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Email Specialist


Toronto, ON

Position Purpose:
The Front-End Email Developer will be primarily responsible for developing email, using HTML, CSS and various ESP tools. The ideal Front-End Email Developer will have team experience and a minimum 3 years of front-end development, email development and ESP programming experience. Experience in Salesforce and Movable Ink is a must.

  • Code, develop and deploy execute emails within Salesforce.
  • Develop responsive email templates
  • Run A/B tests for email, time of day, and subject lines.
  • Innovate on new methods of segmentation, communication and advanced email techniques to better reach Home Depot’s audience.
  • Understand campaign requirements and create segmentation rules as needed
  • Build ad hoc promotional emails and email automations based on customer segmentation.
  • Perform quality assurance, test links, and troubleshoot code rendering across multiple desktop and mobile devices.
  • Partner with email vendor on platform improvements, updates and concerns.
  • Drive improvement in email processes to operate more effectively through collaboration with cross-divisional teams.
  • Run QA checks, test links, review proofs to ensure strong execution and quality.
  • Provide front-end development support as appropriate to improve ecommerce site performance and functionality.
  • Work on code features and back and frond-end applications for assigned projects
  • Manage a number of email campaigns simultaneously, ensuring all deadlines are met.
  • Comfortably handle change requests and provide quick and efficient solutions.

Experience Required

  • Internal Candidates: Must fulfill minimum time-in-position (1 year) and performance management code requirements (M+, Meets expectation, consistently demonstrates).
  • Bachelor’s degree or equivalent is required.
  • 3-5 years of relevant HTML/Email development work experience.
  • Experience with email platforms Salesforce, and Movable Ink is a must
  • Intermediate to advanced knowledge of HTML, CSS, and AMP scripting.
  • Familiarity with JavaScript and SQL (preferred)
  • Proficient in Photoshop and Illustrator.
  • Experience coding and testing mobile responsive designs.
  • Retail experience a plus.
  • Ability to handle a dynamic, fast-paced and changing environment.
  • Experience working with non-technical teams and translating technical requirements to business and design partners.
  • Must have a keen eye for detail to catch rendering issues across different browsers.
  • Experience with coding responsive and scalable templates using traditional nested tables
  • Experience in coding cross browser, cross email client and cross operating system compatible email templates.
  • Experience testing templates using tools such as Litmus
  • Ability to write code that is technically sound, performant, scalable, and readable.
  • Understanding of accessibility design requirements.
  • Ability to learn new technologies quickly and create improved efficiency.
  • Experience in in configuration, testing and optimization of campaigns.
  • Strong strategic thinking, creative problem solving and analytical skills.
  • High level of attention to detail, and strong proofreading skills.
  • Able to multitask, prioritize, and manage time efficiently to meet deadlines.
  • Able to work independently and as an active member of a team, comprised of designers, strategy analysts and writers.
  • Excellent verbal and written communication skills.


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