Job title: Digital Marketing Specialist
Company: Social Blue
Job description: We’re looking for a Digital Marketing Specialist to join our team in Toronto. We’re growing fast and see many opportunities to successfully scale our campaigns for international clients. As a Digital Marketing Specialist your responsibility is maximizing the profitability of your campaigns by finding the optimal balance between cost, volume and quality of the leads. We expect that you buy the media and run the most effective creatives, while adhering to the rules of the traffic source of course. You’ll be part of our fun and dynamic team in Toronto, and will be mentored by an experienced media buyer.
Core Responsibilities
- Manage and optimize native & display campaigns across the Social Blue portfolio
- Help the team design unique campaign strategies for new and existing clients
- Optimize campaigns to achieve campaign KPIs and client objectives
- Recommend new opportunities and campaign strategies by analyzing campaign performance on a daily basis
- As the specialist, ensure regular communication with your team and other departments (i.e sales, campaign management, CRO, design)
- Identify opportunities to drive efficiencies and improvements across campaigns
Requirements
- Native level English speaker and excellent communication skills, both spoken and written
- Experience in programmatic marketing, direct response marketing or lead generation is a must
- 2 – 3 years of relevant experience in a similar position
- Experience in copywriting is a plus
- You’re enthusiastic and fun to work with
About Us
We are the leading specialist in performance-based marketing via Facebook, Instagram, display and native advertising, working for brands all over the world from our offices in 9 countries. We’re a group of result-oriented people determined to excel what we’re doing. We think big, act fast, and decide confidently for the future. At Social Blue, you can always be yourself and be the creator of your own success. We take our work seriously and push ourselves for the company and our partners, but we have an informal environment and don’t forget to have fun along the way.
Benefits
- Salary conform to industry standard
- Company bonus
- 20 holidays per year & 6% holiday pay
- Open culture and room for personal initiative
- Employee Benefits Plan
- Life Insurance
- Accidental Death & Dismemberment
- Extended Health Care
- Dental
- Dependent Life
Expected salary:
Location: Toronto, ON
Job date: Mon, 24 Jan 2022 23:59:49 GMT
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