The Digital Marketing Specialist will be responsible for supporting the execution of our digital marketing strategy across all key digital channels, including website, email, social media, PPC, Programmatic, Affiliates, Account Based Marketing and Paid Social channels. Working within a dynamic and fast paced environment, you will have experience and understanding of digital B2B campaigning and the ability to adapt marketing initiatives and materials to suit audiences across North America, EMEA and APAC
Working closely with the Digital Marketing Manager and other members of the Global Marketing Team, you will have experience across the full marketing mix and will be assist with the creation, implementation, and reporting of marketing programs to support the expansion and growth of the company’s services and products, globally.
Responsibilities:
- Support the organizations digital marketing initiatives across various channels and platforms to drive engagement, leads, sales, and loyalty across North America, EMEA and APAC
- Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts)
- Work directly with team to promote and drive traffic to the website and social media platforms
- Assist in the development, implementation, and execution of social media campaigns to increase social engagement across all platforms (LinkedIn, Twitter, YouTube)
- Support our email marketing execution by managing the creation, testing, and deployment of email campaigns through our marketing automation platform
- Contribute to the enhancement of our SEO strategy by implementing best practices including keyword research, tagging, and link building
- Assist with our PPC strategy by monitoring keywords, search queries, and bidding to find areas for growth and improvement
- Collaborate and coordinate with regional marketing teams to create event landing pages
- Impact the development of the lead and customer journey through data-driven analysis, reporting, and lead scoring
- Create dashboards, monitor campaigns, and communicate results, both written and verbal, to the marketing team and internal stakeholders on an ongoing basis.
- Analyze digital marketing data and user behavior patterns to provide insight and optimize user engagement and improve the effectiveness of marketing campaigns
- Brainstorms new and creative growth strategies through digital marketing.
- A minimum of 3 years of B2B digital marketing experience with strong organizational skills and the flexibility to handle multiple tasks
- Bachelors/Post-secondary degree in Marketing, Advertising or related field
- Previous marketing automation platform experience is required (Pardot, Marketo, SugarMarket, etc.)
- Experience using CRM systems like Microsoft Dynamics, Salesforce, SugarCRM
- Experience executing effective paid and organic social media campaigns
- Familiarity with web design and content management systems
- Experience setting up and running email campaigns (A/B Testing, audience segmentation, triggered campaign)
- Experience with Google Analytics, Google Tag Manager, and Google Ads
- Familiarity with Account Based Marketing principles and technology solutions
- Good understanding of SEO and SEM
- Knowledge of marketing communication principles and best practices
- A team player with excellent communication skills
- Experience within Financial Services is preferable but not essential
“Corpay (AFEX, Cambridge) is committed to offering equal employment opportunities to all employees and applicants for employment, without regard to their race, colour, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, or military or veteran status. AFEX complies with all applicable laws governing discrimination and harassment in employment in every location and jurisdiction in which the Company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leave of absence, compensation and training.”
Digital Marketing Specialist
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