Purpose & Overall Relevance for the Organization:
This role is responsible for leading the organization’s digital merchandising & consumer experience strategy for adidas.ca, inclusive of the Master Data & Product Launch pillars. This leader should have a firm grasp of different digital touch points, be able to execute highly effective digital campaigns and deliver on revenue objectives for adidas.ca through a best-in-class online shopping experience.
This position requires a consumer centric mindset and expertise in digital merchandising to drive engagement, conversion, sell-through and revenue growth, while optimizing the end-to-end journey. An in-depth understanding of data infrastructure is paramount in setting a solid foundation for the team to build on. Collaborating regularly with global stakeholders on tool enhancements, content planning & digital experiences is critical, while advocating for the local needs of the business.
We are looking for someone who is well versed in digital best practices, agile and can lead a results-driven team.
We are currently working from home with a voluntary option to work from the office. We are planning to return to the office on a hybrid model – timelines tbc.
Key Responsibilities:
- Own the local Digital Visual Merchandising and Product Data strategy, while adapting globally led initiatives to drive growth for adidas.ca to $280M by 2025
- Oversee product launch pillar, advocating for roadmap enhancements and improved website functionality to deliver a best-in-class CX and strong product sell through.
- Create a master data framework through tool enhancements, automation, and process mapping to improve product findability.
- Collaborate with global product owners by providing insights on local business needs to optimize the digital consumer experience.
- Develop and deploy the adidas Canada DTC campaign calendar, including on-time and high-quality product launches and online brand activations to meet business objectives.
- Operationalize the digital playbook for promotional activities and design the full-funnel consumer journey.
- Collaborate with brand marketing teams to develop content to scale across digital touchpoints and drive traffic with premium story telling.
- Leverage website analytics to track campaign progress, creating a feedback loop across the organization to inform decision making and support innovative growth opportunities.
- Be a thought leader who feeds into the support of North American initiatives & roll out comprehensive end-to-end, customer facing projects.
Key Relationships:
- Global Digital Brand Commerce Org (DBC)
- Buying / Category Managers
- Digital Activation Teams
- Marketing & Brand Teams (Local & Global)
- Site Operations
- Consumer Experience Team
Knowledge, Skills and Abilities:
- Strong understanding of digital merchandising best practices and industry trends.
- Business acumen & ability to analyze data and create actionable solutions to business challenges.
- In depth understanding of various digital platforms and tech solutions.
- Aptitude for learning new software applications and understanding of AB/MVT testing.
- Excellent stakeholder management with experience working closely with leadership team in a fast-paced and agile environment.
- Proven leadership and managerial skills.
- Detail oriented, with strong organizational skills.
Requisite Education and Experience Qualifications:
- Minimum 5+ years of relevant experience in eCommerce.
- Minimum 3+ years people management experience.
Senior Manager, Digital Experience Optimization – contract, 14 months
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