Marketing Manager, Corporate BrandRELX3.7Toronto, ON•Remote Undergrad Degree with 5+ years of marketing experience. Interpersonal Skills- Working within a team of digital marketing professionals and collaborating with… 10 days ago·More…View all RELX jobs – Toronto jobsSalary Search: Marketing Manager, Corporate Brand salaries in Toronto, ONSee popular questions & answers about RELX

Job Description

Develop, implement, and report on integrated marketing strategies that drive brand and product awareness, demand generation, and customer retention. Partner with all levels of the business including Segment Marketing, Content/Product Development, Sales, Product Adoption/Training and more, to align marketing efforts with key business strategies, and initiatives.

Brand Marketing:

  • Position LNC as an industry leader by ensuring the brand and products are accurately promoted to drive awareness and position the brand as a legal innovation leader
  • Ensure all customer-facing materials deliver a consistent brand voice, personality, and visual identity.
  • Collaborate with North American and Global team/resources on re-brand activation and adoption
  • Deliver a mix of Segment and Brand Marketing projects which showcase the breadth and depth of LexisNexis Canada product solutions, and market leadership
  • Assumed ownership of the brand’s equity and trademarks.
  • Provide ongoing guidance to Segment Marketing Managers and other business groups by overseeing/editing communication pieces, developing tactical pieces, and contributing unique solutions/ideas.
  • Measurement, monitoring and ongoing reporting on the results of marketing campaigns and tactics (i.e. impressions, followers, CTR, downloads, leads generated, revenue, etc.).

Corporate Marketing:

  • Demonstrate a data driven insight approach to develop initiatives that drive customer growth and demand generation
  • Project management – management of multiple cross- functional campaign /initiatives.
  • Agile – adoption and utilization of Agile methodology and processes
  • Internal and external communication – development and execution of content for an omni channel marketing approach
  • Corporate website – overall site management and optimization including branding, content development and positioning, customer journey and messaging
  • Management of the creative process to ensure timely development or amendment of collaterals, working with remote creative teams.
  • Customer focus – creation and utilization of testimonials, case studies and other tools to drive demand generation
  • Event management – management of sponsorships, events, and strategic partnerships with select associations
  • Developing cross- functional objective driven incentive promotions to deliver growth in existing and new customers
  • Whitespace – leading the development of whitespace strategy and execution
  • Budgeting – monitoring and tracking to ensure ROI and efficiency of spend

Additional Skills:

  • Expertise – Understands key business drivers; uses this understanding to accomplish own work
  • Problem Solving- Uses existing procedures to solve routine or standard problems
  • Interpersonal Skills- Working within a team of digital marketing professionals and collaborating with other departments, -including Product, Sales Operations, Sales and Content, to develop and enhance strategies. Ability to collaborate effectively on cross- functional initiatives (strategic and tactical)
  • Undergrad Degree with 5+ years of marketing experience
  • Ability to work in a high-performance team collaborating and assisting other managers and coordinators to drive team growth
  • Soft Skills- Ability to maneuver well and be an influencer in a matrix organization – good interpersonal skills, presentation skills and good working relationships with key stakeholders across the organization

LexisNexis, a division of RELX Group, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact accommodations@relx.com or if you are based in the US you may also contact us on 1.855.833.5120.

Please read our Candidate Privacy Policy

Marketing Manager, Corporate Brand


CLICK TO APPLY

newCommunity ManagerShopify3.9Toronto, ON Create and manage an intake process and strategy for inbound community-based opportunities. Experience collaborating with technical teams (such as data… 2 days ago·More…View all Shopify jobs – Toronto jobsSalary Search: Community Manager salaries in Toronto, ONSee popular questions & answers about Shopify

Company Description


Shopify is Canada’s largest technology company, and among the fastest growing companies in the world. Our platform is powered by an Engineering team made up of almost 2,000 software developers across the globe. As we grow, we are committed to building a thriving, inclusive craft community that enables our engineers at all job levels to do their best work and contribute to our mission.


Shopify is now permanently remote, and we’re working towards a future that is digital by design. That location you see above? Consider it merely an example of hundreds of potential locations across North America where Shopify is hiring. Learn more here: https://www.shopify.com/careers/work-anywhere.

Job Description

We’re looking for a Community Manager to join our Data Science & Engineering programs team. You’ll work under the team’s brand and communication arm, responsible for building the Shopify Data brand both externally and internally. In this role, you’ll spearhead growing our global presence within key technical communities. You’ll do this by coordinating strategic events, sponsorships, and partnerships that you’ll source with guidance from our internal stakeholders, as well as identifying and engaging with our online communities.

We’re looking for someone with deep knowledge and experience engaging with technical communities to achieve results. You will work closely with data scientists, data engineers, program managers, and marketers in your day-to-day. To be successful in this role, you must be comfortable working in a fast-paced environment, being goal-oriented, thinking critically, managing multiple projects, and building relationships. You work well under pressure, understand what motivates data scientists and engineers, and can both set and deliver on hard deadlines while simultaneously thriving in a changing environment. You are organized, detail-oriented, and are comfortable pushing the status quo.

If you love building relationships and supporting communities, join our team!


Responsibilities:

  • Help identify key communities for Shopify Data to be involved in

  • Plan, implement, and optimize our outreach strategy, increasing Shopify Data’s presence in key technical communities

  • Manage and maintain relationships with community partners

  • Source, pitch, and deliver high impact events, conferences, and sponsorships

  • Create opportunities for Shopify data scientists and engineers to participate in our outreach activities

  • Create and manage an intake process and strategy for inbound community-based opportunities

  • Create and maintain a community and sponsorship database for our ongoing initiatives

  • Monitor and report the impact of outreach initiatives

  • Identify opportunities to better engage and support our technical communities through long term partnerships

  • Collaborate with internal teams to improve technical community engagement overall and raise awareness of our partners internally and externally

Qualifications


Requirements for the role:

  • Prior experience identifying, managing, and maintaining multiple community partnerships and programs

  • Exceptional written communication skills

  • Demonstrated understanding of data communities and the motivations of a technical audience

  • Proven ability to work effectively both independently and as part of a team

  • Demonstrated ability to manage and deliver on deadlines to ensure projects are delivered on time

  • Experience collaborating with technical teams (such as data scientists, engineers, developers, etc.), event organizers and marketing teams

  • A keen eye for detail and a strong desire for efficiency

  • A self-starter who takes initiative and is excited to problem-solve

  • Proven experience in building strong relationships with audiences and stakeholders at multiple levels in a company setting

  • Proven ability to thrive on change


Bonus experience

  • Familiarity with the data science and engineering domain

  • Experience building successful partnerships from the ground up

  • Experience managing community-wide conferences

  • Experience managing and growing a developer community

Additional Information


Top Drawer Challenge:

Please provide a link to a technical community engagement or program that you particularly like, whether it’s one you’ve built yourself or one you admire that another brand has executed particularly well, and tell us why you chose this example.


Application Timeline:

We know that applying to a new role takes a lot of work and we truly value your time. We are looking forward to reading your application. This posting will close on October 3rd at 11:59pm.

At Shopify, we are committed to building and fostering an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity and inclusion enables us to truly make commerce better for everyone. We strongly encourage applications from Indigenous people, racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities.

Community Manager


CLICK TO APPLY