Digital Marketing Manager

Job title: Digital Marketing Manager

Company: Fidelity Investments

Job description: Job Description

Note: This is a contract/secondment opportunity scheduled to end by September 9, 2022.

Who We are:

Established in 1987, Fidelity Investments Canada Inc. (FIC), provides Canadian investors with a full range of mutual funds, ETFs and alternative funds. Fidelity funds are available through a number of advice-based distribution channels, including financial planners, investment dealers, banks and insurance companies.

FIC manages over $168 billion (CAD) in mutual fund and institutional assets, as at December 15, 2020. This includes $41 billion in assets for institutional clients, including public and corporate-defined benefit pension plans, endowments, foundations and corporate assets on behalf of clients across Canada.

The Investment Management team focuses on research analysis and delivering strong returns, and is comprised of portfolio managers, research analysts, traders and more.

FIC has more than 1000 full time employees and is headquartered in Toronto, with regional offices in Montreal, Calgary and Vancouver.

Role Overview:

Reporting to the Manager, Digital Marketing Automation, the Digital Marketing Manager supports and maintains efficient operations across Fidelity Investment Canada’s marketing automation and sales enablement platforms, in addition to other initiatives.

What You Will Do:

Marketing automation and sales enablement support:

Support the efficient operation and execution of Fidelity’s marketing automation and sales enablement programs.

Set up and execute marketing automation campaigns, including events, webcasts and other email campaigns
Support the sales enablement efforts to help with engaging clients and prospects throughout the buyer’s journey
Collaborate with internal and external stakeholders to optimize marketing operations
Collaborate with internal teams to create emails, landing pages, set up A/B and multivariate tests in order to optimize the user experience
Evaluate end-to-end customer experience across multiple channels and customer touch points

Database Management, content production and campaign execution:

Support the production of digital communications, documents and campaigns.

Work closely with IT to ensure that client and prospect data is organized
Ensure that all performance data received is inputted into the database to deliver on deadlines
End-to-end campaign support including design, development, launch, and tracking
Automating content production and campaigns

Marketing effectiveness measurement and reporting:

Produce regular reporting and campaign tracking to increase marketing effectiveness

Track campaign metrics, website content and other digital metrics to enhance performance and align Marketing and Sales
Report on content, campaign and sales enablement analytics to inform strategies and tactics
Identify and scale marketing best practices to improve email open rates, click through rates and form fill conversions
Focus on continual optimization through A/B and multivariate testing
Develop regular reporting on campaign performance and conduct post mortem analysis

Automation, A.I. and digital subject matter expert:

Bring a wide range of digital expertise to all projects and act as a subject matter expert for marketing in areas such as automation and A.I.

Work with internal technology partners to find innovative solutions to business problems
Collaborate with stakeholders such as Sales, Business Analytics, Finance and IT to build business cases for initiatives
Define and write business requirements for new projects and initiatives
Review and sign-off on business requirements for related projects and act as an SME as needed
Conduct ongoing research into digital trends in the industry to ensure Fidelity Canada is pursuing a market-leading digital strategy

What We Are Looking For:

4-year university degree, preferably with a Bachelor’s of Commerce Degree, majoring in Marketing Management
Licenses (PMP, Marketo Certification, etc.) is considered an asset
5+ years of digital marketing, marketing automation or marketing operations experience
5+ years’ experience in the Wealth Management /Financial Services industry is highly desirable but not required
Experience in the SaaS-based technology sector is highly desirable
Understanding of marketing automation and CRMs (e.g. Marketo and Salesforce) is required
Understanding of sales enablement processes, initiatives and tools such as Seismic is highly desired

The Expertise You Bring:

Creative thinking with a passion for growth and performance marketing
Excellent communication skills, both written and oral, are required
The ability to multi-task and manage multiple ongoing projects
Project management, organizational abilities and strong analytical skills essential
Interpersonal and influencing skills to achieve goals in Fidelity’s collaborative environment

Given the current circumstances, employee will be working from home, 100% of time. As working conditions return to normal, they will shift to a hybrid working arrangement.

Fidelity Canada is an equal opportunity employer

Fidelity Canada is committed to fostering a diverse and inclusive workplace. We will consider all qualified applicants for employment regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, family status, protected veterans’ status, Aboriginal/Native American status or any other legally-protected ground.

Accommodation during the application process

Fidelity Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process. If you require an accommodation, please email us at .

No telephone inquiries or agencies please. We thank all applicants for their interest, please be advised that only those selected for an interview will be contacted.

Why Work at Fidelity?

We are proud to be recipients of the following:

Awards

Canada’s Top 100 Employers (4th consecutive year) 2020
Greater Toronto’s Top Employers (8th consecutive year) 2020
Canada’s Top Family Friendly Employer (3rd consecutive year) 2020
Imagine Canada, Caring Company
Canada’s Top Employer For Young People
National HR Awards – Best Corporate Social Responsibility Program Award, Venngo Healthy Workplaces Award
Workplace Benefits Awards – Health and Wellness Program
Canadian Compassionate Companies Award

Designations