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Marketing Specialist – Digital Media Planner

Job title: Marketing Specialist – Digital Media Planner

Company: CDW

Job description: A company with a successful track record and bright future in the marketplace. A highly innovative and engaged workforce and outstanding, in-demand products and services. Increased opportunities to enhance and advance an ever-evolving, exciting internal and external brand. As a Marketing professional, this is what you look for and want most in your career. At CDW, we’re happy to report that we meet all that criteria and more. A Fortune 200 leader, we’re the organization Canadian companies turn to most to solve all their IT needs.

Reporting to the Marketing Manager, the Marketing Specialist – Digital Media Planner will draw on proven marketing experience, and will use their creative and critical thinking skills, solutions-oriented problem-solving skills and exceptional communication skills to develop unique customer engagement and interaction experiences. Work closely with the CDW sales and product marketing teams to identify customer and segment market needs.

This role is to manage media planning through digital channels such as display ads through business and technology specific publications, as well as other traditional media such as out-of-home, newspaper and radio. The Marketing Specialist – Digital Media Planner with prepare and present media plans, proposals and analysis – grounded in insights and experience, resulting in successful media executions for CDW and our partners.

What you’ll do:

  • Prepare, write and present digital media plans, proposals and analysis that exceed stakeholder objectives
  • Plan, book and monitor media for CDW Canada and its partners while regularly evaluating and reporting on the campaign performance and metrics
  • Prepare and present evaluations of media publications, opportunities, media trends and areas of expansion/opportunity to CDW and its stakeholders
  • Build and maintain strong stakeholder and supplier relationships through regular cadence meetings, providing trainings/information sessions, presentations and more
  • Strategize media buying plan and process in order to deliver results. Oversee the administration and maintenance of the media plans
  • Responsible for accurate and timely finance reports and budget control. Ensure stakeholder budgets are managed and on track
  • Support the creation of campaign post reports including providing actionable insights and learnings. Source and evaluate proposals from media partners as required
  • Assist with document creation: process, presentations, visual summaries, schedules and reports
  • Remain up to date with latest updates from major media partners and digital channels. Make recommendations on areas of opportunity and new media channels while continuing to proactively develop knowledge of the media landscape

What you need to succeed:

  • Post-secondary education – University graduate and/or advertising/marketing College degree preferred
  • 3+ years of experience in advertising, media planning, digital marketing or other similar
  • Experience within an advertising agency an asset
  • Customer service oriented. Strong learning agility, with a passion for continuous development
  • Excellent communication skills (both written and verbal)
  • Highly developed organizational and project management skills with a strong attention to detail and accuracy
  • Ability to work well under pressure and multi-task in a fast-paced environment
  • Ability to work collaboratively as well as independently
  • Proactive approach to problem solving and assisting the team
  • Ability to develop and foster relationships with media partners.
  • Proficient in Microsoft Office Suite (Word, Excel and PowerPoint

Who we are:
CDW is a leading technology solutions provider to business, government, education and healthcare organizations in Canada, the United States, and the United Kingdom. Our fingerprints can be found on technology in workplaces of more than 250,000 companies; from fresh-faced startups to international conglomerates. With the breadth of products and services we offer, there is no request too big or too small.

What you can expect from us: Culture, coworkers, careers.
CDW is not only the People Who Get IT, but the People who get People. Our relationships are fueled by our deep expertise and grounded in the CDW Way. Our empowering leadership makes things happen and inspires their teams to do the same. From the teammates beside us to the leaders who guide us, we move forward together. At CDW, you’ll work with people who inspire you. People with positive, success-driven attitudes who you will learn from and forge strong relationships with. Bring your best true self-and your best ideas-to CDW. Because diverse perspectives bring forth better problem solving-and better solutions for our customers on a rapidly evolving technology landscape.

The well-being of our employees is essential to us. CDW offers a comprehensive benefits package, which includes health, dental and vision coverage, coworker stock purchase program, paid vacation time and sick days, RRSP/DPSP and DPSP match, tuition reimbursement, coworker discounts and other generous perks.

Job Category: Marketing

Job Type: Full-Time

Travel Percentage: 25%

Expected salary:

Location: Toronto, ON

Job date: Wed, 30 Jun 2021 02:31:09 GMT

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