Digital Marketing Strategist – Paid & SEO

Job title: Digital Marketing Strategist – Paid & SEO

Company: Ratehub

Job description: WHO IS RATEHUB?

We’re a company on a mission. Every single team member, from product & engineering, to sales & marketing, finance, operations and everything in between is obsessed with one thing; helping Canadian’s make better financial choices. And we’re pretty great at it, too. Via our proprietary digital application platform and our award winning in-house brokerages, we help over 2m Canadians per month make a positive impact on their finances. 365 days a year we deliver our users the best online mortgage experience, personalized credit card options, and cheaper auto, home & life insurance policies than they typically get from their existing financial adviser.

Changing how people make financial choices isn’t easy, though. We know that achieving our mission is full of challenges; challenges that can be complex and often unexpected, but are always interesting, rewarding and fun to solve as a team. This is where you come in. We are on the hunt for the right kind of teammate to join us and help lead us forward to continued growth.

We’re looking for a Digital Marketing Specialist to join our growing team (based in downtown Toronto but also open to remote candidates). Reporting to the Business Unit Director for Insurance, the incumbent will utilize their expertise in paid marketing and growing skillset in SEO to deepen the marketing impact of the insurance business vertical and ultimately drive revenue back to the business. This is an ideal opportunity for someone that wants to take greater ownership around strategy and execution for a quickly scaling organization.

YOUR RESPONSIBILITIES

Paid Marketing

  • Develop and execute the paid marketing strategy for the Insurance Business Unit, in alignment with identified business goals
  • Set up, execute and monitor paid marketing campaigns across a variety of channels (Google Ads/Bing, Facebook, Instagram, etc) to align with budget and reach performance targets, campaigns may include:
  • Prospecting
  • Retargeting
  • Remarketing
  • Lookalike
  • Develop, optimize and maintain campaigns and flows to ensure that ads, landing pages and targeting perform optimally
  • Analyze and report on campaign performance, identifying areas for improvement and providing stakeholders with clear recommendations for strategy evolvement
  • Continuously look for ways to improve campaigns and drive growth, including testing new ad copy, new channels, strategies, techniques and tools
  • Share learnings, best practices, and guidance across the marketing team

SEO

  • Collaborate, strategize & help execute the SEO strategy for Insurance
  • Perform technical SEO audits to identify on and off-page opportunities, and areas for performance improvement
  • Perform keyword research, A/B testing, and competitor audits to identify areas for improvement and opportunities for strategy optimization
  • Research and monitor general SEO trends, making recommendations to improve our strategy/tactics as necessary
  • Share learnings, best practices, and guidance within Ratehub’s SEO steering committee

YOUR QUALIFICATIONS:

  • 3+ years experience executing and optimizing paid marketing campaigns required
  • Previous SEO experience, including KW identification/monitoring, testing and analysis
  • Demonstrated proficiency with Google Ads and Google Analytics is required
  • Experience with SEMRush, Screaming Frog, Facebook Ads, Heap Analytics is not required, but preferred
  • Analytical competency – comfortable using tools like google sheets/excel and user/campaign analytics dashboards/reporting to analyze performance trends
  • Comfortable taking direction and working in a collaborative environment with other team members
  • Comfortable building decks in Google Slides/Powerpoint and presenting when necessary
  • Post-secondary education in a related discipline: We value intelligence over relevance
  • A resourceful and self-motivated individual, eager to join a fast-growing organization
  • Knowledge of financial products not required, but an interest in personal finance is a huge bonus, as is previous experience in the financial or real estate sector
  • A strong team player with a caring and attentive attitude
  • Ability to communicate effectively in a fast paced environment

CULTURE FIT

  • Fun: You bring your whole self to work and make an effort to contribute to our workplace culture in a positive way
  • Do the right thing: You are able to assess both customer and company needs to make good business choices
  • Growth mindset: You love to learn and try new things
  • Willing to Help: You care about your team members and are willing to help out outside your realm of expertise.
  • Impact orientated: You are motivated by results and track to completion

Ratehub welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process.

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Expected salary:

Location: Toronto, ON

Job date: Thu, 14 Apr 2022 04:41:18 GMT

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Project Manager I – Vancouver, BC


Company:

Location: Vancouver, BC

Job description: . The Project Manager participates in all phases of the projects including planning, execution, control and closeout… Contacts and Reporting Relationships The position reports to either a Senior Project Manager or the Quality Assurance Manager…

Expected salary: $87542 – 109417 per year

Job date: Wed, 13 Apr 2022 22:49:35 GMT

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Digital Marketing Manager – Toronto, ON


Company: AppleOne

Location: Toronto, ON

Job description: ‘s or above for any discipline, preferably business, marketing or digital marketing. ASSET: Google ads, Facebook ads, Google analytics… hours of work. You work as many hours as you need to achieve results. Compensation: 55K to 68K salary for Marketing…

Expected salary: $68000 per year

Job date: Thu, 14 Apr 2022 04:44:54 GMT

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Associate Manager, Digital Marketing

Job title: Associate Manager, Digital Marketing

Company: Canadian Tire

Job description: Help us boldly shape retail in Canada

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With world-class Owned Brands and exciting market-leading merchandising strategies, we are continually innovating with purpose: to be there for Canadians from coast-to-coast. We are relentlessly focused on innovating at every level of our business, investing in new technologies and products, and doubling down on the best talent to drive the company forward. It is an especially exciting time to join Canadian Tire and its group of companies.

Working with a wide group of stakeholders, the successful candidate will lean on their relationship-building skills, analytical expertise and passion for digital marketing. The role will be reporting to Digital Marketing Manager.

What You’ll Do

  • Leverage data to drive improvements in our paid media owned audience acquisition and engagement processes:
  • Effectively manage strategy and planning for paid media acquisition and engagement campaigns for Canadian Tire and Triangle mobile apps;
  • Drive enhancements for our paid media email acquisition through finding the insights in the data;
  • Reporting to the key stakeholders with the actionable insights and market trends;
  • Manage projects from briefing through launch and assessment;
  • Use qualitative and quantitative customer data and research to identify key insights that inform optimal targeting and messaging strategy;
  • Brief and work closely with internal creative design delivery teams;
  • Project manage offer and content changes across paid media digital channels;
  • Manage the paid media owned audience acquisition and engagement budget, optimize KPI’s across tactics.
  • Work with a diverse group of stakeholders to evolve our customer journeys:
  • Prioritize the highest impact journeys and work on enhancing them and driving the meaningful outcomes;
  • Develop deep cross-functional partnerships with AdOps, Owned Audience, Triangle, Promo, and Analytics teams;
  • Deploy personalized, targeted cross-channel campaigns within our Canadian Tire ecosystem (paid media platforms, email, app, website personalization) with a focus on digital strategy.
  • Drive opportunities for Localized Marketing:
  • Manage relationship with our Local Listings program;
  • Bring insights to the table on the performance of external publishers using visualization dashboard in Yext platform;
  • Work with internal teams and partners to maintain the high accuracy of the store information data;
  • Formalizing the local insights reporting.

What You’ll Bring

  • Bachelor’s Degree in Marketing, Business, Social Studies
  • 3+ years analytics and digital marketing experience with experience managing the budget
  • Highly analytical mindset with a history of leveraging data to make decisions, drive change and find continual improvement
  • Excellent relationship-building, collaboration and communication skills across a diverse group of internal and external partners
  • Operational focus to formalize and streamline processes in order to foster greater efficiency
  • Persistent interest in industry trends and other external factors helping guide strategy
  • Experience in customer loyalty developing and executing marketing campaigns that keep customers engaged across their lifecycle
  • Experience in customer journey mapping and/or design thinking

About Canadian Tire Corporation

As one of the most trusted brands in Canada, our employees take pride in the work we do across the country. It’s more than the iconic triangle that keeps our employees around. From benefits and perks, to learning and development opportunities, to our commitment to Jumpstart – these are some of the many reasons why Canadian Tire Corporation is one of Canada’s Best Managed Companies. To learn more follow us on LinkedIn.
Canadian Tire is an equal opportunity employer. We are committed to a diverse and inclusive workplace for all. We recognize that our future success depends on the perspectives and contributions of all our employees — their diverse backgrounds, abilities and experiences make our business stronger. If you are contacted for a job opportunity, please advise us of any accommodations needed to ensure fair and equitable access throughout the recruitment and selection process. All accommodation information provided will be treated as confidential and used only for the purpose of providing an accessible candidate experience.

Expected salary:

Location: Toronto, ON

Job date: Wed, 13 Apr 2022 22:03:15 GMT

Apply for the job now!