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Associate Digital Marketing Manager

Job title: Associate Digital Marketing Manager

Company: Telus

Job description: Description and Requirements

As a Associate, Digital Marketing Manager your goal is to work with the Sr. Manager, Digital Marketing, your team and other departments across the organization to develop marketing automation, strategy and systems.

You will do this by:

  • Developing, implementing and maintaining the Marketing department CRM systems (Pardot and Salesforce) and integrated platforms
  • Managing the system creations for lead nurturing, marketing analytics, campaign development and setups
  • Managing email workflow builds/sends, landing pages, dynamic content, A/B tests, list imports, database management & QA, segmentation, deliverability and report on recurring or adhoc campaigns
  • Collaborating with sales on marketing automation enhancements & templates
  • Leveraging lead attribution and lead scoring tools to improve MQLs and SQLs
  • Working with content team to develop email campaign strategy and utilize A/B testing for success
  • Supporting the implementation and optimization of TI SEO strategy
  • Regularly perform detailed keywords research, analyze search trends and provide insights and opportunities for TI that will deliver the SEO commercial and strategic goals
  • Reviewing technical SEO issues, such as including site architecture, URL structures, and recommend fixes with web team & content team
  • Collaborating across various teams to ensure new pages and projects are optimized for search from the moment of launch
  • Supporting our content team for content ideation, development, design and delivery.
  • Developing appropriate metrics for SEO related projects, measuring against goals and building the necessary reports to communicate performance
  • Helping design SEO experiments, testing tactics for additional opportunities for organic growth
  • Supporting the implementation of SEO recommendations through contentful CMS on the website
  • Building thought leadership for SEO across marketing & non-marketing stakeholders by communicating 101s or learning sessions to continuously improve SEO knowledge across the board
  • Effectively using data and analytics to support strategic and tactical initiatives and the creation of project plans
  • Working with the web team to define the website optimization & testing strategy
  • Supporting content team with insights relative to develop content to foster SEO and customer engagement
  • Supporting Performance marketing manager to execute campaigns across SEM, Social & Programmatic channels
  • Providing cross channel insights(Email, SEO, Paid Media) to improve strategy & results for Paid Media regularly
  • Improving site engagement and visits to conversion metrics through optimized customer journeys based on data insights and qualitative research (present research)
  • Developing and implementing a CRO roadmap and A/B testing calendar. Road map – what do we test, hypothesis
  • Collaborating with Performance, UX and Website team members to optimize site and landing pages for search and increase lead quality. (web site optimization)
  • Measuring the success of campaigns using Salesforce, Pardot, Adobe Analytics, Data studio and Gsheets
  • Reporting on funnel metrics on a regular basis (Traffic, Engagement, MQL, SQL, Lead to Opportunity, Closed, Won, Lost)
  • Supporting in building processes, dashboards and reports for end-end tracking & optimization

The above statements are intended only to describe the general nature of the job and should not be construed as an all-inclusive list of position responsibilities.

You are the kind of person who is/has:

  • Persistent and have bias-to-action with a track record of performance
  • Proactive and enjoy coming up with new ideas and can explain your rationale
  • Critical analysis skills for making/positioning data driven decisions
  • Excellent communication skills (both oral and written)
  • Highly organized with the ability to manage multiple priorities and deliverables
  • A meticulous eye for detail and is results focused
  • A natural ability to understand and connect with the consumer’s point of view and journey
  • The ability to manage multiple priorities, react with urgency and reprioritize as needed, to ensure all objectives and project deadlines are met

Required Qualifications:

  • Bachelor’s degree in Business /Commerce or equivalent
  • 3-5 years’ experience in digital marketing , lead generation preferably in a multi-channel B2B sales-oriented
  • Experience in digital marketing, with demonstrated expertise in SEO and digital content strategies and execution.
  • Proven project management skills

Preferred Qualifications:

  • Google Ads Certified additional Google or Facebook, Linked in, Adobe, Pardot/Salesforce Certifications
  • Experience with SEO Tools including Ahrefs, Spyfu, SEMRush or similar industry tools
  • Solid understanding of Google Search Console in order to inform and make data-driven decisions
  • Solid understanding of Email marketing & relative laws (CASL, GDPR, CCPA )
  • Technical experience and knowledge in HTML, CSS, JavaScript a bonus
  • Advanced proficiency in web analytics and conversion optimization methodologies/tools Adobe Analytics, Google Data Studio, Hotjar
  • Strong knowledge of various marketing automation software platforms and technologies (e.g. Pardot)
  • Strong knowledge of various campaign tracking and data management tools (e.g. Data Studio, Domo, SQL, Excel-pivot tables or BI tools such as Sisense etc.)
  • Extensive experience in developing marketing and digital performance dashboards
  • Understanding of website conversion tracking, naming conventions including an extensive knowledge of attribution modelling

Travel Required: None

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Location: Canada, Work from Home

Who we are:

TELUS International (NYSE:TIXT) focuses on the value of human connection to design, build and deliver high-tech, high-touch customer experiences powered by next-gen digital solutions. With over 50,000 team members and locations across 30 countries in the Americas, Europe and Asia, TELUS International empowers customer experience innovation through digital enablement, spirited teamwork, agile thinking, and a caring culture that puts customers first. The company’s solutions cover customer experience, content moderation, digital transformation, IT lifecycle, advisory and digital consulting, risk management, and back-office support. Fueling any stage of company growth, TELUS International partners with some of the world’s most disruptive brands from fast-growing tech, financial services and fintech, games, travel and hospitality, healthcare, and ICT industries. The company serves clients in over 50 languages. Learn more at:

TELUS International Values:

TELUS International recognizes and embraces the importance of values in our ever-changing workplace.

To be successful, all applicants must demonstrate behaviors that are reflective of our values:

  • We embrace change and initiate opportunity
  • We have a passion for growth
  • We believe in spirited teamwork
  • We have the courage to innovate

At TELUS International, we are committed to diversity and equitable access to employment opportunities based on ability.

Explore the possibilities at TELUS International. We love to see you grow and develop both personally and professionally. Find jobs that match your skills to build a career that excites you. Join our Talent Community to receive Newsletters and jobs alerts based on your profile and interests. Come learn how!

Expected salary:

Location: Toronto, ON

Job date: Wed, 04 Aug 2021 04:28:05 GMT

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