Company: Greystar
Location: Orlando, FL
Expected salary:
Job date: Wed, 11 Jun 2025 01:33:02 GMT
Job description:
Job Title: Community Marketing and Sales Director
Job Description:
We are seeking a talented and dynamic Community Marketing and Sales Director to lead our community’s marketing initiatives and drive revenue and occupancy goals. This role will involve directing all marketing, print and internet advertising, and sales activities, as well as overseeing leasing team members and other resources.
Key Responsibilities:
- Develop and implement comprehensive marketing strategies to enhance community visibility and attract prospective residents.
- Manage and optimize print and online advertising campaigns to maximize outreach and engagement.
- Collaborate with leasing team members to ensure alignment in sales strategies and community messaging.
- Analyze market trends and competitor activity to inform marketing strategies and drive occupancy rates.
- Utilize data-driven insights to assess the effectiveness of marketing campaigns and make adjustments as needed.
- Organize community events and promotional campaigns to enhance community appeal and foster resident engagement.
- Cultivate and maintain relationships with local businesses and community organizations to enhance partnerships and marketing initiatives.
- Regularly report on marketing performance metrics and provide insights to senior management.
Requirements:
- Proven experience in marketing, sales, or a related field, preferably in a real estate or property management environment.
- Strong understanding of digital marketing, social media, and traditional advertising methods.
- Exceptional leadership and team management skills.
- Excellent analytical, organizational, and communication skills.
- Ability to work collaboratively in a fast-paced environment and adapt to changing priorities.
Join us in our mission to create a thriving community, driving occupancy and maximizing revenue through innovative marketing and sales strategies!