Digital Marketing Strategist

Pilot PMR is looking for a digital marketer to join its award-winning team in Toronto. As a Consultant, you will be at the center of integrated marketing and communications campaigns for a wide range of clients: from innovative startups to high-profile public organizations operating across Canada and beyond. You will be a self-motivated professional who loves solving problems for which there aren’t ready-made solutions. And you’ll bring a rare combination of creativity and analytical thinking skills to work for your clients each and every day.

Skills and Experience (Required)

  • Proven tactical expertise in executing pay-per-click (PPC) campaigns that measurably achieve stated business objectives
  • Expertise applying advanced Google Analytics approaches (e.g., segmentation, channel reports, audience reports, custom reports, remarketing)
  • Experience conducting SEO research to inform PPC campaigns, site architecture, and content strategies
  • Working knowledge of Excel and Google Studio for data manipulation, analysis, trends and charting
  • Minimum 3 years’ experience as a digital marketer, preferably in an innovative agency or start-up environment
  • Exceptional written and verbal communication skills

Skills and Experience (Preferred)

  • A proven track record of growing online communities across social media platforms by combining earned and paid techniques, activating campaign ideas that build brand awareness and drive people to action
  • Experience setting up, monitoring and refining successful email marketing campaigns in-line with overarching marketing and brand strategies

Personal Attributes

  • You are highly entrepreneurial (read: you relish the opportunity to solve new problems for which there aren’t ready-made solutions)
  • You thrive when working collaboratively within multidisciplinary teams
  • You consider yourself a strong analytical and creative thinker
  • You are passionate about marketing and digital technology, and stay current with industry trends and best practices

Job Perks

  • Great colleagues
  • Competitive salary and vacation time
  • Progressive work environment
  • Health benefits
  • Professional development funding

Job Types: Full-time, Permanent

Salary: $55,000.00-$75,000.00 per year

Benefits:

  • Casual dress
  • Extended health care
  • Paid time off

Schedule:

  • Monday to Friday

COVID-19 considerations:
To keep all our employees, and the community, safe, all employees are working from home with no requirements to be or meet in the office.

Experience:

  • Strategy Development: 4 years (Preferred)
  • Digital Marketing: 4 years (Preferred)
  • Google Analytics/Studio: 4 years (Preferred)

Work remotely:

  • Temporarily due to COVID-19

Digital Marketing Strategist


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Digital Marketing Manager

Digital Marketing Manager

Job Description

The Digital Marketing Manager, Lead Generation will join our fast-paced marketing team and will be instrumental in helping us build out and execute on our global B2B marketing strategy. This person is responsible for crafting, executing, and optimizing our demand generation programs and ensuring a seamless handoff of leads to our enterprise sales team. The candidate understands the technical landscape of email marketing, generating and nurturing leads, and building relationships with clients. The desired candidate ideally has the ability to bridge the strategic work of creating a robust lead-gen program and ensuring alignment with our sales team to be on-point with our brand, thought leadership, and content marketing.

  • Work closely with Sales in a fast-paced environment with a high level of autonomy and is comfortable with changing business priorities.
  • Develop and execute tactics and programs that will drive revenue, grow our pipeline, accelerate conversion, and increase the lifetime value of our client base.
  • Manage the full lifecycle of an email/marketing campaign from strategic development, execution, and reporting on ROI.
  • Execute email marketing campaigns using a marketing automation software to attract, engage, and convert leads.
  • Create and execute content strategies including email messaging, newsletters, blog posts, white papers, and other content offers.
  • Manage the prospect database, compile email lists, purge and segment contacts, and secure email databases for future campaigns.
  • Manage and optimize our organic search and paid media channels including paid search, paid social, display, affiliates, and more.
  • Partner with various internal teams (sales, product, client services) to identify new opportunities to drive growth and gain better efficiencies

Qualifications

  • 5+ years of demand gen experience in B2B marketing
  • Excellent written and verbal communication skills, enjoys copywriting and has the ability to proofread messaging.
  • Ability to effectively communicate the essence of a brand while creating value for clients.
  • Experience developing written content including marketing emails, blog posts, CTA’s and other compelling content.
  • Experience with CRM and marketing automation platforms, including the execution of drip campaigns.
  • Experience across multiple digital marketing channels (SEO, display, social, email).
  • Analytical thinker who’s able to transform reporting and analysis into actionable insights and execution plans.
  • Self-directed, proactive, collaborative and approachable
  • Attention to detail
  • WordPress and SalesForce experience is an asset

Job Types: Full-time, Permanent

Salary: $63,000.00-$70,000.00 per year

Schedule:

  • Monday to Friday

Application question(s):

  • Do you live in Toronto?

Education:

  • Bachelor’s Degree (preferred)

Experience:

  • Demand gen experience in B2B marketing: 5 years (required)
  • Content Writing: 3 years (required)

Work remotely:

  • No

COVID-19 precaution(s):

  • Remote interview process
  • Social distancing guidelines in place
  • Sanitizing, disinfecting, or cleaning procedures in place

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Digital Marketing Specialist

newDigital Marketing Specialist, Ecosystems & Alliances (Web De…Deloitte4.0Toronto, ON
You will collaborate with digital marketing teammates to learn the technology for content management, email, events and registrations, social media, data/CRM…
1 day ago·More…View all Deloitte jobs – Toronto jobsSalary Search: Digital Marketing Specialist, Ecosystems & Alliances (Web Developer) salaries in Toronto, ONSee popular questions & answers about Deloitte

Job Type: Temporary Contract
Primary Location: Toronto, Ontario, Canada
All Available Locations: Toronto; Montreal; Ottawa; Saint John; Vancouver; Victoria; Windsor


Our Purpose

At Deloitte, we are driven to inspire and help our people, organization, communities, and country to thrive. Our Purpose is to build a better future by accelerating and expanding access to knowledge. Purpose defines who we are and gives us reason to exist as an organization.

By living our Purpose, we will make an impact that matters.

Enjoy flexible, proactive, and practical benefits that foster a culture of well-being and connectedness.
Be expected to share your ideas and to make them a reality.
Be part of a firm that leads the way and pushes themselves to look like contemporary Canada.


What will your typical day look like?

As a Digital Marketing Specialist within Deloitte’s Digital Marketing team, you’ll work closely with other developers and marketers in support of Deloitte Canada’s businesses, with a focus on Ecosystems & Alliances. You will collaborate with digital marketing teammates to learn the technology for content management, email, events and registrations, social media, data/CRM and apply the learnings by delivering digital experiences. You’ll work within an agency environment, collaboratively with other marketing functions (creative/design, marketing analytics, public relations, brand and internal communications) to plan and execute marketing campaigns in support of the business needs.


About the team

The digital marketing team is part of the Marketing Technology function as Deloitte. The team also sits within our internal agency, with public relations, brand, campaign management and internal communications – working together with field marketing and the business. The digital team is very collaborative and supportive, playing an integral role in marketing communications.


Enough about us, let’s talk about you

You are someone with:

  • Minimum 2-3 years’ experience as a web developer/designer, registration management with an interest in online marketing, social media and mobile
  • Strong coding knowledge (HTML, CSS, JavaScript), mostly front-end programming with some back-end integration knowledge. Experience with Adobe Experience Manager or other enterprise CMS),
  • Marketing general digital knowledge across Email marketing tools (Eloqua, Marketo, Pardot, Boostrap) or event registration tools (Cvent, Attendease, Certain, Splash) or Adobe products (Analytics, Audience Manager, Target) or Social Media tools (Sprinklr, Sysomos)
  • Bachelor’s/Master’s degree or undergraduate studies in programming, or equivalent experience, working within agency environment an asset
  • Solid understanding of UX design, working with brand guidelines, layout and design standards
  • Strong communicator and problem solver who is organized and can provide digital strategy consulting and best practices to a business audience
  • Proficiency in Microsoft Office tools, especially Excel and PowerPoint, and familiarity with integrating various technologies to support marketing efforts


Our shared values

While our Purpose guides us and helps explain why we exist, our shared values describe the behaviour we expect from each other at the firm.

They provide common ground to unite us across cultures and geographies. They help us to earn the trust and respect of our stakeholders. We all commit to living by these shared values, to stay true to the principles they represent, and to honour the legacy from which they came. They are what sets us apart and makes us Deloitte.

Every day, we live our Purpose through the following five shared values:


  • Lead the way:     Deloitte is not only leading the profession, but reinventing it for the future. We’re also committed to creating opportunity and leading the way to a more sustainable world.

  • Serve with integrity:     Deloitte has earned the trust of employees, clients, regulators, and the public for 175 years. Upholding that trust is our single most important responsibility.

  • Take care of each other:     We look out for one another and prioritize respect, fairness, development, and well-being.

  • Foster inclusion:     We are at our best when we foster an inclusive culture and embrace diversity in all forms. We know this attracts top talent, enables innovation, and helps us deliver well-rounded client solutions.

  • Collaborate for measurable impact:     We approach our work with a collaborative mind¬set, teaming across businesses, geographies, and skill sets to deliver tangible, measurable, attributable impact.


The next step is yours

Sound like The One Firm. For You?

At Deloitte, we are all about doing business inclusively – that starts with having diverse colleagues of all abilities. Deloitte encourages applications from all qualified candidates who represent the full diversity of communities across Canada. This includes, but is not limited to, people with disabilities, candidates from Indigenous communities, and candidates from the Black community in support of living our values, creating a culture of Diversity Equity and Inclusion and our commitment to our AccessAbility Action Plan, Reconciliation Action Plan and the BlackNorth Initiative.

We encourage you to connect with us at accessiblecareers@deloitte.ca if you require an accommodation for the recruitment process (including alternate formats of materials, accessible meeting rooms or other accommodations). We’d love to hear from you!

By applying to this job you will be assessed against the Deloitte Global Talent Standards. We’ve designed these standards to provide our clients with a consistent and exceptional Deloitte experience globally.
Deloitte Canada has 30 offices with representation across most of the country. We acknowledge our offices reside on traditional, treaty and unceded territories as part of Turtle Island and is still home to many First Nations, Métis, and Inuit peoples. We are all Treaty people.


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