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Digital Marketing Specialist

Job title: Digital Marketing Specialist

Company: Mattamy Homes

Job description: Location:

Toronto, Ontario (Remote during COVID-19)


Employment Type:

Mattamy Asset Management


Reports to:

Director, Marketing

Who We Are

Mattamy Asset Management (“MAM”) is a PE asset manager focused on building a diversified portfolio of investments across geographies and asset classes. MAM is the parent company of Mattamy Homes, North America’s largest privately held residential developer. Seeking profit with purpose, MAM recently established a Ventures office dedicated to achieving high-growth performance at the intersection of sustainability, technology, and affordability.

Our Ventures team has a mandate to extend the customer relationship with home buyers and expand into new markets by creating offerings that are both economically attractive, valuable and improve sustainability for consumers. Creating new, innovative businesses requires vision and hard work. The initial ventures include geothermal and other carbon-reduction lines of business, as well as smart-home technology and innovative financial products to support home purchase and ownership. Come join our growing team and play a key role in launching a new consumer brand!

What We Offer

Under the leadership of the Director of Marketing, the Digital Marketing Specialist is responsible for supporting the creation and implementation of all online consumer touchpoints for our portfolio of companies, including web, mobile, and social media. If you’re looking for the opportunity to have a direct impact on the development of a new consumer-facing brand, this role is for you!


  • Support the digital strategy and marketing for the Mattamy Ventures group of companies, from ideation through to delivery including identifying insights and audiences
  • Act as the go to for social media, web, and digital marketing, identify new content opportunities based on best practice and trends and executing
  • Monitoring and reporting on content value using digital marketing analytics and social media listening tools
  • Responsible for creating content calendars and scheduling content using social scheduling and tracking tools
  • Act as the main point of contact for website management, ensuring copy and web content is updated as required, and ensuring a best in class user experience
  • Create reports and dashboards based on clear KPIs across digital marketing channels
  • Work with internal stakeholders and external partners to support the planning and execution of brand campaigns, including managing agency partners, setting up and optimizing social media and email marketing campaigns
  • Leverage social channels for customer service and integrate with customer service teams and tools
  • Contribute to budget creation, ensuring efficient spend and effective implementation. Responsible for providing ongoing tracking and budget management, including invoice and payment management.

What You Bring


  • University degree at the Bachelor level, preferably in Marketing, Communications, Public Relations, Business Management, or an equivalent combination of education and experience
  • Minimum 3 years of digital marketing experience, with B2C experience
  • Working knowledge of social advertising, including experience executing and evaluating paid digital campaigns either independently or with an agency partner
  • Experience writing effective digital advertising, website, and email copy
  • Working knowledge of SEO/SEM, Google Analytics, and social scheduling/tracking tools such as Hootsuite or others
  • Social media content development, management, and advertising experience
  • A skilled implementer, with a focus on making strategy come alive through good execution
  • Experience working with agencies, and managing external stakeholder relationships
  • Proven project management skills – managing multiple projects/initiatives including creating, deploying, and monitoring email campaigns; automation experience considered an asset


  • Experience marketing Financial products and/or Real Estate services
  • Previous experience in an agency
  • Previous experience working on marketing for a best in class consumer facing brand

Why Mattamy

When you’re part of the Mattamy family, your day to day work has an incredible impact. What we do takes teamwork, and everyone pulls together to give our very best. With a focus on continued growth and industry leadership, exciting career possibilities are waiting for you at Mattamy. Based on the culture we pride ourselves on, we’ve been recognized with external awards as well. Some of our most recent recognition includes:

Canada’s Best Managed Companies (2020)

Canada’s Top 100 Employers (2020 & 2019)

Greater Toronto’s Top Employers (2021, 2020 & 2019)

Canada’s Most Admired Corporate Cultures (2017)

At Mattamy, we’re passionate about creating and promoting a diverse and inclusive environment where everyone can do their best work. Diversity and inclusion are important aspects of the work we do to support our homebuyers, colleagues and communities. We offer a workplace that allows our employees to experience exciting possibilities in their career including continuous learning, opportunity for growth, competitive compensation and a comprehensive benefits package.

We have big plans for our business and our team. Be part of our ambitious future!

Mattamy Asset Management is committed to providing accommodation for people with disabilities. If you require accommodation through any aspects of the selection process, please notify us and we will work with you to meet your needs.

Qualified applicants will be contacted directly by the Talent Acquisition team.

Expected salary:

Location: Toronto, ON

Job date: Thu, 22 Jul 2021 01:23:31 GMT

Apply for the job now!

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