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Digital Marketing Specialist

Job title: Digital Marketing Specialist

Company: Uberflip

Job description: Toronto or Remote (Canada) /

Marketing – Marketing /

Full Time

Uberflip is a marketing technology company with 135+ employees founded in Toronto in 2012. Our content experience platform empowers marketing and sales to create engaging, relevant content destinations quickly for every campaign, audience, and stage of the customer journey. Marketing teams use our platform to scale how they incorporate content into every touchpoint and remove friction from the customer journey by surfacing the right content at the right time.

We’re on the search for a Digital Marketing Specialist to join the Uberflip team in Toronto!

Working with our Growth Marketing team, you will own the execution behind innovative marketing programs and campaigns designed to generate awareness and demand for Uberflip. Through paid acquisition channels you will be responsible for driving both pipeline and revenue. You will continuously look for effective ways to drive growth and convert customers and be a key part of a team that encourages experimentation, focuses on impact, and keeps the customer at the centre of everything we do.

Never alone, you will be supported by and work closely with the Growth, Content Experience, Marketing Operations, Product Marketing, and Sales teams. You will have access to best-in-class marketing technology and large budgets.

What you’ll be doing:

  • Understand the role of campaigns and programs through all stages of the marketing funnel, monitor performance, and identify opportunities to drive impact where it’s needed most.
  • Define paid campaign strategy and manage budget allocation.
  • Analyze and report on the impact of growth marketing activities against core marketing metrics.
  • Partner with internal teams to ensure awareness of upcoming and in-market activities, alignment, gather feedback, and achieve results, adjusting programs as needed to meet goals.
  • Be accountable for business impact measured by pipeline and revenue.

We want to talk to you if:

  • You have successfully completed post-secondary education in Marketing, Business Administration, or related fields.
  • You have 1+ years of marketing experience – preferably in B2B tech.
  • You’re collaborative, solution-oriented, and have a bias for action.
  • You have strong analytical skills and can synthesize data to make strategic decisions.
  • You’re eager to experiment and optimize, and you understand the basic principles of A/B testing.
  • You’re able to successfully manage projects involving tight deadlines, multiple stakeholders, and many moving parts.
  • You are excited by a high-growth, fast-paced environment.

Bonus points if:

  • You have experience with Google Ads or paid social.
  • You know your way around leading marketing technology platforms like Salesforce, Marketo, Drift, 6sense, etc.
  • You are Uberflip content experience certified!

Why you’ll love being an Uberflipper:

  • Great Company Culture
  • Inclusive and Collaborative work environment
  • Competitive Health Benefits for you and your family starting day one
  • Wellness Programs including company paid counselling
  • Flexible Working Hours OR Remote work flexibility
  • Employee Stock Option Program
  • Additional Paid L.U.V and Wellness Days
  • Parental Leave Top Up Program
  • Learning Credits to put towards your professional development(Virtual)
  • Regular Standups, Demos, and Socials to keep us aligned and connected
  • And so much more!

Uberflip is committed to building a team that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive and diverse we are, the better our work will be. If you’re smart and great at what you do, come as you are.

Expected salary:

Location: Toronto, ON

Job date: Thu, 02 Sep 2021 23:25:42 GMT

Apply for the job now!

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