Company: Guardant Health
Location: Orlando, FL
Expected salary: $116000 – 133000 per year
Job date: Thu, 15 May 2025 22:09:47 GMT
Job description:
Job Description: Marketing Strategist for Diagnostic Products
Position Overview:
We are seeking a motivated and results-driven Marketing Strategist to join our team, focusing on the sales and marketing of innovative diagnostic products, particularly blood-based testing solutions. The ideal candidate will be responsible for developing and implementing effective marketing strategies that adhere to high industry standards and align with company policies.
Key Responsibilities:
- Develop and execute comprehensive marketing strategies to promote diagnostic products, ensuring alignment with industry benchmarks and regulatory requirements.
- Collaborate effectively with cross-functional teams, including sales, product development, and customer support, to drive product awareness and market penetration.
- Analyze market trends and customer needs to identify opportunities for growth and improvement.
- Create and manage marketing campaigns, including digital, print, and event promotions, to reach target audiences effectively.
- Monitor and report on the effectiveness of marketing initiatives, using data to refine strategies and enhance performance.
- Keep abreast of competitor activities and industry developments to inform marketing tactics and positioning.
Preferred Qualifications:
- Proven experience in sales and marketing, specifically within the diagnostic products sector, particularly blood-based testing.
- Strong understanding of healthcare marketing principles, regulatory requirements, and best practices.
- Excellent communication and interpersonal skills, with a knack for working collaboratively in a team environment.
- Ability to adapt to changes in a fast-paced industry and demonstrate agility in strategy development.
Join us in revolutionizing the diagnostics landscape by leveraging your expertise to drive impactful marketing initiatives!
