Marketing Manager

About ALPHASHINE

ALPHASHINE is a Toronto-based start-up that provides high-end detailing and aesthetic services to our clients. Founded in 2019, ALPHASHINE has expanded across multiple locations in Toronto and continues to expand across North America. ALPHASHINE’s goal is to reshape the industry through customer-centricity, modernization, and inclusivity.

Furthermore, the company aims to be at the forefront of innovation for the industry, leveraging the usage of technological advancements.

Alongside providing excellent services to our clients, ALPHASHINE is partnered with other brands that are also looking to innovate and become the best in their respective industry. Currently, the brand is partnered with dealerships, such as Maserati and Porsche, as well as other innovative companies such as Redbull.

Our Values:
Customer-Centricity: Curate a culture that focuses on creating a personalized customer experience that exceeds client needs and expectations.
Accessibility and Convenience: Constantly innovate to create a seamless system that prioritizes accessibility, convenience, and ease of use for our clients.

Diversity and Inclusion: By embracing diversity and inclusivity in our workspace, we strive to deliver ideas and services that better reflect our client base

Our Culture:

Our team is driven to meet the highest standards, constantly learning how to improve our quality and efficiency. All ALPHASHINE associates are also dedicated to our work and the clients that we serve focused on creating the best experience for our clientele. The environment has a collaborative environment where all members of the team can contribute new ideas. Every member on our team has a mindset that is always looking to change and grow, highly valuing flexibility among individuals.

Position: A marketing manager oversees all marketing aspects of the ALPHASHINE brand and its day-to-day marketing activities. A marketing manager will often operate with numerous other staff to execute an accurate and effective marketing strategy. Tracking performance and overall marketing budget will be an integral part of the marketing manager’s role.

Work Requirements:

Team Management

1. Oversee Marketing Team’s Operations

• Delegate work to the marketing team
• Maintain project timelines and delegation of work
• Train new and current employees to perform required service tasks in line with ALPHASHINE brand and marketing strategy
• Delegate work and foster new assignments for marketing associates to complete
• Perform performance reviews with each associate and provide feedback for personal development

2. Management Reporting and Collaboration

• Report progress to management on metrics, project timelines, results, and outlook for companies marketing campaigns
• align high-level brand strategy and marketing projects with overall company direction
• Develop sales strategies for B2B, B2C & Memberships
• Develop marketing budget and sales strategies for Q1-Q4 that all align with the company financial and sales requirements
• Develop strategies for new lead acquisition

Marketing & Brand Development

1. Brand Development

• Grow company brand across Toronto and abroad
• Assist in facilitating new strategies for future cities (NYC, Miami, Chicago)
• Establish digital and physical marketing presence for brand growth and sales funnel
• Establish beneficial partnerships and opportunities for organizational growth
• Develop new advertising material
• Fortify the organization as the dominant player in the industry
• Establish unique competitive advantages for ALPHASHINE
• Discover new products & services for the brand

2. Marketing Development

• Improve customer retention and conversion via (email, social media, digital, ads, SEO)
• Develop and orchestrate additional digital content (blogs, videos, photos)
• Optimize organic growth channels

3. Analytics and Data Mining

• Track customer statistics (behavior, age, demographics, usage, CLV)
• Track ad spend and staff budget while allocating accordingly for optimal output and performance

Requirements:

• College Degree
• 3 years of marketing experience
• 2 years of leadership and management experience
• Excellent time management and communication skills
• Ability to lead a team in a fast-paced environment

Expected start date: 2021-09-20

Job Types: Full-time, Permanent

Salary: $48,000.00-$60,000.00 per year

Benefits:

• Casual dress
• Discounted or free food
• On-site parking
• Paid time off
• Store discount

Schedule:

• Monday to Friday

Education:

• Bachelor’s Degree (preferred)

Experience:

• Marketing: 3 years (preferred)
• Management: 2 years (preferred)
• Leadership: 2 years (preferred)

Work remotely:

• No