Job title: Associate Manager, Digital Marketing, Display and Social Media
Company: TD Bank
Job description:
Company Overview
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Department Overview
As part of TD’s Canadian Marketing team, the Digital, Social and Content Marketing (DSCM) team is responsible for leading our digital marketing transformation. The team carries the mandate to build the digital marketing ecosystem to enable personalized 1:1 communications at all interactions with our customers. Leveraging a best-in-class content strategy, our personalized communications will ensure TD is delivering breakthrough creative and the best, personalized and connected experience for our customers. The second goal of the group is to drive leadership in all digital marketing channels across paid, owned and earned. This means that we will strive to enable best-practices in each channel, define the leading practices and beat competitive benchmarks. The primary goal of the group is to optimize the customer journey from start to finish, ultimately improving performance and driving ROI in each marketing channel for our business and channel partners.
Objective
Reporting to the Senior Manager, Digital Performance Marketing, the Associate Manager, Display Advertising & Social Media, will be responsible for driving marketing ROI for TD Direct Investing (including the recently launched TD Easy Trade app). Ultimately accountable for the display and social media advertising budget, the Associate Manager’s objective is to leverage display, video and social media channels for competitive advantage, optimize conversion, improve cost to acquire and drive positive ROI.
Job Description
- Manage the strategic development and execution of display advertising and social media campaigns where post-click conversion metrics (KPI’s) are the objective.
- Leverage social media expertise and current best practices across new and emerging platforms to manage the planning and execution of social media strategy for TD Direct Investing.
- Manage the display advertising and social media budget, optimize KPI’s across tactics to maximize ROI of each marketing dollar spent, leveraging audience targeting, TD’s digital marketing capabilities and other tactics to drive efficiencies.
- Optimize the end-to-end campaign (including segments, creative, content, networks, channels, tactics, etc) on an ongoing basis in real-time.
- Manage content and engagement, both planned and agile, for assigned branded social media channels, working with Digital partners to optimize reach.
- Engage with agencies, vendors and key internal partners to deliver best-in-class display advertising and social media strategies and programs.
- Partner with Marketing Planning, Targeted Marketing, Digital Channels and the business to deliver on the aggressive sales goals and digital sales objectives for TD Direct Investing.
- Contributes to integrated marketing strategies and plans, including annual forecast.
- Ensure compliance with TD process and governance control requirements.
- Provides ongoing insights on performance and reporting of results for all display advertising and social media marketing programs, relative to YoY and forecast.
- Stay on top of industry trends and all applicable technologies, including developments in – Ad Display, Social media, SEM, SEO, and online consumer behavior.
Requirements
- 3-5 years of digital marketing experience across key channels such as digital display, video and social media with a clear focus on leveraging data to drive business results.
- Experience managing performance marketing campaigns through digital, including display, programmatic, social, and driving performance through digital experiences.
- Proven hands-on in-platform experience running performance marketing campaigns in Google Ads, Facebook Business Manager and other media buying platforms would be an asset.
- Experience with full funnel campaigns in an always-on environment and demonstrating results with driving incremental improvements.
- Experience engaging in agency and vendor relationships.
- Exposure to developing scorecards, executive level reports and utilization of data for digital media optimization, including techniques for measuring end-to-end effectiveness across digital marketing touch points.
- Working knowledge and expertise in strategies utilized to optimize performance through multiple digital devices; desktop, mobile and tablet.
- Business acumen: strategic thinking, business process development, analytical and problem solving skills.
- Proven interpersonal and relationship management skills, with ability to obtain consensus among multiple stakeholders.
- Strong teamwork orientation and proven leadership capabilities with an ability to work effectively in a constantly changing environment, requiring ongoing. re-evaluation of priorities.
- Understanding of financial institutions product offerings would be an asset.
Education
- University or Post-Secondary education required.
- Business or Marketing Communications an asset.
Hours
37.5
Inclusiveness
At TD, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. If you require an accommodation for the recruitment/interview process (including alternate formats of materials, or accessible meeting rooms or other accommodation), please let us know and we will work with you to meet your needs.
Expected salary:
Location: Toronto, ON
Job date: Fri, 25 Mar 2022 23:17:45 GMT
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