Physical Therapist – Ability Rehabilitation – Orlando, FL

Company: Ability Rehabilitation

Location: Orlando, FL

Expected salary:

Job date: Tue, 28 Jan 2025 23:03:50 GMT

Job description: The Marketing Specialist for Clinic Services will play a crucial role in promoting the outpatient orthopedic services offered by the clinic. This individual will be responsible for creating and implementing marketing campaigns to attract new patients and increase awareness of the clinic’s services. The ideal candidate will have experience in marketing, specifically in the healthcare industry, and a strong understanding of outpatient orthopedic care. They will utilize their knowledge of exercise and manual therapies to effectively communicate the benefits of these services to potential patients. The Marketing Specialist will work closely with the clinic’s team to develop strategies that drive patient engagement and ultimately contribute to the growth and success of the clinic.

Physical Therapist Assistant – Ability Rehabilitation – Orlando, FL

Company: Ability Rehabilitation

Location: Orlando, FL

Expected salary:

Job date: Tue, 28 Jan 2025 23:45:13 GMT

Job description: We are seeking a candidate with desirable marketing experience to support the promotion of clinic services in the healthcare industry. The ideal candidate will have outpatient orthopedic experience, including exercise knowledge, to effectively communicate the benefits of our services to potential patients. A valid license or the ability to begin the licensing process promptly is required. The ability to strategize and execute marketing initiatives to promote the clinic’s services is a key aspect of this role. Join our team and help us grow our patient base through effective marketing strategies.

Director Physical Therapist – Ability Rehabilitation – Orlando, FL

Company: Ability Rehabilitation

Location: Orlando, FL

Expected salary:

Job date: Tue, 28 Jan 2025 23:21:28 GMT

Job description: We are seeking a responsible and quick-thinking individual to join our team as a clinic assistant. In this role, you will be responsible for processing appointments and patient paperwork promptly to ensure a smooth and efficient clinic operation. CPR certification is required for this position to handle emergency situations effectively. Previous marketing experience is desirable as you will also support the promotion of clinic services to reach a wider audience. This is an outpatient position that offers the opportunity to make a positive impact on the community through healthcare services. Join us in providing high-quality care and support to our patients.

Content and Digital Marketing SpecialistSuperior Propane3.2Mississauga, ON Ability to develop email marketing content and a solid understanding of email marketing best practices. You also excel in developing email marketing copy that… 19 days ago·More…View all Superior Propane jobs – Mississauga jobsSalary Search: Content and Digital Marketing Specialist salaries in Mississauga, ONSee popular questions & answers about Superior Propane

Superior Propane is looking for a digital media and communications expert who is both creative and data-driven. You enjoy measuring and analyzing social media posts and blogs to create or fine-tune content that ranks highly in search and drives quality organic traffic to our website. You also excel in developing email marketing copy that garners high clickthroughs and conversions. You’ll also support the Marketing team to coordinate, create, and manage other content as needed, such as for product marketing and sponsorships. This position is best suited for someone with a strong balance of writing skills and SEO experience, and some experience/familiarity with communications (e.g. media relations, public relations and social media). You’ll play a key role in supporting acquisition and retention goals, and will report to the Sr. Manager, Marketing Communications.


Responsibilities

Content Planning and Development

  • Develop a content strategy and editorial calendar to drive organic traffic to our corporate website
  • Create and publish engaging content to increase organic search rankings and website traffic (e.g. GMB posts, blog posts, product pages, landing pages, videos)
  • Coordinate French translations for website content
  • Develop on-brand and compelling copy to support marketing initiatives such as email marketing campaigns, direct mail, case studies, video scripting, RFPs, etc.
  • Amplify and distribute content across owned and 3rd party channels used by our audiences, and track performance of inbound content initiatives

E-mail Marketing

  • Develop email marketing copy that results in conversions and growth in support of various business goals
  • Analyze open rates, clickthroughs and other email metrics to enhance copy and improve results

SEO

  • Measure performance of website content and apply SEO tactics to improve page traffic, engagement and conversions (e.g. backlinks, keyword densities, titles, meta descriptions, tags, schema, etc.)
  • Monitor, measure and optimize local search listings on Google my Business, Apple Maps, Bing, etc.
  • Gather and analyze keyword research and trends to find opportunities to increase visibility of Superior’s website for discovery searches related to propane and fuels

Social Media

  • Maintain and grow Superior’s social media presence and YouTube video library by creating and publishing content including videos
  • Work with 3rd party agencies to produce videos for YouTube or other social channels

Business Communications

  • Support media and government relations initiatives with writing press releases, key messages, company backgrounders, story pitches, etc.

Education & Experience

  • Bachelor’s Degree (B.A.) or equivalent in Marketing, Digital Marketing, or Communications
  • 3-5 years of digital content or communications experience
  • Strong copywriting and verbal communications skills for writing well-researched content that drives audiences to our website
  • Ability to develop email marketing content and a solid understanding of email marketing best practices
  • Experience with Google local search and Google ads
  • Analytical mindset and familiarity with YouTube and Google Analytics to be able to interpret data and tell stories
  • Solid SEO skills to create web content that’s optimized for Google and SERP features
  • Customer-centric approach to understanding Superior’s audiences and pain points, as well as the stages of their buyer/customer journey
  • Experience coordinating or managing social media platforms, such as Facebook, Twitter, LinkedIn, YouTube or others
  • Strong time management, project management, organization, and prioritization skills
  • Ability to multitask and handle various projects, deadlines and changing priorities
  • Familiarity with a content management system (CMS) such as Sitecore an asset
  • Bilingual in French an asset

“Here at Superior Propane we are an equal opportunity employer committed to the inclusion and accommodation of all individuals. If you have an accommodation need during the recruitment & selection process, we encourage you to connect with us at aoda_hr@superiorpropane.com to let us know how we can enhance your experience.”

Content and Digital Marketing Specialist


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Social Media CoordinatorThe Clinic at Beverly Hills MedspaNorth York, ON•Remote$14 – $18 an hour Familiarity with online marketing strategies and marketing channels. Ability to gasp future trends in digital technologies and act proactively. 30+ days ago·More…View all The Clinic at Beverly Hills Medspa jobs – North York jobsSalary Search: Social Media Coordinator salaries in North York, ON

We are looking for a talented Social media coordinator to create and maintain a strong online presence for our company. Your role is to implement online marketing strategies through social media accounts.

If you are a tech-savvy professional with an interest in communicating with clients through online channels, we would like to meet you.

What does a social media coordinator do?

As a Social media coordinator, you will develop original content and suggest creative ways to attract more customers and promote our brand. Ultimately, you should be able to increase web traffic and customer engagement metrics aligned with broader marketing strategies.

Responsibilities

  • Research audience preferences and discover current trends
  • Create engaging text, image and video content
  • Design posts to sustain readers’ curiosity and create buzz around new products
  • Measure web traffic and monitor SEO
  • Have knowledge of lead generation across multiple social media platforms
  • Stay up-to-date with changes in all social platforms ensuring maximum effectiveness
  • Train co-workers to use social media in a cohesive and beneficial way
  • Facilitate online conversations with customers and respond to queries
  • Report on online reviews and feedback from customers and fans
  • Develop an optimal posting schedule, considering web traffic and customer engagement metrics
  • Oversee social media accounts’ layout
  • Suggest new ways to attract prospective customers, like promotions and competitions

Requirements

  • Proven work experience as a Social media coordinator
  • Expertise in multiple social media platforms
  • In-depth knowledge of SEO, keyword research and Google Analytics
  • Ability to deliver creative content (text, image and video)
  • Familiarity with online marketing strategies and marketing channels
  • Ability to gasp future trends in digital technologies and act proactively
  • Knowledge in using graphic design software (Photoshop, Canva, etc)
  • Excellent communication skills
  • Multitasking and analytical skills

Part-time hours: 10 per week

Job Types: Part-time, Casual, Freelance

Salary: $14.00-$18.00 per hour

Work remotely:

  • Yes

Social Media Coordinator


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newMarketing AssociateGREENSAVERToronto, ON Strong analytics expertise; the ability to analyze/measure/consolidate performance across a variety of digital platforms and offer recommendations based on the… Just posted·More…View all GREENSAVER jobs – Toronto jobsSalary Search: Marketing Associate salaries in Toronto, ON

Greensaver is Ontario’s leading non-profit energy conservation organization. For nearly 30 years, we’ve helped people, businesses, and utility companies reduce their carbon footprint and, therefore, protect the environment. In total, we have helped over 100,000 homeowners, renters, and small businesses reduce their energy consumption and overall utility costs.

Our mission is to provide turn-key energy efficiency solutions for homes and small businesses, to deliver a sustainable future.

Our vision is to be Canada’s trusted energy conservation partner.

GreenSaver’s leadership team has decades of experience delivering energy efficiency, conservation, and demand management solutions for utilities, municipalities, and businesses. Our team consists of experts in program management and design, marketing, customer service, energy evaluations and building retrofits.

Marketing Associate

You have demonstrated that you have a strong skillset for delivering just the right tone of communication, in the right medium, on time and on budget. You will have the confidence to plan and execute campaigns that deliver real results, yet you will always look to how the messaging can be honed to constantly improve the effectiveness of the programs. A self-starter, you will have the confidence to work independently, yet also collaboratively as needed. To be part of a team delivering a sustainable future is important to you.

This role reports to the Marketing Manager.

You will also be working & collaborating with a team of individuals who are passionate about helping others, energy conservation and making a positive impact on the environment.

Primary Responsibilities:

Marketing Planning and Execution

· Contributing to the development and execution of marketing strategies and plans that drive results across multiple channels

· Assisting in the development and implementation of the marketing budget and results dashboard to increase return on spend

· Event coordination from initiation to reporting, including tracking invitations, RSVP’s, securing venues, event participation, coordinating room preparation, surveys, thank-you and follow-up

· Working collaboratively with internal and external stakeholders and vendors to support multiple projects including campaigns , promotional events, and special events

Digital Marketing

· Collaborate with the team to lead social media strategies and implementation plans

· Contributing to the development and execution of digital plans and campaigns that support revenue and communications objectives for websites, social media, newsletter, and email campaigns

· Developing, creating, and sharing social media content to strengthen the brand and to support various channels

· Implementing and tracking against SEO/SEM strategies

Marketing Communication

· Leading content calendar development, planning and implementation

· Coordinating internal and external communications and activities to ensure alignment with corporate marketing and communications strategy

· Assisting with the development of company branded collateral, PowerPoint presentations and other written materials, ensuring consistency in all communications, brand image and messaging

Analytics & Reporting

· Developing analytic tools with web traffic/ad/lead dashboards to identify trends and insights to support a deeper understanding of channel attribution to optimize channel mix and cost effectiveness

· Reporting on marketing analytics; in-depth monthly reviews of traffic, referrals, leads, content for team to generate. Identify and communicate hits and misses and bring forward key recommendations

· Tracking performance, analyzing, and reporting on campaign analytics, conversions and results to inform future strategies and plans.

· Provide regular updates and reports to management as needed. Other requirements and responsibilities in line with organizational need.

Minimum Qualifications

· University degree in Communications, Commerce, Marketing or related discipline

· 3+ years of experience driving ROI for companies using paid, owned, and earned offline and digital media and channel attribution strategies.

· Exceptional research, writing, and editing skills to write/create/produce materials across a variety of platforms/channels (web, digital, print, social media, email, etc.).

· Experience in google analytics, google ads, social media ads manager

· Experience in website management strongly preferred (wordpress)

· Ability to adhere to brand standards

· Ability to manage multiple projects and relationships at a given time

· Strong analytics expertise; the ability to analyze/measure/consolidate performance across a variety of digital platforms and offer recommendations based on the data

· Interpersonal: Leadership, collaboration, detail-oriented

Compensation

  • Competitive base annual salary and full company benefits are available for the right candidate.

To Apply

Please submit a cover letter and resume and samples of your work in one attachment.

Greensaver is proud to be an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Job Types: Full-time, Permanent

Benefits:

  • Commuter benefits
  • Dental care
  • Employee assistance program
  • Employee stock purchase plan
  • Extended health care
  • Life insurance
  • Paid time off
  • RRSP match
  • Vision care

Schedule:

  • 8 hour shift

COVID-19 considerations:
A specific COVID-19 policy is in place.

Application question(s):

  • Are you legally authorized to work in Canada?

Experience:

  • Marketing: 3 years (preferred)

Marketing Associate


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newIntegrated Marketing ManagerUniversity of Toronto4.4Toronto, ON Strong understanding of omni channel approach to communications including social and digital marketing and ability to effectively manage multiple projects… Today·More…View all University of Toronto jobs – Toronto jobsSalary Search: Integrated Marketing Manager salaries in Toronto, ONSee popular questions & answers about University of Toronto

Date Posted: 10/04/2021
Req ID: 4005
Faculty/Division: Office of the President
Department: Office of Vice President, Communications
Campus: St. George (Downtown Toronto)


Description:


About us:

University of Toronto Communications (UTC) is the University’s central resource for communications expertise. We are a group of strategists, planners, marketing specialists, editors, writers, designers and visual artists. Our job is to work with partners throughout the U of T community as we all tell the University’s great story. The Brand Marketing team provides strategic planning, creative development and production support for reputation building activities.

Your opportunity:

Under the direction of the Director, Marketing Strategy and Stakeholder Relations, the Integrated Marketing Manager is responsible for building, executing and delivering integrated marketing projects for senior University stakeholders, including the President’s Office, Vice President portfolios, divisions and faculties, fostering a culture of collaborative and effective brand building. In executing integrated marketing plans, the incumbent ensures that all omni-channel marketing and communication efforts are working in-sync strategically supporting the overarching business objective. The incumbent is responsible for competitive analysis, tactical planning, production of a variety of marketing and communications materials (including print, video & audio ads and particularly digital and social media), stakeholder management, project management and applicable budget management.

Your responsibilities will include:

Working with stakeholders, vendors and the brand marketing team to deliver on integrated marketing communication plans, ensuring consistency with project timelines and approved strategy plans for integration across all messaging platforms. As a project manager, this role monitors workflows with creative teams, provides strategic recommendations to stakeholders, as well as ongoing status updates for proactive and effective stakeholder management across multiple portfolios. The Manager will be expected to prepare competitive reviews and summary reports, conduct target market analysis, identify competitive advantage and/or unique attributes, assess media plans and opportunities as well as consult on research needs and deliver post-campaign performance reports.


Essential Qualifications:

  • Bachelor’s Degree in marketing or an acceptable combination of equivalent experience.
  • Five (5) years of progressively responsible professional experience in integrated marketing with at least three (3) years working at an agency or consulting firm.
  • Omni channel project management experience: managing integration of all physical channels (offline) and digital channels (online) offering a seamless and unified customer experience.
  • Experience in the creation, development and ideation of communication and marketing strategies and tactics (traditional and digital).
  • Experience with performing analysis and research for identifying and assessing marketing and communications solutions (traditional and digital) and developing recommendations from these insights.
  • Experience in developing strong client relationships based on trust and mutual respect.
  • Experience in executing integrated marketing or communications programs.
  • Experience in successfully operating within complex, multi-tiered organization with multiple stakeholders.
  • Strong in-depth understanding of digital and social media.
  • Knowledge and understanding of Integrated Marketing Campaign strategies and tactics.
  • Strong understanding of omni channel approach to communications including social and digital marketing and ability to effectively manage multiple projects simultaneously is a must.
  • Proficient in the development and execution of integrated digital and social media campaign plans, monitoring the campaign in market, providing recommendations for optimization, analysing the results and preparing comprehensive results decks.
  • Familiarity with various forms of media to include print, video and digital production.
  • Experience in evaluating and assessing paid media opportunities and providing recommendations.
  • Strong understanding of brand management with experience in its application and providing guidance.
  • Proven track record of enhancing, fostering and managing strong relationships both internal and external to the organization.
  • Strong creative and innovative thinker, able to leverage the power of technology to communicate a variety of messages to internal and external audiences; entrepreneurial and energetic.
  • Strong communication skills utilizing strong listening skills and a logical, systematic approach to assimilating and sharing information in all areas.
  • Creative thinker that has the ability to bring new ideas to the table.


To be successful in this role you will be:

  • Cooperative
  • Diligent
  • Multi-tasker
  • Organized
  • Collaborative


Closing Date: 10/28/2021, 11:59PM ET
Employee Group: USW
Appointment Type: Budget – Continuing
Schedule: Full-Time. Overtime on weekdays. Occasional overtime on weekends.
Pay Scale Group & Hiring Zone:
USW Pay Band 15 – $84,316 with an annual step progression to a maximum of $107,826. Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation/Pay Equity Maintenance Protocol.
Job Category: Administrative / Managerial
Recruiter: Sharon McBean

Integrated Marketing Manager


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Director, Content DistributionMLSE4.2Toronto, ON Ability to define processes, make decisions based on data (provided) and set quantitative goals. MLSE produces linear and digital content to which they retain… 10 days ago·More…View all MLSE jobs – Toronto jobsSalary Search: Director, Content Distribution salaries in Toronto, ONSee popular questions & answers about MLSE

Company Description

Maple Leaf Sports & Entertainment (MLSE) one of the world’s premier sports and entertainment companies, owns the Toronto Maple Leafs (NHL), Toronto Raptors (NBA), Toronto FC (MLS), Toronto Argonauts (CFL), Toronto Marlies (AHL), Raptors 905 (NBA D-League), TFC II (USL) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League. Its charitable arm, MLSE Foundation, focuses on funding initiatives to support youth through sport and recreational programs. In 2017 MLSE Foundation, with support of community and corporate partners, built MLSE LaunchPad, a 42,000-sq. ft. space dedicated to programming that support its four Pillars: Healthy Body, Healthy Mind, Ready For School and Ready For Work.

MLSE’s common purpose is to unite and empower employees to deliver extraordinary moments to our fans and each other.


Who We Are

We celebrate the diversity, individuality, and personality of our peers, striving to be the best in class, in every class. We believe in Respect, Resilience, Commitment, and Ambition. We work for, with, and around the people that inspire us to try, persist, and achieve more.

Our work goes beyond games, seasons, trophies, and tours. Our success is measured by more than a scoreboard. Our team is stronger when we stand united. We create, we celebrate, we build, and we become better!

What we choose to do next, means everything! It defines greatness, builds character, makes history, and brings the world to its feet.

So, Are You In?

Job Description


POSITION OVERVIEW

MLSE distributes a vast amount of content that includes live sporting events, team coverage, media scrums and pressers, branded content, commercial content, promotional assets and more. This content is distributed to multiple channels and platforms, including our owned and operated linear channels, our partner channels, team social channels and websites, team apps, every screen in all our venues and out-of-home billboards. Underscoring all this content is a complex set of league and broadcast rights.

This role is central the management of these sophisticated rights. You will need to be able to understand, interpret, communicate and provide clarity to the fine details of the rights to cross company departments and key partners as it pertains to content and creative IP. This role also leads negotiating and communicating content distribution opportunities with third party platforms/channels/distributors for MLSE’s linear and digital content. As an experienced, big-picture, process-driven, diligent, adaptable leader, you will lead the teams responsible for content programming across linear channels, publishing workflows, content planning tools (linear and traffic, and media/digital asset management).

You are not a creative director or content creator, nor do you desire to be one. But you can work well alongside creatives, editors, curators and content producers, digital and brand strategists, and digital product specialists.

You possess excellent soft skills and can comfortably discuss contractual details and positions on contract negotiations with others, at peer and/or senior levels.

The Director of Distribution’s scope is centered around the following key functions.

  • Management of league rights and broadcast rights and related agreements:

The complexity of our rights, by virtue of the league rights agreements and broadcast distribution rights granted, requires an individual who can understand, interpret and communicate the nuanced details of rights, holdbacks, exclusivity and means of distribution. You will know and understand all the details of our broadcast and content rights agreements, and league rights as it pertains to game and non-game content. Furthermore you will be a central figure in providing clarity and as a consultant in conversations with multiple partners about said rights, including but not limited to: MLSE executive leadership team, legal team, finance, Global Partnerships, plus key league contacts and our the broadcast rights holders themselves.

  • Content Distribution:

MLSE produces linear and digital content to which they retain ownership. In some cases the rights are complicated by league restrictions. You will need to have a good understanding of rights management and use this knowledge to lead sourcing, pitching, negotiating and contracting content distribution deals with third parties. Provide input on new digital product innovation (e.g. content placement in emerging or customized platforms) to extend our reach and optimize fan engagement with our content.

  • Content Calendarization:

With such a vast array of content being pushed to multiple platforms for several teams, there can be upwards of 100 pieces of pieces of content published each day. This role is critical in the organization and calendarization of content and systems data architecture. Using new technology to provide better visualization of events and activations across the Marketing group is a key responsibility.

  • Programming:

MLSE is the owner of two linear sports channels: NBA TV Canada (NBA TV) and Leafs Nation Network (LNN). Working hand-in-hand with the Manager of Programming, this role oversees scheduling strategies, live game programming, technology upgrades, vendor relationships, ratings and channel analytics, CRTC compliance, VOD strategy.

  • Media Asset Management:

MLSE has a vast library and collection of digital and media assets (video, image, motion graphics and related elements across game and non-game content). This role works closely with the Manager of Media Asset Management and is responsible for the workflows, technology tools and storage strategy of all video and photo assets across the organization.

  • Traffic:

MLSE traffics ad units to various destinations such as commercial ad load within broadcast, out-of-home billboards, in-arena commercial assets and on-line digital platforms. This role leads all aspects of the delivery of these various assets to the disparate platforms for all teams and for all live and non-live events.

  • Channel Distribution:

NBA TV Canada and Leafs Nation Network (LNN) are distributed across various BDU platforms in Canada. This role is directly responsible for the negotiation of affiliate distribution agreements and maintenance of BDU relationships. In addition, responsibility includes a clear and consolidated channel distribution strategy and implementation of distribution on emerging platforms. This includes presentations to senior leadership with financial overviews.


Key responsibilities

  • Work closely with leagues, in particular the NBA, to manage MLSE’s broadcast rights and other rights for all game and non-game content.
  • Work closely with internal partners, including legal and finance, to ensure league rights are maximized and all shareholders are considered.
  • Lead all aspects of the consolidation, organization, infrastructure of all content (including sponsored content) across all channels to ensure flawless distribution of various channel-specific strategies
  • Establish guidelines and governance to content inventory oversight/management, content merchandising, distribution workflow and trafficking.
  • Identify inventory within our distribution channels eg sellable (sponsor) and revenue generating inventory, vs brand content.
  • Negotiate agreements for carriage, distribution and rates for linear channels NBATV Canada and Leafs Nation Network
  • Identify opportunities on current and new distribution tactics and platforms and provide analysis, research and arguments to support positions.
  • Oversee content sales opportunities (when within MLSE’s rights) on third party platforms and negotiate deals.
  • Review and execute legal documents from various leagues.
  • Oversee programming strategies to increase reach and minutes viewed on linear channels.
  • Ensures linear and broadcast results are captured and distributed and that programming strategy across various levels of the organization.
  • Oversee the storage and archival solutions and workflows for MLSE.
  • Overseeing the trafficking of all media across all MLSE owned/operated channels: linear, out-of-home, in-venue, web, app and emerging platforms.
  • Act as project leader to source technology vendors, negotiate vendor agreements and implement new technology across MLSE programming, traffic and MAM teams.
  • Able to present workflow and distribution strategies to executive leadership teams.
  • Provide coaching and mentorship to direct reports and their teams.
  • Work collaboratively with other both internal and external stakeholders.

Qualifications

  • 8-10+ years’ experience (Director level or up) in the media industry overseeing content delivery/programming/distribution across multiple linear and digital channels
  • Excellent negotiation skills with a minimum of 4 years’ experience contributing to revenue generating deals.
  • Ability to define processes, make decisions based on data (provided) and set quantitative goals
  • Experience working with technology vendors and negotiating vendor agreements
  • Working knowledge of Airtable software
  • Experience inspiring, motivating and leading an impactful team
  • Determined and test-and-learn oriented
  • Experience analyzing and summarizing contracts and legal documents
  • Experience creating or reviewing financial models
  • Proven leadership ability
  • A spirit of collaboration and accountability
  • Empowering a strong team of leaders while improving process and establishing critical metrics and clear scope of work and role clarity
  • Establishing strong relationships with direct reports and deliver coaching, mentoring and strategic guidance where and when needed
  • Demonstrates respect for peers and team members experience and knowledge while able to challenge the status quo
  • Excellent oral and written communication skills in advocating and presenting big picture business activity to senior level management (Powerpoint)
  • Must enjoy a fast-paced environment that is based on team and individual effort
  • Excellent ability to communicate workflow, guidelines and governance for all types of content touchpoints
  • Has a working style that demonstrates empathy, transparency and visibility (i.e. breaks down silos)

Additional Information


Please apply by: October 19, 2021


We thank all applicants for their interest, however, only those selected for an interview will be contacted.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. Maple Leaf Sports & Entertainment Partnership will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have difficulty using our online application system and you need an accommodation due to a disability, please email accommodations@mlse.com. Please note this email is only for accommodation requests. Resumes sent to this email address will not be considered.

Director, Content Distribution


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Marketing Automation SpecialistInfo-Tech Research Group Inc. – Canada3.7Toronto, ON The ability to prioritize tasks based on the impact they have to colleagues and KPIs. Support our marketing team with operational tasks for marketing campaigns,… 30+ days ago·More…View all Info-Tech Research Group Inc. – Canada jobs – Toronto jobsSalary Search: Marketing Automation Specialist salaries in Toronto, ONSee popular questions & answers about Info-Tech Research Group Inc. – Canada

Join one of the world’s fastest-growing IT research and advisory companies, proudly serving over 30,000 IT professionals.

We are a growth focused, entrepreneurially spirited company who has consistently achieved YoY growth in our 23 years of operation and are especially proud of our double digit growth during the last year of a global pandemic.

As a Marketing Automation Specialist, you will support the Marketing function to help us deliver targeted and timely email campaigns and build automated programs to fuel our inbound funnel.

In this role, you will be working closely with multiple stakeholders within the Marketing, Sales, and Product departments to define operational processes, gather technical requirements, and ultimately design and implement marketing automation solutions.


Major Responsibilities

  • Responsible for executing nurturing and engagement programs, managing email compliance, and assisting on email programs to support all regions globally.
  • Support our marketing team with operational tasks for marketing campaigns, including email list preparation, post-event list uploads and campaign management in Salesforce.
  • Measure insight across a number of success criteria, including email deliverability, lead stage conversion and marketing influenced pipeline and revenue
  • Provide input on email metrics improvement, including A/B testing, email personalization and suggesting new campaigns/programs/tools to drive pipeline.
  • Evaluate and optimize our existing lead flow and lead routing, including marketing-to-sales process improvement.
  • Enable new features and functionality in marketing automation systems in order to increase lead volume, conversion rates, deliverability.
  • Manage the integration with Salesforce in partnership with Sales Operations team; ensure the sync always runs efficiently and drive innovation around the capabilities it offers.
  • Collaborate with Marketing Team to build and optimize lead scoring and grading model to identify highly engaged segments of priority contacts/clients and be able to provide them with more timely/targeted insights content
  • Recommend and implement advanced marketing automation capabilities to push the boundaries of automation and marketing technology for dynamic/personalized content, segmentation and data-driven strategies.
  • Train and empower Marketing Team to build and manage marketing programs from inception to execution in a self-service manner by (emails, landing pages, list building etc.)


Key Selection Criteria:


Education and Experience

  • 3-5 years of experience in marketing automation/operations, including at least 2-3 years of hands-on experience with marketing technology, ideally within a B2B context.
  • Strong knowledge of Salesforce and experience building and managing Salesforce integration.
  • A good understanding of email channel and marketing automation best practices.
  • The ability to prioritize tasks based on the impact they have to colleagues and KPIs.
  • A data-driven mindset, a proactive attitude, and great organization skills.
  • Extreme attention to detail to ensure all marketing assets are well-built and tested.
  • Experience with reporting on email campaign and program performance and providing insights and recommendations.


Skills

  • Commitment to results: consistently achieves results, demonstrating high performance, and challenging self and others to deliver results.
  • Priority Setting: focuses time/energy on the most important issues/opportunities. Clearly understand how to assess the importance of tasks and decisions.
  • Creativity and Innovation: seeks new and better ways of doing things, generates original and imaginative ideas, products, or solutions.
  • Tenacious: you are determined to succeed, and you are motivated by the success of customers, colleagues, and the community.
  • Curious: you are always learning and seeking ways to make things better.
  • you keep your promises, taking your commitments to others seriously, and you have strong integrity.
  • Humble: you lead with humility and empathy, respecting and learning from the perspectives of others.


Info-Tech Research Group of companies is an equal opportunity employer committed to diversity and inclusion and does not discriminate on the basis of any legally protected status or characteristic including Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran and are pleased to consider all qualified applicants. To that end, upon request, ITRG will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring process.

Marketing Automation Specialist


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