About the Role
Moncel is currently hiring for a Marketing Specialist for Search Engine Marketing (SEM) & Analytics. This is a high-impact role and will be a crucial component of the Moncel marketing team.

Key Responsibilities
The ideal candidate is results-oriented and data-driven with demonstrated experience managing multiple paid advertising campaigns. You are also highly analytical and consider A/B testing, optimizing customer acquisition costs, and analyzing performance metrics among your core competencies. You use data to develop insights, run experiments, and guide decision-making to improve the overall performance of the business.

Role Specifics

• Manage all PPC and paid campaigns (Google, Bing, Facebook, etc.) and adjust strategies to maximize ROI
• Optimize PPC campaign performance through A/B testing, competitor analysis and keyword research
• Monitor campaigns for performance to ensure they are performing optimally and troubleshoot when required
• Perform ongoing keyword discovery, expansion, and optimization
• Research, develop and implement strategies to improve SERP rankings
• Work with the content and development teams to implement SEM strategies and best practices
• Assist in the development of marketing measurement frameworks and the collection of data
• Monitor and maintain marketing data collection systems
• Create performance reports on marketing relevant metrics and insights
• Remain current with the latest SEM trends, algorithm updates and SEM best practices

Criteria

• Minimum of 3 years professional work experience in PPC
• Minimum of 3 years experience providing data analysis and reporting
• General understanding of how marketing channels work, how they can be tracked and evaluated on performance
• Experience with a variety of marketing and other analytics tools
• The aptitude to learn new tools and systems
• Excellent analytical, organizational and time management skills
• Strong attention to detail and the ability to effectively multi-task
• Proven ability to work independently with great decision making and problem solving skills
• Bachelor’s degree in Business, Marketing or Mathematics/Statistics preferred
• Excellent written, verbal and communication skills

What we’re offering

• A competitive salary package
• Full health benefits
• A very positive, friendly and fulfilling work environment
• Ongoing training & development

About Us
As a fast growing online education company with operations across the globe, our focus is on delivering the highest standard of online training & education to the food and hospitality sectors worldwide. We are comprised of a group of talented professionals that help support customers, businesses and the community through our non profit endeavours.

In addition to our commercial training & education services, our charitable activities help to support the community in the area of public health, as well as helping feed tens of thousands of people in need each year.

Please Note
We are an equal opportunity employer. All applicants must be authorized to work in Canada. Any applicants not meeting this criteria will not be considered eligible for the position.