eCommerce Optimization SpecialistECCO Shoes Canada Inc3.6Toronto, ON•Temporarily Remote Work closely with global and local content and marketing teams to align digital creative assets for website. This individual will have a keen focus on consumer… 10 days ago

eCommerce Optimization Specialist

Do you want to have a transformational impact on a how an organization plans and implements its eCommerce platform?

If you love retail and shoes then your ideal position awaits. ECCO Canada has a fantastic opportunity to join the family as an eCommerce Optimization Specialist. You will be responsible for improving the path to purchase on the ECCO Canada eCommerce site. You will be expected to drive revenue growth by focusing on product positioning and optimizing the consumer journey in alignment with brand strategy. This individual will have a keen focus on consumer trends, OMNI channel shopping behavior and user experience. They will be expected to create personalized journeys, use targeting and A/B testing to most effectively meet both consumer demands and sales goals – leveraging the strength of a multi-device approach.

Doing so, you will:

  • Working on site improvement initiatives with A/B testing, new feature activations, on-site search, navigation & taxonomy updates.
  • Manage and segment customer date to provide personalized consumer journeys.
  • Lead enhancement recommendations and new feature enablement through Salesforce Commerce Cloud and other 3rd party tools.
  • Site merchandizing across categories on a weekly basis. Work closely with cross functional teams to ensure OMNI channel alignment and effective cross-sell opportunities.
  • Promotions and campaign setup. Maintaining landing pages and optimize customer journeys to support growth and aligning with the global brand strategy. Ensure accuracy of all creative assets, linking, promotions and product attribution.
  • Onboard new products on a seasonal basis. Product maintenance in Salesforce and product management systems.
  • Manage the bi-lingual site (EN & FR). QA, perform pricing, inventory & SEO checks.
  • Daily monitoring and auditing customer journey to ensure product listings and landing pages are maintained and updated.
  • Work closely with global and local content and marketing teams to align digital creative assets for website.
  • Other accountabilities, projects, and duties as may be assigned from time to time.

Note: This job description does not exclude responsibilities not specifically stated that may become apparent during the execution of the duties of the position.

Experienced eCommerce Optimization Specialist with great understanding of path to purchase

To succeed in this position, you will bring excellent digital strategy concepts and the ability to engage the consumer in this evolving environment. Your hands-on experience and knowledge of optimization the eCommerce experience allows you to work at a tactical level to advance the consumer path to purchase journey. In short, you can envision the future, engage people and deliver performance.

  • Bachelor’s degree in business or other related field.
  • 4+ years of experience on a direct to consumer platform.
  • Experience with eCommerce platforms and content management system – Salesforce Commerce Cloud/Demandware experience is preferred.
  • Detail orientated, deadline-driven and able to multi-task with solid organizational & time-management skills.
  • Team player with willingness to work cooperatively across all departments and organizational levels to meet business objectives.
  • Flexibility to adapt to the needs of a growing and changing organization.
  • Strong work ethic to enthusiastically create, persist and achieve ambitious goals.
  • Resourceful and innovative at tackling challenges in a sustainable, proactive fashion.
  • Strong understanding and passion for digital strategy, UX and Visual Site Merchandising.
  • Proficient knowledge of Microsoft Office and Adobe Creative suites.
  • Ability to read, write and speak English at a proficient level.
  • Ability to travel, both domestic and/or international, as needed.

Join our team of experts and shape your own future
You will join a team where we appreciate an owners mindset, encourage collaboration, leverage our diverse and inclusive workforce to drive for excellence in everything we do all while fostering a fun work culture. Even though we have great processes, there is plenty of room for your courageous ambitions to bring ideas on how to work smarter, shape your own role and implement improvements for a better tomorrow.

Ready to join the team?
If you want to drive innovation and help shape the industry, then seize this exciting opportunity. We will invite candidates into process on an ongoing basis, so please apply as soon as possible.

Imagining yourself at ECCO? Get a glimpse of what your new exciting career entails on www.enter.ecco.com.

CREATE THE FOOTPRINTS OF TOMORROW
At ECCO, you become part of a meaningful, developing and multicultural workplace. You join a global family of more than 21,000 people who are proud to create the footprints of tomorrow.

Headquartered in Denmark, we are a family-owned company that offers international opportunities. Our offices and facilities have an informal culture and relaxed dress code – our shoe code is slightly stricter.

Join us and we guarantee lifelong learning – the speed of progress is up to you. So, if you’re curious, passionate and ready to make an impact, you’ll fit right in.

Expected start date: 2021-11-01

Job Types: Full-time, Permanent

Benefits:

  • Casual dress
  • Company events
  • Dental care
  • Disability insurance
  • Employee assistance program
  • Extended health care
  • Flexible schedule
  • Life insurance
  • Paid time off
  • RRSP match
  • Store discount
  • Vision care
  • Work from home

Schedule:

  • 8 hour shift
  • Monday to Friday

COVID-19 considerations:
ECCO Canada follows strict measures and protocols set by both ECCO Canada and the landlord to keep employee’s and visitors safe in response to COVID-19.

Education:

  • Bachelor’s Degree (required)

Experience:

  • direct to consumer platform: 3 years (required)
  • Salesforce Commerce Cloud: 3 years (required)
  • Digital Strategy/UX/Visual Site Merchandising: 3 years (required)

Work remotely:

  • Temporarily due to COVID-19

eCommerce Optimization Specialist


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Social Media AnalystBreezeMaxWeb4.6Toronto, ON•Remote$18 – $25 an hour Minimum 1-year experience as Social Media analyst. Creating and implementing social media strategies that align with clients goals. 30+ days ago·More…View all BreezeMaxWeb jobs – Toronto jobsSalary Search: Social Media Analyst salaries in Toronto, ONSee popular questions & answers about BreezeMaxWeb

BreezeMaxWeb is looking for a motivated and hard-working Social Media Analyst to join our team in our head office in Etobicoke. The ideal candidate is someone who enjoys a fast-paced, professional, dynamic work environment that demands accuracy, organization and the ability to meet deadlines.

With over a decade of experience, BreezeMaxWeb has assisted many diverse companies to reach their business goals. The experience has left us with the ability to adapt and act fast in a marketplace that is changing on a daily basis.

Responsibilities:

  • Creating and implementing social media strategies that align with clients goals
  • Creating content and design for social media platforms (i.e. Facebook, Instagram, Twitter, LinkedIn, etc)
  • Schedule, edit, publish and share engaging content daily
  • Familiar with Paid, Earned and Owned campaign structure
  • Test campaigns, analyze data and identify opportunities to increase campaign performance
  • Suggest and implement new features to develop brand awareness including promotions and competitions

Qualifications:

  • Minimum 1-year experience as Social Media analyst
  • Facebook blueprint certification
  • Knowledgeable in Adobe Suites, Canva or any other design platforms to deliver creative content (text, image, and video)
  • Highly knowledgeable and efficient in using Facebook, Instagram, LinkedIn, Twitter
  • Excellent communication skills
  • Multitasking multiple campaigns one time
  • Collaborate internally

We are a diverse, high-energy leader in the digital advertising industry. We train, motivate, and reward those who are hard-working and forward-thinking. Our clients around the world expect the best and we deliver through being consultative, honest, knowledgeable, proactive, and innovative. From our internal team members to our external media consultants, we work as one team to solve a common goal – to be the best local marketing agency in North America.

Please note this position is not work remotely.

Salary:

$18-25 hourly

I have read and understood this is an onsite position

I have read the job description

I acknowledge the salary range for this position

Social Media Analyst


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Sr Social Media Lead, Brand Audience ExpansionShopify3.9Toronto, ON As a champion for the social media marketing craft, you’ll influence and inspire other social teams across the company to align on content strategy, adopt best… 30+ days ago·More…View all Shopify jobs – Toronto jobsSalary Search: Sr Social Media Lead, Brand Audience Expansion salaries in Toronto, ONSee popular questions & answers about Shopify

Company Description

Shopify’s mission is to make commerce better for everyone. From building a new product feature for our commerce platform, to helping a merchant troubleshoot an issue over the phone, we want to empower our ecosystem through our work.

Having a unified vision, a north star, is vitally important to ensure that we are all headed in the same direction. No matter the size or experience, we want to power every merchant’s experience. This is why we’re all here.

Shopify is now permanently remote, and we’re working towards a future that is digital by design. That location you see above? Consider it merely an example of hundreds of potential locations across North America where Shopify is hiring. Learn more here: https://www.shopify.com/careers/work-anywhere

Job Description

We are in search of a Senior Social Media Lead to join the Brand & Audience Expansion team. Our mission is to help Shopify reach new audiences and empower more entrepreneurs through channels like Twitter, Instagram, and more.

As Senior Social Media Lead, you will lead our social team, collaborate with peers on the Brand & Audience Expansion team, and work with stakeholders across the company on cross-platform campaigns. You’ll guide our social team through creating, iterating, and updating channel strategies and goals as social ecosystems continue to evolve. You’ll foster a healthy team environment for creative work while adding the right balance of structure and process to help your team operate effectively at scale. As a champion for the social media marketing craft, you’ll influence and inspire other social teams across the company to align on content strategy, adopt best practices, and share learnings.

RESPONSIBILITIES:

  • Refining and updating Shopify’s Social channel priorities, strategies and goals

  • Leading and mentoring a growing a team of Social content creators; recruiting and training content creators, helping reports plan campaigns, and showing them how to measure success and identify blockers / dependencies

  • Providing strategic recommendations to maximize engagement on company announcements and/or cross-platform campaigns

  • Operationalizing day-to-day publishing across all platforms to match priorities and resourcing (Twitter, Instagram, Facebook, Pinterest, and/or other platforms)

  • Using platform analytics to set goals, identify trends and optimize tactics

  • Monitoring social trends, influencers and relevant news to identify opportunities to join the social conversation and grow visibility

  • Overseeing and contributing to the creation of frameworks that can be leveraged to achieve high quality and consistency across Shopify’s social channels (e.g. voice & tone guidelines, social campaign intake processes)

  • Aligning with and influencing stakeholders across the company, both on other Social teams (Shopify Partners, Plus etc) and on other Marketing teams (Product Marketing, PR etc)

Qualifications

QUALIFICATIONS:

  • Experience developing social media strategies and growing loyal audiences; you’ve grown Twitter or Instagram accounts by 100,000+ followers or more and can explain how you did it (required/please only apply if you meet this qualification)

  • Experience leading Marketing teams with 5 or more direct reports (required/please only apply if you meet this qualification)

  • Experience working with stakeholders from other teams to implement Social or Marketing frameworks or processes

  • Proven ability optimizing content for social media algorithms and analyzing channel analytics

  • Ability to write and refine engaging social media copy

  • Obsessed with social; you live on social platforms and enjoy staying up-to-date on breaking trends, memes, and viral content

  • Strong visual eye with regard to the creation of graphics, selection of images, and creation of video for social publishing

  • Comfortable embracing uncertainty and managing risk


In your cover letter or resume, it will be very helpful if you share content, campaigns, or channels that you grew organically as a leader and your social strategy and the impact.

Additional Information


Closing date: Monday, June 23rd @ 11:59PM EDT


At Shopify, we are committed to building and fostering an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity and inclusion enables us to truly make commerce better for everyone. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities. Please take a look at our 2020 Sustainability Report to learn more about Shopify’s commitments.

Sr Social Media Lead, Brand Audience Expansion


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