Job Title: Email Marketing Manager

Reports To: Marketing Manager, Brand & Content

Reporting to the Brand & Content Manager, the Email Marketing Manager will lead our journey towards mass personalization via our digital marketing activities in the following channels: eMail, SMS, and Messaging Apps.

The candidate will collaborate with various cross-functional divisions at Golf Town including marketing, e-commerce, operations and merchandising groups. Crucial to this role is a project management background, a strategic lens, and the ability to develop, advise and execute the completion of creative email and SMS campaigns.

This position is responsible for executing strategic initiatives in a fast-paced, results-oriented environment and dedicated to driving email acquisition and engagement through the process of strategic planning, campaign testing and results analysis.

Description of Job Responsibilities:

• Grow our Leaderboard audiences through a robust and ambitious acquisition strategy of our databases
• Responsible for developing and executing a customized communication strategy based on data
• Manage various email campaigns, including the template designs, calls-to-action, and content planning
• Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers
• Work to minimize list decay and unsubscribes while increasing the productivity of our email sends
• Develop documentation and road maps for processes, A/B tests in email strategy including brand and behavioral activations
• Design and implement Golf Town’s SMS program
• Jointly with the e-Commerce team, initiate conversational commerce through messaging apps
• Initiate the creative direction of the email marketing strategy around a unicast approach (i.e. personalization, trigger marketing, journey builders etc.)
• Build and automate templates, deploy dynamic content, and support the content creation workflow
• Maintain daily contact with internal stakeholders for weekly campaigns
• Provide reporting and post campaign analysis for all campaigns

Essential Requirements and Qualifications:

• 3-5 years’ experience working in a similar position with email marketing
• Bachelor’s degree or equivalent experience is required
• Background in eCommerce and retail is ideal
• Experience with web analytics, and knowledge of online campaign management and measurement are important for success in this role
• Solid experience with the Salesforce Marketing Cloud platform (Formerly Exact Target)
• Skilled at HTML / CSS and responsive web and email design.
• Proficiency in email, web analytics and web metrics
• Highly analytical and able to derive meaning from data through A/B testing and email optimization
• Excellent writer and communicator (in both the written and verbal form)