PolicyAdvisor.com is an exciting, early-stage, insurtech startup that is transforming the way Canadians buy insurance. We’ve built a brand-new digital insurance platform that offers a simple, intuitive alternative to the archaic, offline distribution model used by most of Canada’s insurance industry.
With a compelling vision, proven management team, and significant seed funding, PolicyAdvisor.com brings innovation and disruption to the rapidly evolving insurtech space. Since launching in Q2-2019 we’ve helped countless Canadians get the coverage they need; in 2021 and beyond we’re going to help even more.
Are you ready to help spread the word about PolicyAdvisor.com and get more Canadians covered? Then read on.
Who we’re looking for
We’re looking for a motivated Social Media Coordinator to lead and grow PolicyAdvisor’s online and social presence, refine and maintain our social voice, and transform pre-existing content into bite-size chunks for audiences across several platforms.
In this position, you will drive awareness and engagement for potential clients and existing customers through PolicyAdvisor’s various social media channels. You will be directly responsible for the social media accounts of the country’s leading digital insurance brokerage. You will help educate Canadians about life and living benefits insurance, industry news, and the providers available to them, as well as boosting relevant content from our insurance and financial services partners.
We’re a group of passionate insurance experts, developers, and marketers, who share the goal of creating a better insurance-buying experience for Canadians. If you have a passion for helping match people with products and content that aim to educate them and answer their questions both honestly and directly, then you may have found the right role.
The successful applicant will manage our main social media channels – Instagram, Facebook, Twitter and LinkedIn, as well as bolster new channels as our story evolves and expands. You must have a passion for creating, storytelling, engaging, and writing as you further establish our online brand: Canada’s go-to source for honest insurance advice that is fun, engaging, and approachable.
This role requires meticulous organization and communication skills in a fast-paced environment. It is a high-growth execution role at an early-stage, well-funded startup, with an opportunity to grow and rise the ranks quickly as we expand our product suite in 2021 and beyond.
Responsibilities
- Execute a results-driven social media strategy
- Develop and curate engaging content for social media platforms
- Lead and execute the creation and editing of written, video, and photo content for social and content campaigns
- Produce live social media content where required
- Maintain a unified brand voice across different social media channels
- Collaborate with marketing team to create and implement a social media calendar
- Monitor social media channels for industry trends
- Interact with users and respond to social media messages, inquiries, and comments
- Review analytics and create reports on key metrics
- Identify relationships with key bloggers, media outlets, and other potential brand partners
- Provide support for the content marketing team
Requirements
- 1-3 years of experience executing social media strategies (client-side experience preferred)
- Well-versed in multiple social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok)
- Ability to derive social assets from existing creative content (text, image and video)
- Up-to-date knowledge of the newest social media features, trends, and engagement hacks
- Familiarity with online marketing strategies and marketing channels
- Solid design and conceptual skills and experience with graphic design tools (Adobe Creative Suite, Reels, Instagram Stories, Canva, Bannersnack, etc)
- Bachelors degree in Marketing, Communications, BA, or another field with relevant experience
- Direct experience using social media management tools (Hootsuite, Agorapulse, etc)
- Direct experience with Microsoft Office, Google Apps and other equivalent word processing/spreadsheet software application
- Portfolio of proven social media collateral
Nice-to-haves
- Experience in managing influencer marketing campaigns
- Familiarity with affiliate marketing practices
- Experience with content management systems (WordPress, Ghost, Contentful etc)
- Knowledge of SEO, keyword research, and Google Analytics
Salary and Benefits
- PolicyAdvisor is a fast-growing company and presents a great opportunity to assume a leadership role. We expect massive growth over the next few years which will provide significant opportunities for advancement
- Competitive health benefits
- Relaxed, collaborative office setting – previously in downtown Toronto, but over Zoom for the foreseeable future. New ideas are encouraged as we continually enhance the insurance-buying experience and make protection products accessible for all Canadians
Job Type: Full-time
Benefits:
- Casual dress
- Company events
- Dental care
- Extended health care
- Flexible schedule
- Life insurance
- Work from home
Schedule:
Work remotely:
- Temporarily due to COVID-19