specific tasks as required. manage external channel partner relationships and digital campaign operations.

What you’ll do

• Support execution of social marketing campaigns in various social buying platforms including but not limited to: campaign set up, ad trafficking, audience insights and automated report generation as required.
• Facilitate and maintain regular check-ins with internal and external partners to guide and oversee performance, pacing and general campaign management.
• Assist in troubleshooting campaign delivery and pacing issues, support the team in addressing immediate issues.
• Provide recommendations on tactics, audiences, placements and pacing for Social marketing campaigns.
• Gather and maintain record of all campaign specific documentation – brief, plan, blocking chart, creative and any other related materials.
• Monitor in market performance and provide timely recommendations for improving campaign performance.
• Use Analytics and attribution modeling to assess overall digital journey and holistic campaign performance.

What you bring

• 2+ years hands-on experience Social platforms (Facebook, Instagram. Pinterest, Twitter, etc.)
• Strong understanding of Dynamic Ads and Product Catalog requirements.
• Working knowledge of Doubleclick Campaign Manager or other ad serving platforms
• Working knowledge of digital analytics platforms such as Google Analytics.
• Understanding of data management platforms, including used cases and benefits.
• Strong proficiency in Microsoft Office, notably Microsoft Excel.
• Excellent customer service and account management skills.
• Problem solver with the ability to analyze and prioritize to meet business objectives

About Canadian Tire Corporation

Canadian Tire and its family of companies are boldly shaping retail in Canada and we continue to deliver a positive experience for our customers. As one of the most trusted brands in Canada, our employees take pride in the work we do across the country. It’s more than the iconic triangle that keeps our employees around. From benefits and perks, to learning and development opportunities, to our commitment to Jumpstart – these are some of the many reasons why Canadian Tire Corporation is one of Canada’s Best Managed Companies .

To learn more about this team and the Canadian Tire family of companies follow us on LinkedIn .

#LI-CA1

Job Posting

: Oct 22, 2021, 6:17:13 AM