Job title: Digital Marketing Specialist (EdTech, HigherEd)
Company: Altus Assessments
Job description: At Altus, the Digital Marketing team spearheads lead generation campaigns, bringing together content, creativity, and thought leadership to build and execute compelling campaigns that generate inbound leads. We are expanding our Digital Marketing team with two new full-time Digital Marketers to implement, track, optimize the performance of our strategies. As a core member of the team, you get to exercise, broaden, and deepen your expertise in a wide range of inbound marketing skills while enabling our company’s growth over the next few years. The work you do will contribute to our greater mission of creating a world filled with more people-centred, empathetic doctors, nurses, teachers and other professionals.
The role
As one of our two Digital Marketers, you will be responsible for building, executing, and optimizing a variety of digital marketing campaigns to drive awareness and educate our customers on the benefits of our admissions and development assessments, and higher education program management products and tools. You’ll work on bringing leads in (top of the funnel) and nurturing them throughout the funnel. You’ll share what you’ve learned with the rest of the team so we can optimize our work. You’ll also have the freedom to experiment and try new tactics to drive leads and conversions.
This is a full-time position based in Canada and reports to our Senior Manager, Digital Marketing. We are a remote-first company that returned to a limited office presence in Toronto and co-working space opportunities outside the GTA in February 2022 to accommodate employees that want or need an office or a hybrid option.
In this role, you will:
- Build and execute lead generation strategy through paid and organic campaigns
- Assess campaign and strategy performance
- Tweak and optimize live campaigns
- Present campaign performance
- Review retargeting drive, look through current click-rates
- Collect information for the next strategy
- Work with and help optimize our marketing tech stack that currently includes HubSpot, SEMrush, Salesforce, and Google Suite
- Be measured on the number of MQLs you generate
In 12 months, you will:
- Have an intimate understanding of our market, products, as well as our customers and their needs
- Look at the data and reports generated to understand the story it is telling, and how to make your campaigns even more compelling
- Have an arsenal of tried, tested, and proved campaigns, but also the support to try new things and find creative ways to drive our leads and conversions
To thrive in this role, you have:
- Experience running campaigns including retargeting, programmatic, and geo-targeting, and an understanding of bid strategy
- Knowledge of UTM/tracking codes, and know how to set up naming conventions and build data reports
- Experience with platforms like Google Ads and StackAdapt
- Experience promoting different mediums, including video
- A foundational understanding of how different traffic sources (Direct, Organic, Paid, Social) have different KPIs and success metrics
- Background in paid social media strategy
To thrive at Altus, you are:
- Able to live our core values of Caring, Curious, and Driven
- Nurturing and empathetic with a professional, positive attitude
- Highly curious about how the business works
- A person with loosely held yet strong opinions. You know why you want what you want and remain humble, can accept that you can be wrong, and constantly seek out creating the best possible solutions
- Interested in being part of a team that’s building a sustainable, high-growth business
- Someone who prefers working in an entrepreneurial startup environment where you can challenge the status quo, work autonomously, be an optimizer and a changemaker, and help us focus where it counts
- Genuinely interested in and curious about Higher Education and EdTech
The interview process
Our interview process optimizes for a positive candidate experience. You’ll see our general steps outlined below. At each step, you’ll have the opportunity to get to know us and ask questions that can help you decide if Altus is a fit for you at this stage in your career.
- Intro Phone Call. A real human from our People & Culture team will review your application and, if selected, have a phone conversation to get to know you better and tell you more about the role, team and our company. (Time allocation: 30 – 45 minutes, plus your preparation time.)
- Meet The Manager. You’ll meet your potential future manager via a video call to discuss your background and experiences in more depth. (Time allocation: 30 – 60 minutes, plus your preparation time.)
- Meet The Team. You’ll meet with 2-4 members of our team over a video call who will assess your technical skills, alignment to our values, and how you might add to our workplace culture. You may complete a short task and presentation that closely mirrors some aspects of the role. (Time allocation: up to 3 hours, plus your preparation time.)
- Reference Checks. We’ll ask you for 2-3 professional references we can reach out to and chat about your time working together.
- Wait For a Final Decision. The Hiring Manager consolidates feedback from each team member you’ve met. We may reach out to you for a quick additional call to help our decision.
- Receive an Offer. If you are our perfect match, and we’re yours, you’ll get an offer from us over a video call.
We offer you
- Competitive Salary. We’ve designed our total rewards strategy to compensate you above the Canadian-based tech market rate for your exceptional contribution to Altus.
- Stock Option Plan. To benefit from the growth you contribute to and the opportunity for future ownership in the company, we grant you options that start vesting on your first day of employment.
- GRSP Matching Program. If you choose to participate in our Group Registered Savings Plan program through Wealthsimple, we match your contribution up to 2% of your salary each pay period, pre-tax income.
- Learning & Development Budget. We’ve allocated an annual budget of $3,000 for you to use towards your professional and personal growth.
- Flexible, Self-Directed Vacation. Take time off when you need it. We recommend one week per quarter in addition to federal and provincial statutory holidays, but there are no firm rules. We trust you.
- Company-Wide Paid Time Off. We collectively turn off our work during the last couple of weeks in December for the Holiday Season and Altus Days (a bonus Friday off every month).
- Access to Health Coverage from Day 1. You can enroll in our comprehensive health, dental, vision, and life benefits plan through Equitable Life of Canada on the day you join us.
- Parental Leave With Top-Up. Growing your family is an exciting time, and we support and encourage you to take time off with your new loved ones. You can extend your leave if you choose with top-up payments for four months.
- Sick Time, Other Leave. Take paid time off when you’re experiencing illness, a medical or family emergency, the loss of a loved one, or just need to nurture your wellness.
- Choose Where You Work. Work from home, our office space in downtown Toronto, in a coworking space, or take your work on the road for a little while. If you live outside of the GTA and want to rent a coworking desk, we’ve got you covered for up to $150 per month.
- Home Office Workspace Equipment. You’ll receive a Mac laptop or equivalent of your choice, and we’ll support you with other workspace accommodations you need for your home office.
- Transparency. Through our weekly All Hands and monthly financial updates, you’ll have visibility into business metrics, progress, performance and overall company health.
About Altus and our team
Altus offers Higher Education institutions admissions and learner assessments, program management tools, and learner and program data analytics.
Altus was born out of the frustrations of our founders, who personally experienced the inefficiencies and ineffectiveness of applicant and learner assessment in healthcare education. From there, Altus has grown to become an end-to-end program intelligence platform that enables higher education programs to streamline and automate labour-intensive processes while integrating data sets to provide a holistic view of learners and programs.
No other solution provides a program with a unified view of learner and program – from application to graduation. Our vision is to provide program administration with a high-fidelity view for clear and defensible decision-making. Whether through research-backed assessment methodology or integrated, contextual data sets, our solutions will continue to define how schools assess learners and programs.
We’re a quirky, vibrant, and diverse group of 140+ working collaboratively to tackle challenging problems (like evaluating empathy in someone who wants to train to become a doctor) and some less tough ones (like how to answer that bonus question on Trivia Night).
Our core values are Caring, Curious, and Driven, and we embody these in everything we do. We genuinely care about the well-being of others, we possess an innate desire to learn continually, and every day we strive to be better than the person we were the day before.
We are committed to building a company and team that embraces and celebrates diversity and inclusion. We want you to apply regardless of your race, religion, colour, national origin, gender, gender identity or expression, sexual orientation, age, marital status, and veteran or disability status. We know that diverse teams bring more perspective to the table, build better products, contribute to our financial success and help foster a more inclusive work environment for all. Still, the bottom line is that building a diverse team is the right thing to do.
Expected salary:
Location: Toronto, ON
Job date: Sat, 15 Jan 2022 23:43:15 GMT
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