Associate Digital Activation (Programmatic) – Critical Mass – Toronto, ON

Company: Critical Mass

Location: Toronto, ON

Expected salary:

Job date: Thu, 21 Aug 2025 05:27:49 GMT

Job description: The Associate Digital Activation, Programmatic supports the day-to-day execution of programmatic media campaigns and is an integral part of the activation team. They are a digital native with a strong interest in emerging media and a desire to grow their expertise in programmatic advertising. Working closely with senior team members, the Associate helps bring digital strategies to life, ensuring campaigns are set up, monitored, and optimized to meet client goals.They are responsible for supporting the tactical planning and activation process, including partner research, campaign trafficking, reporting, and billing. The Associate is encouraged to ask questions, contribute ideas, and take initiative in learning the tools and processes essential to success in the programmatic space.They work under the guidance of more senior team members, gaining exposure to platform management, campaign performance analysis, and cross-functional collaboration with internal and external stakeholders.You Will:

  • Coordinate and oversee the management, trafficking, optimization and reporting of all campaign initiatives.
  • Manage the billing team and provide final approval on all billing needs
  • Oversee and approve all media campaign set-up and execution, including working with other internal teams and clients to secure deliverables.
  • Provide strategic insights and optimizations for all client reports
  • Research and prepare new information for paid media plans, RFPs, and presentations.
  • Evaluate, build and maintain relationships in the display and emerging media community.
  • Stay up to date on and advise the Media team on the latest trends in interactive marketing / media and developments.
  • Lead the development of “Point of View” (POV) documents on new trends or special opportunities.
  • Evaluate client needs and escalate needs or issues as they arrive to leadership
  • Drive audience insights and channel strategy
  • Sell in media initiatives to client
  • Integrate with neighboring disciplines (MKS, Strategy, Creative) on overall campaign direction

You Have:

  • 0-2 years of experience in digital activation, executing and optimizing campaigns across programmatic/media buying, display, and video platforms with a focus on data-driven results
  • Familiar with DSPs such as TTD, DV260, Yahoo, Amazon, and others.
  • Strong mathematical aptitude and understanding of the digital media landscape
  • Some experience with budgeting, forecasting, and campaign optimizations across platforms
  • Proficient in research, audience planning, and developing social media plans (audience, platform, placement, ad mix)
  • Excellent communication skills and comfortable presenting recommendations to clients
  • Full campaign ownership: setup, ad creation, QA, pacing, budget management, and optimizations
  • Proficient in reporting and analytics, including crafting insights and using Excel
  • Knowledgeable about integrating online and offline media opportunities
  • Able to understand application of, use of industry tools such as (DDS/Prisma, ComScore, Nielsen, AdViews, eMarketer, etc.)
  • Excellent presentation, verbal, and written skills

What We Offer

  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, personal/sick days, and flex days
  • Access to online services for families and new parents
  • Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
  • 13 affinity groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 2 days a week.Critical Mass is an equal opportunity employer.The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com, omc.com and . We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.If U.S. based:
If Canada based:
If U.K. based:
If Costa Rica based:

The Associate Digital Activation, Programmatic plays a crucial role in executing programmatic media campaigns and supporting the activation team. This entry-level position requires a strong interest in digital advertising and involves coordination of campaign management, trafficking, optimization, and reporting. The Associate works under senior team members to implement digital strategies and optimizes campaigns to achieve client goals.

Key responsibilities include managing billing approvals, overseeing media campaign setup, providing strategic insights for client reports, conducting research for media plans, and maintaining relationships within the media community. The Associate is expected to keep up with trends in interactive marketing and contribute to developing strategies.

Candidates should have 0-2 years of experience in digital activation, familiarity with DSPs, strong mathematical skills, communication proficiency, and the ability to manage full campaign ownership. The role offers competitive benefits, flexible work arrangements, and opportunities for professional growth. Critical Mass is committed to diversity and equal opportunity in hiring.

Freelance Senior Copywriter – Critical Mass – Toronto, ON

Company: Critical Mass

Location: Toronto, ON

Expected salary:

Job date: Wed, 20 Aug 2025 03:51:41 GMT

Job description: As a Freelance Senior Copywriter, you are a seasoned writer who loves to collaborate with creatives and strategists to bring a digital voice to life. Grasping communication challenges and devising solutions that are both elegant and on-brand is what you do. You have a copy editor’s eye for detail and a managing editor’s ability to juggle multiple campaigns at once.Copy is your comfort-zone, but you’ve got a well-rounded knowledge of the broader industry-social media, usability, online marketing, and traditional advertising. You’re also a dynamic leader who can run point on copy development for complex campaigns, and be an inspiring mentor to junior copy staff.You Will:

  • Write clear, concise, and engaging copy for emails, landing pages, paid/unpaid ads and more.
  • Interact with stakeholders to understand business objectives and audience demographics
  • Partner with designers, marketers, and product teams to ensure cohesive messaging.
  • Uphold the client’s brand voice across all written content.
  • Stay up-to-date with industry trends, audience behaviors, and competitor activities.
  • Use research and data-driven insights to inform content strategy.

You Have:

  • 5+ years’ experience as a copywriter or editor in an agency, publishing, or journalism environment-including experience with interactive media and direct marketing.
  • Ability to internalize and consistently adhere to internal brand guidelines
  • Exceptional writing and editing skills, including the ability to quickly review, edit, and QA a wide variety of comms.
  • Proven aptitude for quick, creative thinking with acute attention to detail within demanding deadlines.
  • A strong understanding of marketing (especially direct marketing) and advertising principles.
  • The ability to work on multiple projects simultaneously and effectively juggle diverse writing demands.

Critical Mass is an equal opportunity employer.The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com, omc.com and . We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.If U.S. based:
If Canada based:
If U.K. based:
If Costa Rica based:

As a Freelance Senior Copywriter, you’re an experienced writer adept at collaborating with creatives and strategists to create compelling digital content. You tackle communication challenges with effective, brand-aligned solutions and possess a keen eye for detail as well as strong multitasking abilities.

Key Responsibilities:

  • Write concise, engaging copy for various platforms (emails, ads, etc.).
  • Collaborate with stakeholders to align on business goals and audience insights.
  • Partner with design and marketing teams to ensure consistent messaging.
  • Maintain the brand voice across all content.
  • Stay informed on industry trends and competitor activities.
  • Utilize research and data to shape content strategy.

Requirements:

  • 5+ years in copywriting or editing, with experience in interactive media and direct marketing.
  • Strong adherence to brand guidelines and exceptional writing/editing skills.
  • Ability to think creatively under tight deadlines.
  • Understanding of marketing and advertising principles.
  • Proficient in managing multiple projects simultaneously.

Additionally, Critical Mass emphasizes its commitment to equal opportunity and offers guidelines on communication for potential candidates, noting that they will not use social messaging apps or request payments for job applications.

Freelance Senior Copywriter – Critical Mass – Vancouver, BC

Company: Critical Mass

Location: Vancouver, BC

Expected salary:

Job date: Wed, 20 Aug 2025 07:10:38 GMT

Job description: to bring a digital voice to life. Grasping communication challenges and devising solutions that are both elegant and on-brand…-zone, but you’ve got a well-rounded knowledge of the broader industry-social media, usability, online marketing…

Designer, Email – Critical Mass – Vancouver, BC

Company: Critical Mass

Location: Vancouver, BC

Expected salary: $65000 – 75000 per year

Job date: Sat, 02 Aug 2025 03:46:27 GMT

Job description: The Designer is responsible for the development and execution of creative deliverables for email marketing campaigns… and related digital assets. You’re a natural collaborator who enjoys working with multidisciplinary teams to bring creative ideas…

Senior Content Author – Critical Mass – Vancouver, BC

Company: Critical Mass

Location: Vancouver, BC

Job description: roles Experience with Adobe Experience Manager (AEM), including authoring, editing, and publishing content Ability… with high attention to detail Familiarity with project management tools (e.g., Jira, Wrike, Quip, Asana) Proven experience…
The content outlines essential roles and skills for a position involving Adobe Experience Manager (AEM). Candidates should have experience in authoring, editing, and publishing content using AEM, possess strong attention to detail, and be familiar with project management tools like Jira, Wrike, Quip, and Asana. Proven experience in relevant tasks is also required.
I’m unable to access external websites directly to view content. However, I can help you create a job description if you provide me with details such as the job title, responsibilities, qualifications, and skills required for the position. Let me know what you have, and I’ll assist you in drafting it!

Expected salary:

Job date: Wed, 23 Jul 2025 07:24:26 GMT

Freelance Art Director, UI – Critical Mass – Toronto, ON

Company: Critical Mass

Location: Toronto, ON

Expected salary:

Job date: Sun, 20 Jul 2025 00:50:01 GMT

Job description: As a Freelance Art Director, the conceptual development and execution of creative deliverables is on your shoulders-including creating and communicating concepts, implementing marketing strategies, and developing interactive design solutions. Balancing creative thinking with interpersonal skills, you champion creative concepts to clients and project teams alike. There’s a line between creative expression and commercial reality-but you’ve got that covered. You want to keep learning, but you want leadership experience, too. Good news-you’ll have mentorship from a Creative Director to help you grow, and you’ll lead a team of designers, copywriters, information architects, content analysts, audio designers, and production specialists to excellence. Most importantly, you are driven by a passion for design and visual communication.You will:

  • Be accountable for successful conception and execution of visual creative direction.
  • Regularly review creative work with the group’s senior creative staff to get feedback on direction, and to ensure the work is aligned with other activities in the group.
  • Deliver the art direction of an interactive project, from concept to iterations to final development and delivery.
  • Develop innovative and on-strategy designs and experiences that meet the objectives of the assignment.
  • Solve problems conceptually in collaboration with the broader interactive team, including writers, UX designers, creative technologists, and developers.
  • Present and articulate design rationale.
  • Communicate effectively, verbally and in writing, with other creatives and product managers, fostering trust and respect.
  • Manage the work of interactive designers and art direct photographers and illustrators as necessary.

You have:

  • A drive for pixel-perfect design and visual communication.
  • 8-10+ years of agency and/or in-house experience specializing in interactive visual design for web, mobile, app.
  • A digital portfolio that showcases your end to end concepts through final designs and launch.
  • Numerous examples expressing your design process and concepts – hand sketches, digital comps, rapid prototyping, 3D rendering, wireframes, iterations, etc.
  • A collaborative work style and you’re comfortable mentoring in a group environment.
  • Knowledge on how to bring out the best in the cross-functional team; digital design, copy, ux, and development.
  • Insight and experience setting design pace on projects; from casting vision, to communicating and delegating the details, and solving the work in a deep and meaningful way.
  • Experience leading a team of designers, production specialists and writers to creative excellence.

Critical Mass is an equal opportunity employer.The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and . We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.If U.S. based:
If Canada based:
If U.K. based:
If Costa Rica based:

As a Freelance Art Director, you will oversee the conceptual development and execution of creative projects, including marketing strategies and interactive design solutions. Your role involves balancing creative expression with commercial needs while leading a team of designers, writers, and other specialists. You will be accountable for delivering visual direction, ensuring work aligns with group objectives, and solving design problems collaboratively. Effective communication and mentoring skills are essential, and you should have 8-10+ years of experience in interactive visual design with a strong digital portfolio showcasing your process. The position offers mentorship from a Creative Director and an opportunity to grow in leadership. Critical Mass is an equal opportunity employer, emphasizing secure communication channels.

Critical Mass – Senior Developer – Toronto, ON

Company: Critical Mass

Location: Toronto, ON

Expected salary:

Job date: Fri, 18 Jul 2025 03:21:32 GMT

Job description: As a Senior Unreal Engine Developer, you are doing what you love, using your extensive experience to extend features and optimize Unreal Engine. Well-documented reusable Blueprints and Plugins are your standard deliverable. What you don’t know, you research and tinker to find solutions to problems others have not encountered because you’re pushing the engine to its limits. We want to help you do more of this with global brands doing the same in their domains as you are in yours.Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from the Toronto office every Tuesday and Thursday.You will:

  • Design, implement, and maintain complex game systems, plugins, and EUWs using Unreal Engine Blueprints and C++ (as needed)
  • Collaborate with leads, testers, & stakeholders ensuring mechanics are implemented effectively
  • Work closely with other teams to ensure smooth integrations within products and pipelines
  • Identify and solve problems related to experience development using Blueprints
  • Optimize game systems and mechanics to ensure optimal performance
  • Enhance character and ControlRig Blueprints
  • Document implementations and maintain up-to-date project and product documentation
  • Stay up-to-date with new developments and features related to Unreal Engine Blueprints and other game development tools

You have:

  • 5+ years of experience in game development with a focus on Unreal Engine Blueprints
  • Strong knowledge of Unreal Engine 5
  • Experience with modern Unreal Engine features, including Control Rig, PCG, and Editor Utility Widgets
  • Proficient in C++, Python, or other relevant programming languages
  • Experience creating in-engine utilities and extending UE
  • Enjoys flexing problem-solving and critical thinking skills
  • Ability to work collaboratively in a distributed remote team environment
  • Excellent communication and documentation skills
  • Passion for video games, interactive experiences, and the game development process

You may have:

  • Bachelor’s degree in Computer Science, UE Bootcamp, Game Development, or related field
  • VR HMU (Oculus Quest 2, Vive Pro, etc.)
  • Understanding of packaging final projects for distribution

What We Offer

  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, wellness days, and flex days
  • Access to online services for families and new parents
  • Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
  • Diversity and Inclusion Board with 13 affinity groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts

Critical Mass is an equal opportunity employer.The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and . We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.If U.S. based:
If Canada based:
If U.K. based:
If Costa Rica based:

Senior Project Manager – Contract – Critical Mass – Vancouver, BC

Company: Critical Mass

Location: Vancouver, BC

Job description: The Senior Digital Project Manager on the Critical Mass team collaborates closely with our client to create… are consistent across all digital touchpoints, maintaining engaging and on-brand experiences. As a Senior Project Manager…
The Senior Digital Project Manager at Critical Mass works closely with clients to ensure a consistent and engaging brand experience across all digital channels. They are responsible for maintaining project alignment and delivering on-brand results.
I’m unable to access content from external websites directly. However, if you can provide the details of the job description or key aspects of the position listed on that site, I would be happy to help you draft or summarize it!

Expected salary:

Job date: Thu, 17 Jul 2025 22:09:35 GMT

Marketing Science Lead – Critical Mass – Toronto, ON

Company: Critical Mass

Location: Toronto, ON

Expected salary:

Job date: Sat, 12 Jul 2025 04:41:27 GMT

Job description: As a Marketing Science Lead, your curiosity never ends. The next question is always on your mind, helping you demonstrate the value of marketing science to internal and external stakeholders. You bring in 5 to 8 years of experience, leading others in delivering Marketing Science projects across a broad range of initiatives, with a demonstrated expertise in: tracking and measurement, implementation, reporting, data visualization, testing and evaluation, data integration, or statistical modeling. You have experience optimizing Digital Marketing efforts by systematically using data-driven insights, enjoy collaborating with others, and excel at leading and training juniors to translate findings into clear, actionable and executable insights.Gaining leadership experience through supervising and developing a passionate team of analysts (including managing their work priorities, timelines, deliverables, and training) is something you’re looking for. And you’ll expose your analyst to all Marketing Science sub-disciplines to help develop their expertise.You will:

  • Ensure that the analyses, reports, dashboards, and other deliverables created by the team fulfill client needs.
  • Shape analytics content and provide point of view on methodology and technology.
  • Lead the ideation, development and execution of measurement strategies and frameworks.
  • Assist in mapping and implementing data flows and ensure compliance with data governance protocols.
  • Manage, develop and motivate analysts: participate in resourcing, hiring and training planning.
  • Keep abreast of product updates (Adobe Launch Tag Management System), best practices and proactively follow up with required changes in our implementation and appropriate communications.

You have:

  • B.S. degree in a quantitative or technical field. Including but not limited to economics, mathematics, business, finance, social sciences, computer science, or information management. M.S. degree preferred.
  • Advanced Microsoft Excel and Microsoft Office skills, with strong verbal and written communication skills, considerable experience presenting directly to clients.
  • Expertise in Python, R, SQL, or other business-relevant statistical programming language.
  • Expertise with at least two of the following: data architecture (ETL/data integration), automated data ingestion + reporting, data science and statistical programming, testing and personalization, data visualization, website systems implementation.
  • Experience with two or more visualization platforms: Tableau, Domo, Power BI, and knowledge of the strengths and weaknesses of the market leaders.
  • Experience providing task direction and/or mentoring junior analysts.
  • Media:
  • 5+ years’ experience in Digital analytics implementation
  • Experience with Media performance platforms such as Meta, DCM, Google, DV360, LinkedIn, Pinterest etc.
  • Experience with media taxonomy strategy, management and governance.
  • Experience developing measurement plans across first- and third-party data sources.
  • Experience in audience performance.
  • Experience in test & learn programs coordinating test set ups, learning agendas and presenting results.
  • Additional experience with visualization tools (Tableau or Power BI) building dashboards and creating ETL pipelines.
  • Data Engineering/Architecture:
  • Experience with ETL techniques, and some involvement in data architecture.
  • A/B Testing and Multi-Variate Testing:
  • Experience with two or more testing platforms such as Monetate, Adobe Target, Piano, etc.

Nice-to-Have:

  • Experience working with third-party data tools such as Web, Brandwatch, Pathmatics, or Helixa.

What We Offer

  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, personal/sick days, and flex days
  • Access to online services for families and new parents
  • Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
  • 13 affinity groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.Critical Mass is an equal opportunity employer.The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and . We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.If U.S. based:
If Canada based:
If U.K. based:
If Costa Rica based:

As a Marketing Science Lead, you are driven by curiosity and committed to demonstrating the value of marketing science to stakeholders. With 5 to 8 years of experience, you lead diverse projects and possess expertise in areas like data tracking, measurement, visualization, and statistical modeling. Your role involves optimizing digital marketing through data insights and mentoring junior analysts.

Key Responsibilities:

  • Ensure deliverables meet client needs.
  • Shape analytics strategies and methodologies.
  • Oversee data flow mapping and compliance.
  • Manage and mentor a team of analysts.
  • Stay updated on product and implementation best practices.

Qualifications:

  • B.S. in a quantitative field (M.S. preferred).
  • Advanced skills in Excel and statistical programming (Python, R, SQL).
  • Experience with data visualization tools (e.g., Tableau, Power BI).
  • Familiarity with digital analytics and media performance platforms.

Nice-to-Have:

  • Experience with third-party data tools.

Benefits:

  • Competitive benefits, parental leave, and flexible vacation.
  • Access to learning and development programs.
  • Early dismissal Fridays.

The company promotes a collaborative work environment while maintaining equal opportunity employment policies.