Company: Lakeshore Learning Materials
Location: Orlando, FL
Expected salary: $100000 – 115000 per year
Job date: Sat, 26 Jul 2025 00:55:22 GMT
Job description:
Job Title: Marketing Coordinator
Job Description:
As a Marketing Coordinator, you will play a pivotal role in collaborating with both the Inside Sales team and the Marketing group to enhance our messaging and create impactful collateral materials. Your focus will be on aligning our marketing strategies with sales objectives to ensure clarity and consistency in communicating our brand’s value.
Key Responsibilities:
- Collaborate Effectively: Work closely with the Inside Sales team to understand their needs and feedback on messaging and materials.
- Develop and Refine Collateral: Create and fine-tune marketing materials including brochures, presentations, and digital content to support sales initiatives.
- Messaging Optimization: Ensure that all messaging resonates with target audiences and aligns with overall company objectives.
- Market Research: Stay updated on industry trends and customer insights to inform messaging strategies.
- Project Coordination: Manage timelines and deliverables to ensure timely completion of marketing projects and initiatives.
- Performance Tracking: Analyze the effectiveness of marketing materials and strategies, providing recommendations for improvement.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Previous experience in a marketing or sales support role is a plus.
- Strong communication skills, both written and verbal.
- Ability to work collaboratively in a fast-paced environment.
- Proficiency in marketing software and tools.
What We Offer:
- A dynamic work environment with opportunities for professional growth.
- Collaborative team culture where your ideas are valued.
- Competitive salary and benefits package.
Join us to help elevate our marketing efforts and drive success for our Inside Sales team!