Marketing ManagerPearson3.7Toronto, ON Experience in social media marketing preferred. Coordinating the development & deployment of marketing collateral. Advanced writing and editing skills. 9 days ago·More…View all Pearson jobs – Toronto jobsSalary Search: Marketing Manager salaries in Toronto, ONSee popular questions & answers about Pearson

Description

We are the world’s learning company with more than 24,000 employees operating in 70 countries. We combine world-class educational content and assessment,powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people.

The Marketing Communications Specialist is responsible for providing world-class marketing services for prospective and existing Academic Partners. The MCS may develop or work with various internal/external teams to identify, manage, and deliver services such as: the design and deployment of partner opportunities, account management, marketing strategy, messaging, creative, project and identity management. The MCS utilizes their strong marketing and communications skills & services to optimize partner relationships to exceed results. The MCS may be allocated to focus on a particular component of the marketing life cycle and or service. Recognizes when a decision is needed for problem solving, analyzes the situation and makes independent recommendations and decisions.

General Responsibilities

Provides World Class Marketing Client Service Management by creating synergies with internal teams and Academic Partners which empowers the business to exceed objectives.
Works on the planning, implementation, development and or servicing of new marketing ideas for Academic Partners & internal teams.
Supports communications projects for various components of the marketing life cycle or services.
Participates in the development, execution and/or servicing of marketing objectives.
Prepares & presents materials/findings both internally and externally for the marketing communications area he or she supports.
Provides Academic Partner insights and strategies which help enable internal & external teams deliver results that exceed objectives.
Creates buy in from multiple constituents in a collaborative cross-functional environment.
Manage content marketing efforts for Academic Partner to support business strategies, overseeing the editorial calendar and content development process. Ensure content marketing efforts align with brand guidelines and deliver value to target audiences.
Consult with marketing segment leads and subject matter experts to identify topics, craft compelling messages, and translate to digital formats that reinforce Academic Partner’s expertise.
Partner with internal creatives services team, marketing segment leads, and freelancers/agencies to translate thought leadership messaging into a variety of formats (articles, videos, infographics) for owned channels.
Collaborate with teams to monitor overall website activity and content performance to evaluate engagement.
Contribute to media, social, email, and other marketing efforts, working collaboratively with marketing managers and external agencies to recommend and help develop content to support campaigns.

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Qualifications

4-year degree from an accredited institution in Marketing, Communication, Business Administration or related field, OR appropriate combination of education and significant experience
Minimum 3 years’ experience in Marketing Account Management or Services
- Experience in content marketing
- Experience analyzing and developing marketing content, communications and visual strategies that support the brand
- Experience working within and maintaining client identity standards across channels
- Experience proofing marketing pieces including: letters, creative briefs, brochures, banners, outbound e-mails, etc.
- Coordinating the development & deployment of marketing collateral
- Experience working with and supporting internal/external marketing services ranging from; digital media, consumer insights, messaging, creative, account management, analytics, and identify management.
- Advanced writing and editing skills
- Experience in social media marketing preferred.
- Experience with collecting, reviewing, and reporting on marketing kpi’s and media campaigns.
Up to 25% travel may be required