Company: Picton Mahoney Asset Management
Location: Toronto, ON
Expected salary:
Job date: Thu, 20 Feb 2025 07:43:58 GMT
Job description: Great Place to Work™ 2020 – 2024 | Best Workplaces™ with Most Trusted Executive Teams 2024 | Best Workplaces™ in Financial Services & Insurance 2020 – 2024 | Best Workplaces™ for Mental Wellness 2023, 2024 | Best Workplaces™ for Giving Back 2022, 2024 | Best Workplaces™ for Women 2021 | Best Workplaces for Inclusion 2021, 2024 | Best Workplaces™ in Ontario 2020, 2021, 2024One of Canada’s Most Trusted Investment Brands.At Picton Mahoney Asset Management, being alternative isn’t just what we do—it’s who we are.Founded by industry pioneer David Picton, we’ve spent 20 years challenging conventional wisdom and redefining the investing landscape. As one of Canada’s most trusted investment brands, we are proudly independent—privately run, 100% employee-owned, and deeply committed to delivering results for our clients.Thinking alternatively y is in Our DNA.With a team of 160 bold thinkers—one-third dedicated solely to investment management—we are specialists, not generalists. Managing $12 billion for institutional and retail clients, we navigate markets with conviction, resilience, and a forward-thinking approach.We’re more than investors — we’re innovators. We challenge traditional investment mindsets, constantly pushing the boundaries to achieve our mission: To bring greater certainty to investors.Our success is built on four guiding principles:· Treat investors’ money like our own.· Redefine the way investors invest.· Be human—always approachable.· Succeed together, one investment at a time.These aren’t just words—they define how we think, how we invest, and how we work.Now, we’re entering our next chapter. We’re transforming our brand and reshaping the way the world invests. If you think differently, embrace an entrepreneurial spirit, and thrive in a dynamic, bureaucracy-free environment, join us and be part of what’s next.Thriving in Our Entrepreneurial CultureAt Picton Mahoney, you’ll thrive in our creative and dynamic workplace, where collaboration and support are at the core of everything we do. At our firm, you’ll have the opportunity to take on significant responsibilities, work in a flexible environment, and tackle challenging projects from the outset. Our culture is designed for ambitious professionals who want to make an immediate impact while continuing to push boundaries and achieve our greater mission. You’ll be empowered with a high level of responsibility, trust, and flexibility, providing an exciting and creative space for you to help reshape how the world views alternative investments. With competitive total rewards, performance-based bonuses, and a clear path for career growth, you’ll have everything you need to develop both now and over the longer term.The OpportunityWe’re looking for a passionate and experienced Senior Marketing Manager, Email Strategy & Digital Enablement, to join our dynamic Marketing team. If you’re a strategic thinker who thrives on crafting impactful email campaigns and leveraging digital tools to drive engagement, we’d be excited to meet you!Reporting to the Vice President of Marketing, this role is all about shaping and advancing our email marketing strategy while maximizing the impact of our Seismic tool to support Sales and Marketing. As Senior Marketing Manager, Email Strategy & Digital Enablement, you’ll take ownership of core marketing capabilities, developing and optimizing email journeys for Retail and Institutional audiences. You’ll collaborate with teams across the company to enhance client engagement, elevate Picton’s digital presence, and drive meaningful business impact. This is a full-time, permanent opportunity to make a difference and grow with us.You’ll have the opportunity to learn and lead:Email Strategy and Execution:
- Lead the development, execution, and optimization of email marketing strategies and journeys across Retail and Institutional audiences
- Create and manage targeted, personalized email campaigns designed to improve engagement and drive measurable business outcomes
- Implement A/B testing to optimize email performance, including subject lines, content, and CTAs
- Monitor, analyze, and report on email campaign performance metrics (e.g., open rates, click-through rates, conversions) and provide actionable insights
Seismic Tool Management:
- Serve as the primary owner of the Seismic platform, ensuring effective use to support Sales enablement and Marketing initiatives.
- Manage and maintain content repositories within Seismic, ensuring materials are current, compliant, and relevant.
- Collaborate with internal teams to ensure Seismic workflows are optimized for efficiency and scalability.
Collaboration and Stakeholder Management:
- Partner with the Sales and Marketing teams to ensure alignment on email and Seismic strategies that drive business growth.
- Act as the liaison between Marketing, Sales Operations and external vendors for email and Seismic-related initiatives.
- Train and educate internal stakeholders on Seismic functionalities and best practices.
Data-Driven Decision-Making:
- Leverage analytics tools and CRM data to create segmentation strategies and inform email personalization.
- Work closely with the Sales Operations team to integrate insights into campaign design and execution.
- Continuously identify opportunities for improvement in email and content strategies based on data-driven insights.
What we’re looking for:
- 5-7 years of experience in email marketing, with a proven track record of developing and executing successful email campaigns.
- Hands-on experience with HubSpot or similar marketing automation tools is strongly preferred.
- Experience managing and optimizing Seismic or similar content management tools.
- Financial services experience is preferred, with a basic understanding of asset management considered an asset.
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Exceptional project management and organizational skills, with experience using tools like Asana or JIRA.
- Relevant university degree (e.g., Marketing, Business, Communications).
- Solid written and verbal communication skills.
- Familiarity with email design best practices and basic HTML for email.
Our Commitment to EmployeesAt Picton Mahoney Asset Management, we take pride in enhancing our employees’ experiences through a comprehensive suite of exceptional perks and programs. Our benefits include corporate fitness reimbursement and discounts, VersaFi memberships (formerly Women in Capital Markets), Picton Wealth investment counseling and portfolio management services, volunteer and charitable donation matching, maternity and parental leave top-up, recognition awards, semi-annual performance bonuses, a generous annual vacation entitlement (minimum of 15 days per year), training and development reimbursement, extensive health and dental benefits, a healthcare spending account, and more.These offerings are designed to support your career growth, well-being, and overall success. Join us and thrive in an environment that values and invests in you!Picton Mahoney Asset Management is committed to providing an equitable and fair work environment for everyone and all hiring and other personnel actions will be taken without regard to race, colour, creed, religion, sex, disability, gender identity, gender expression, family status, age, language or national origin. If you require an accommodation at any point in time throughout the application and hiring process, please contact Human Resources at (416) 955-4108 or at .Job Posting Closing Date: Friday, February 28th at 5:00 PM ESTPlease note that while we carefully review each application, only those candidates selected for further consideration will be contacted. We wish you all the best in your job search and future endeavors.
Picton Mahoney Asset Management has been recognized as one of the best workplaces in various categories, including financial services, mental wellness, and inclusion. As an independent, employee-owned investment brand, they prioritize challenging conventional investment wisdom and delivering results for clients. They are currently seeking a Senior Marketing Manager, Email Strategy & Digital Enablement to lead email marketing strategies and maximize the impact of digital tools. The ideal candidate will have experience in email marketing, marketing automation tools, content management, and financial services. Picton Mahoney offers a comprehensive suite of perks and programs to support employee growth and well-being, promoting an equitable work environment for all individuals.