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Digital Analyst

Job title: Digital Analyst

Company: Mosaic

Job description: Digital Analyst

In this role, you will lead the implementation and delivery of tagging and analytics solutions across a range of brand sites and apps. You will be required to work with both internal client teams and external agency teams to design tagging and reporting strategies, implement code in order to measure KPIs based on the defined strategies and deliver reports including strategic insights to improve performance of media campaigns, website engagement, etc.

What You’ll Do

  • Set up Google and Adobe Analytics accounts, views, dashboards, filtering & goals following industry best practices
  • Utilize Adobe Launch and Google Tag Manager set up detailed event tracking in both Google Analytics and Adobe Analytics
  • Implement & architect Google Tag Manager and Adobe Launch for various website setups
  • Compile data from various sources into cohesive & comprehensive custom reports
  • Develop scalable & repeatable Analytics implementation methods, & troubleshoot & solve data issues
  • Comprehensively present historical & current performance statistics/data to stakeholders
  • Gather & interpret analytics data relating to marketing initiatives, product performance & customer experience
  • Assist Strategy and Media team members in building narratives from raw data
  • Create & manage tracking codes across multiple websites & platforms
  • Develop automated reports &/or dashboards for various data inputs
  • Assist with multiple ongoing reporting activities
  • Assist in developing actionable insights from data that is collected
  • Assist leadership with a range of high-level tasks”

What You’ll Need To Bring


  • A bachelors or advanced degree in Statistics, Economics, Business, Math, or Advertising is preferred, or equivalent work experience
  • Google Analytics certification & Adobe Analytics certification is preferred
  • Google Tag Manager / Adobe Launch certification is highly recommended


  • Expert level experience using Google Analytics required with advanced Adobe Analytics experience preferred
  • Website tagging experience recommended using Google Tag Manager and/or Adobe Launch
  • Minimum 3 years of data analysis experience in a digital advertising environment
  • Google Analytics 360 Experience preferred
  • Strong knowledge of web-based languages such as JavaScript, CSS and HTML
  • Ability to debug tags using JS console
  • Familiarity with Google Data Studio, Tableau, PowerBI, Looker and other visualization platforms
  • Prior Experience with the Google Marketing Platform including Campaign Manager, Google Ads and DV 360 will be highly regarded
  • Candidate should be highly proficient at compiling and presenting analytics reports to clients, particularly in extracting insights and recommending specific actions to improve performance Skills
  • Critical Thinker, you are a self-starter with strong design & conceptual


  • Analytical mindset with an extreme attention to detail
  • Strong organizational & project management skills
  • End-to-end understanding of web/app analytics and tagging processes

Personal Characteristics

  • You are highly organized and take pride in delivering high quality client-ready work
  • You are a self-starter who is able to effectively manage their schedule and tasks
  • You work well in a team environment, even when working remotely
  • You love data!”

To Apply: Please send resumes to

Why Mosaic?

Consistently voted one of the best places to work, Mosaic North America gives you the opportunity to work with the world’s most beloved brands that you know and use every day. Every employee is given the keys to charter new ground as they collectively live in the moment of building experiences together. We are a cast of diverse, yet like-minded individuals and we believe in taking risks, creating shared experiences not just for our clients, but for each other to guarantee we’re making the next chapter of everyone’s story the most memorable one yet.

DISCLAIMER: Mosaic North America is an Equal Opportunity Employer

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. Mosaic reserves the right to modify all or part of any job descriptions at its discretion in order to meet and or exceed the needs of the business.

We are committed to providing accommodations for persons with disabilities. If you require accommodation, we will work with you to meet your needs, to the extent required by law.


Expected salary:

Location: Toronto, ON

Job date: Sun, 29 Aug 2021 07:58:57 GMT

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