Digital Marketing Manager

Job title: Digital Marketing Manager

Company: Journal Technologies

Job description: About Journal

Journal empowers companies and teams with smart financial products so they can achieve their most ambitious goals. We’re developing products that make finance more accessible and save companies and their teams time and money. In the process, we’re disrupting the multi-trillion dollar global B2B finance industry and looking for pioneers to help us achieve our vision.

Journal is being built by a young, vibrant, and entrepreneurial team that includes the former GM of Uber Canada. At Journal, everyone is an owner, people are open to feedback, and decisions are made through a data-driven logical process. We’re backed by some of the best venture capital investors in the world, and have investors who are top executives from Uber, Shopify, H&R Block, Wave, and many more!

Journal is looking for a highly talented digital marketing manager to lead and execute Journal’s digital marketing strategy. This position demands strong digital marketing expertise combined with a desire to drive the sales pipeline to meet our aggressive growth targets. The Digital Marketing Manager will not only be required to think on a strategic level but also be hands-on in driving and executing marketing programs.

What You’ll Do

Plan and execute cost-effective digital marketing programs across multiple channels including SEM /PPC, Paid Social, Display Advertising, and PPL to reach weekly lead targets by sales segments and industries
Prioritization and development of campaigns that support marketing strategy/objectives, integrating the right mix of demand generations tactics
Manage digital ad platforms that will be used to attract, capture, and convert prospects into customers
Measure and report on campaign results by channels to distill learnings and insights that can be shared with stakeholders across broader teams
Research competition, investigate benchmarks, and provide suggestions for improvement
Manage and track predetermined budgets across all various channels
Actively perform tasks specific to our Google Ads campaigns including (but not limited to) keyword research, competitor research, ad copy development, landing page optimizations, and campaign set up/strategy

Requirements

BA/BS in Marketing, Communications or related degree
5+ years of digital marketing experience for a B2B or fintech company
Proven knowledge and expertise in digital marketing ad platforms (Required: Google Ads, LinkedIn, Facebook)
Strong interpersonal & influencing skills to drive business priorities within the larger organization as well as to work with cross-functional partners to win as one team
Creative thinking capabilities that include an interest to learn and adopt new marketing strategies and tactics
Possess a working knowledge of Google Analytics and demand generation tools (e.g. Salesforce, Marketo)
Strong presentation and communication skills
Attention to detail with outstanding project management skills
A strong quantitative thinker with the ability to build and interpret models

Benefits

Competitive compensation
Competitive coverage of medical, dental and vision insurance for employees
Education & learning stipend for personal growth and development
Flexible vacation time
Work from home stipend to help you succeed in a remote environment

‍Here are some other things that we think are pretty cool:

Small team = lots of autonomy
You’ll get a personal Journal credit card

Also – when else would you be able to say you’ve helped build Canada’s best corporate card?

Expected salary:

Location: Toronto, ON

Job date: Sun, 06 Jun 2021 22:30:37 GMT

Apply for the job now!