Marketing Lead (12-Month Mat Leave Contract)

How much do you know about baby products?! Here at Kidcentral Supply, we are looking for a go getter and accomplished achiever who has a love and understanding for the ‘Baby’ industry. If this sounds like you, we would love to have you be part of our team!

What makes Kidcentral Supply a great place to work? The people! Smart, friendly, and driven toward success, they thrive on new ideas and teamwork. If you’re looking for a great family run company, a rewarding career, and a chance to make a difference, you’ve come to the right place.

Position Summary:

The Marketing Lead is responsible for the planning, development and implementation of all the organization’s marketing strategies and integrated marketing communications plans, including all mass, direct and digital marketing. In addition, the Marketing Lead is responsible for organizing, staffing, training, and managing all marketing functions to achieve the organization’s objectives of growth, visibility, and identified changes in behaviour. The Marketing Lead plays a key support role in identifying marketing trends, consumer insights and behaviours. This role requires an intermediate level of Project Management.

As a member of the organization’s Leadership Team, the position is responsible for participating in organizational strategic planning, operational decision-making, and implementation of the organization’s strategic and operational plans.

Position Responsibilities:

• Responsible for the department and overseeing the marketing team’s day to day work
• Build and execute company marketing and sales strategy
• Build out promotions with Marketing Team based on retail requirements
• Analyze opportunities presented
• Communicate with brands, retailers, vendors, and customers daily
• Collaborate with vendors on behalf of our customers
• Work with Sales Team to coordinate sales initiatives with retailers
• Collaborate with sales to respond to RFPs
• Manage and oversee web content
• Managing marketing projects for retailers and brands
• Oversee and design product catalogue
• Attend and manage Trade shows
• Work with Sales team to build out company sale strategy

Skills:

• Ability to create a marketing plan and execute key ideas
• Creative thinking
• Analytical mindset with respect to marketing initiatives
• Understanding of Ecommerce platforms
• Strong attention to detail
• Strong Organization and Project Management skills
• Great communication and writing skills
• Ability to manage a team
• Shopper marketing experience
• Experience with social media platforms
• Innovation experience
• Intermediate level of Excel

Qualifications:

• Business Management, Project Management or Marketing University Degree
• 2+ years of Sales work experience
• 5 years experience in Marketing or Project Management
• Online marketing experience
• Rebranding experience is an asset
• Retail experience is an asset
• Bilingual is an asset
• Knowledge in the baby industry is an asset

Contract length: 12 months

Job Types: Full-time, Contract

Benefits:

• Extended health care

Schedule:

• 8 hour shift

Work remotely:

• No