Job title: Digital Marketing Specialist

Company: Modis

Job description: Digital Marketing Specialist

Contract duration: 2 months

Location: Remote/ Toronto or Montreal.

Responsibilities: * Perform program reporting and seasonal planning

• Optimization execution (ad-copy testing, bid changes, targeting updates, and tracking)
• Budget pacing/ management (monthly budget to weekly pacing, tracking)
• Ad-copy building (building a/b copy for testing across various campaigns)
• Seasonal planning for key periods – Spring, summer, bts, holidays
• Bid optimizations
• Support media team with marketing platform data connectivity strategy (offline data, 3rd party solution)
• Assist in paid media GA360 use case activation activities (MTA / audiences) in addition to analytics innovation projects
• Work on various media platforms including Google Ads, Bing, Campaign Manager, SA360, DV360, Quora, Verizon, Amazon, StackAdapt, etc.

Required Skills: * Minimum of Bachelors degree, or equivalent in marketing, economics, or technical specialty

• 3+ years of experience in digital marketing
• 3+ years experience with SA360, DV360, CM, Verizon, Google Ads and Bing
• Experienced in handling large enterprise accounts
• Experienced working on attribution modeling solutions
• Experienced in adOps and reporting
• Experienced in Performance Marketing
• Must be certified in Google Ads
• Basic knowledge of SEO and Analytics
• Ability to work in a fast paced and demanding environment as well as to balance several client needs simultaneously
• Experience with ad serving tools (ex: DoubleClick Campaign Manager) is an asset
• Experience with ad technology tools including SEM bid management tools, DSPs, planning tools
• Experience with media planning and forecasting across an entire digital media program

Expected salary:

Location: Toronto, ON

Job date: Wed, 11 Aug 2021 03:09:41 GMT

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