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newManager, Global Digital Marketing & Marketing TechnologySun Life Financial3.9Toronto, ON 5 years digital marketing experience and experience working for a large financial services enterprise. This role involves working closely with business and… Today·More…View all Sun Life Financial jobs – Toronto jobsSalary Search: Manager, Global Digital Marketing & Marketing Technology salaries in Toronto, ONSee popular questions & answers about Sun Life Financial


You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You’ll work with dynamic colleagues – experts in their fields – who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you’ll have new and exciting opportunities to make life brighter for our Clients – who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

Reporting to the Director, Global Digital Marketing Strategy & Marketing Technology, the Global Digital Marketing & Marketing Technology Manager (Digital Asset Manager) will be responsible for the management of Marketing Technology products at Sun Life, with a focus on our Digital Asset Management system.

The role will support and execute on the MarTech strategy, practice and roadmap for the organization to help drive business adoption and utilization, optimize processes and support model, manage the product strategy to ultimately to help advance and accelerate Sun Life’s ability to be a leading digital company, deepen engagement with Clients and drive business outcomes. This role involves working closely with business and marketing stakeholders, IT partners, and digital teams globally. It requires a high degree of professionalism, strong attention to detail, and the ability to collaborate effectively, be flexible and manage multiple priorities.

What will you do?

Become the Product Champion for a set of global MarTech tools and technologies, with a primary focus on our Digital Asset Management system, supporting the Sun Life MarTech strategy, practice and roadmap as it evolves.

This includes:

  • Managing the rollout of the Digital Asset Management System, working closely with business stakeholders and IT partners/architects to prioritize/plan key use cases, develop requirements, support implementation, training and drive adoption and utilization pre-, during-, post-rollout

  • Oversee digital asset management capability (including acquiring, cataloging, and protecting assets)

  • Develop strategies for managing assets aligned to key business benefits (speed finding assets, reusability, reduction in duplicate assets, asset optimization, compliance with usage rights, etc.)

As Product Champion, for all products managed you will be responsible for the following:


  • Have high product expertise, manage the product vision, strategy and roadmap with an enterprise focus

  • Build relationships with global stakeholders; consult with them on key initiatives and strategies to gain a deeper understanding of their business needs and capabilities

  • Influences the vendor roadmap/ensures vendor performance

  • Strong understanding product features/functionality; stays abreast of integration opportunities and upgrades

  • Stay up to date on latest technology solutions and market trends, help highlight opportunities and gaps in the MarTech ecosystem

Adoption & Utilization

  • Drive adoption and utilization of the product(s); serve as an advocate for both users of the product and the product itself

  • Monitor/track usage, engagement, trends (both internal and external), track how people interact and use the technology

  • Defines KPIs and ensures full product value realization

  • Manage internal Community of Practice working closely with power users and users to share tips, ideas, learnings, gaps, opportunities, etc.

Process & Governance

  • Establish product usage guidelines, offer ongoing training and support as needed

  • Collaborate with stakeholders to develop/monitor/optimize processes and workflows (if applicable)

  • Manage permissions and usage rights, track/monitor security, develop security policies to keep data safe

  • Ensure that end users understand their contractual and compliance obligations to help ensure adherhance (i.e. ETAB, PIA, Records management, Data collection)

Product Life Cycle management:

  • Single point of contact for the vendor, business stakeholders and IT, including management of the business contract

  • Collaborate with IT and the Project Management Office on budget management, including cost sharing models and business user chargebacks

  • Ensure product licensing and volumes match actual usage and growing business demand

What do you need to succeed?

  • Expertise on MarTech products with the aptitude to learn and manage technical products from a business perspective

  • Strong consulting skills, make digital recommendations that meets Client needs and expectations, while supporting business needs/goals

  • Desire to develop a clear understanding of business strategies and priorities

  • Strong communication and interpersonal skills, able to work collaboratively, develop solid relationships, manage differences, and influence change across a large global stakeholder group

  • Innovative problem-solving skills and excellent analytical abilities

  • Strong organizational and project management skills; able to manage multiple projects and prioritize effectively

  • Strategic thinker, process driven, and results oriented

  • Ability to deal with ambiguity be flexible and adaptive to change; willingness to learn and grow

  • A capable decision-maker, ability to work independently and exercise judgement

  • Superior attention to detail

Experience and Education:

  • Bachelor’s or advanced degree in Business, Marketing, Digital or a related field

  • 5 years digital marketing experience and experience working for a large financial services enterprise

  • Experience managing MarTech products and capabilities with proven success in driving adoption and utilization; experience working with Digital Asset Management systems

  • Experience rolling out new platforms with proven ability to identify, document & disseminate new use cases

  • Solid understanding of digital technology and channels, best practices, and trends

  • Experience working with stakeholders and consulting on digital solutions to meet business needs/goals

  • Deep understanding of how to interpret data to identify opportunities, gaps and make key decisions; proficiency with digital analytics/reporting tools

  • Experience with both Agile and Waterfall project delivery methods

  • Advanced proficiency with standard business software

What’s in it for you?

  • 20 days vacation per year

  • Flexible Benefits from the day you join to meet the needs of you and your family

  • Pension, stock and savings programs to help build and enhance your future financial security

  • Wellness programs that support the three pillars of your health – mental, physical and financial

  • Fitness and wellness programs that help you balance work and life and enjoy a healthier lifestyle

  • LI-NB1

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may e-mail a request to

At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

Salary Range:

67,400/67 400 – 110,100/110 100

Job Category:


Posting End Date:


Manager, Global Digital Marketing & Marketing Technology


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