Digital Marketing Strategist

Pilot PMR is looking for a digital marketer to join its award-winning team in Toronto. As a Consultant, you will be at the center of integrated marketing and communications campaigns for a wide range of clients: from innovative startups to high-profile public organizations operating across Canada and beyond. You will be a self-motivated professional who loves solving problems for which there aren’t ready-made solutions. And you’ll bring a rare combination of creativity and analytical thinking skills to work for your clients each and every day.

Skills and Experience (Required)

• Proven tactical expertise in executing pay-per-click (PPC) campaigns that measurably achieve stated business objectives
• Expertise applying advanced Google Analytics approaches (e.g., segmentation, channel reports, audience reports, custom reports, remarketing)
• Experience conducting SEO research to inform PPC campaigns, site architecture, and content strategies
• Working knowledge of Excel and Google Studio for data manipulation, analysis, trends and charting
• Minimum 3 years’ experience as a digital marketer, preferably in an innovative agency or start-up environment
• Exceptional written and verbal communication skills

Skills and Experience (Preferred)

• A proven track record of growing online communities across social media platforms by combining earned and paid techniques, activating campaign ideas that build brand awareness and drive people to action
• Experience setting up, monitoring and refining successful email marketing campaigns in-line with overarching marketing and brand strategies

Personal Attributes

• You are highly entrepreneurial (read: you relish the opportunity to solve new problems for which there aren’t ready-made solutions)
• You thrive when working collaboratively within multidisciplinary teams
• You consider yourself a strong analytical and creative thinker
• You are passionate about marketing and digital technology, and stay current with industry trends and best practices

Job Perks

• Great colleagues
• Competitive salary and vacation time
• Progressive work environment
• Health benefits
• Professional development funding

Job Types: Full-time, Permanent

Salary: $55,000.00-$75,000.00 per year

Benefits:

• Casual dress
• Extended health care
• Paid time off

Schedule:

• Monday to Friday

COVID-19 considerations:
To keep all our employees, and the community, safe, all employees are working from home with no requirements to be or meet in the office.

Experience:

• Strategy Development: 4 years (Preferred)
• Digital Marketing: 4 years (Preferred)
• Google Analytics/Studio: 4 years (Preferred)

Work remotely:

• Temporarily due to COVID-19