Marketing ManagerAvicanna Inc.1.0Toronto, ON$70,000 – $80,000 a year Provide production and logistical support for core digital marketing functional areas, including content marketing, social media, tradeshow and events, inbound… 30+ days ago

About

Avicanna is a diversified and vertically integrated Canadian biopharmaceutical company focused on the research, development and commercialization of plant-derived cannabinoid-based products for the global consumer, medical, and pharmaceutical market segments. We are seeking an innovative Marketing Manager with cannabis industry experience to promote our company’s branded finished products. In this role, you will be supporting and implementing our marketing strategies, supporting commercial initiatives and assist in the implementation of the company’s brand strategy.

To ensure success, you will need extensive knowledge of marketing strategies and expertise which translates into increased brand awareness and profitability.

Objectives

  • Evaluating and optimizing Canadian marketing strategies
  • Supporting pricing, promotion, and placement strategies
  • Analyzing market trends, sales and channels to support in preparing forecasts
  • Establish positioning, identify target audiences, and execute marketing plans with specific objectives across different channels and segments
  • Increasing brand awareness and market share for all brands in Canada
  • Coordinating marketing strategies with the R&D, sales, financial, legal, and production departments.
  • Developing and managing the marketing department’s budget
  • Overseeing branding, advertising, and promotional campaigns. Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
  • Communicate campaign objectives, timelines, and deliverables to retail team, and provide instructions for use or promotion
  • Managing external agencies such as sales, digital or PR agencies as required
  • Provide production and logistical support for core digital marketing functional areas, including content marketing, social media, tradeshow and events, inbound marketing, and partnership marketing
  • Assist with website and database updates
  • Preparing and presenting quarterly and annual reports to senior management – Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
  • Conduct research to analyze market trends, customer behavior, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing data
  • Keeping informed of marketing strategies, trends and regulations such as analyzing customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
  • Other duties as assigned

Role and Responsibilities

  • Bachelor’s degree in marketing, business administration, or similar
  • At least 5 years’ experience as a marketing manager
  • Cannabis industry experience a plus
  • Proficiency with online marketing and social media strategy
  • Proven experience developing marketing plans and campaigns
  • Experience creating marketing materials with a quick turn around
  • Extensive knowledge of marketing strategies, channels, and branding
  • Superb leadership, communication, and collaboration abilities
  • Exceptional analytical and problem-solving skills
  • Strong time management and organizational abilities
  • Metrics-driven marketing mind with eye for creativity
  • Must be flexible, able to pivot ideas and execution strategies readily within a fast paced and dynamic industry which is highly regulated

Full time

Expected start date: September 6 2021

Job Type: Full-time

Salary: $70,000.00-$80,000.00 per year

Benefits:

  • Extended health care

Schedule:

  • Monday to Friday

Experience:

  • Marketing: 5 years (preferred)

Work remotely:

  • No

Marketing Manager


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Digital Marketing Specialist

newDigital Marketing Specialist, Ecosystems & Alliances (Web De…Deloitte4.0Toronto, ON
You will collaborate with digital marketing teammates to learn the technology for content management, email, events and registrations, social media, data/CRM…
1 day ago·More…View all Deloitte jobs – Toronto jobsSalary Search: Digital Marketing Specialist, Ecosystems & Alliances (Web Developer) salaries in Toronto, ONSee popular questions & answers about Deloitte

Job Type: Temporary Contract
Primary Location: Toronto, Ontario, Canada
All Available Locations: Toronto; Montreal; Ottawa; Saint John; Vancouver; Victoria; Windsor


Our Purpose

At Deloitte, we are driven to inspire and help our people, organization, communities, and country to thrive. Our Purpose is to build a better future by accelerating and expanding access to knowledge. Purpose defines who we are and gives us reason to exist as an organization.

By living our Purpose, we will make an impact that matters.

Enjoy flexible, proactive, and practical benefits that foster a culture of well-being and connectedness.
Be expected to share your ideas and to make them a reality.
Be part of a firm that leads the way and pushes themselves to look like contemporary Canada.


What will your typical day look like?

As a Digital Marketing Specialist within Deloitte’s Digital Marketing team, you’ll work closely with other developers and marketers in support of Deloitte Canada’s businesses, with a focus on Ecosystems & Alliances. You will collaborate with digital marketing teammates to learn the technology for content management, email, events and registrations, social media, data/CRM and apply the learnings by delivering digital experiences. You’ll work within an agency environment, collaboratively with other marketing functions (creative/design, marketing analytics, public relations, brand and internal communications) to plan and execute marketing campaigns in support of the business needs.


About the team

The digital marketing team is part of the Marketing Technology function as Deloitte. The team also sits within our internal agency, with public relations, brand, campaign management and internal communications – working together with field marketing and the business. The digital team is very collaborative and supportive, playing an integral role in marketing communications.


Enough about us, let’s talk about you

You are someone with:

  • Minimum 2-3 years’ experience as a web developer/designer, registration management with an interest in online marketing, social media and mobile
  • Strong coding knowledge (HTML, CSS, JavaScript), mostly front-end programming with some back-end integration knowledge. Experience with Adobe Experience Manager or other enterprise CMS),
  • Marketing general digital knowledge across Email marketing tools (Eloqua, Marketo, Pardot, Boostrap) or event registration tools (Cvent, Attendease, Certain, Splash) or Adobe products (Analytics, Audience Manager, Target) or Social Media tools (Sprinklr, Sysomos)
  • Bachelor’s/Master’s degree or undergraduate studies in programming, or equivalent experience, working within agency environment an asset
  • Solid understanding of UX design, working with brand guidelines, layout and design standards
  • Strong communicator and problem solver who is organized and can provide digital strategy consulting and best practices to a business audience
  • Proficiency in Microsoft Office tools, especially Excel and PowerPoint, and familiarity with integrating various technologies to support marketing efforts


Our shared values

While our Purpose guides us and helps explain why we exist, our shared values describe the behaviour we expect from each other at the firm.

They provide common ground to unite us across cultures and geographies. They help us to earn the trust and respect of our stakeholders. We all commit to living by these shared values, to stay true to the principles they represent, and to honour the legacy from which they came. They are what sets us apart and makes us Deloitte.

Every day, we live our Purpose through the following five shared values:


  • Lead the way:     Deloitte is not only leading the profession, but reinventing it for the future. We’re also committed to creating opportunity and leading the way to a more sustainable world.

  • Serve with integrity:     Deloitte has earned the trust of employees, clients, regulators, and the public for 175 years. Upholding that trust is our single most important responsibility.

  • Take care of each other:     We look out for one another and prioritize respect, fairness, development, and well-being.

  • Foster inclusion:     We are at our best when we foster an inclusive culture and embrace diversity in all forms. We know this attracts top talent, enables innovation, and helps us deliver well-rounded client solutions.

  • Collaborate for measurable impact:     We approach our work with a collaborative mind¬set, teaming across businesses, geographies, and skill sets to deliver tangible, measurable, attributable impact.


The next step is yours

Sound like The One Firm. For You?

At Deloitte, we are all about doing business inclusively – that starts with having diverse colleagues of all abilities. Deloitte encourages applications from all qualified candidates who represent the full diversity of communities across Canada. This includes, but is not limited to, people with disabilities, candidates from Indigenous communities, and candidates from the Black community in support of living our values, creating a culture of Diversity Equity and Inclusion and our commitment to our AccessAbility Action Plan, Reconciliation Action Plan and the BlackNorth Initiative.

We encourage you to connect with us at accessiblecareers@deloitte.ca if you require an accommodation for the recruitment process (including alternate formats of materials, accessible meeting rooms or other accommodations). We’d love to hear from you!

By applying to this job you will be assessed against the Deloitte Global Talent Standards. We’ve designed these standards to provide our clients with a consistent and exceptional Deloitte experience globally.
Deloitte Canada has 30 offices with representation across most of the country. We acknowledge our offices reside on traditional, treaty and unceded territories as part of Turtle Island and is still home to many First Nations, Métis, and Inuit peoples. We are all Treaty people.


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