Company: Restaurant Brands International
Location: Toronto, ON
Expected salary:
Job date: Wed, 20 Aug 2025 23:25:53 GMT
Job description: Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.Restaurant Brands International Inc. is one of the world’s largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.RBI owns four of the world’s most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.About BURGER KING®Founded in 1954, the Burger King® brand is a global quick service hamburger chain known for food quality and value and as the only place guests can get the iconic flame-grilled Whopper® sandwich. The Burger King system operates more than 19,700 locations in more than 120 markets. Approximately 95% of Burger King restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades.The RoleThe Sr. Director of Marketing, Burger King, Canada will lead the brand’s marketing strategy to drive traffic, sales, guest engagement, and franchisee profitability for our Canada stores. This role oversees national and regional campaigns, media strategy, digital, and guest experience initiatives while managing agency relationships and the Canadian Ad Fund, working in close partnership with the Burger King US Marketing team.As a key business leader, they will collaborate cross-functionally to align marketing efforts with overall business objectives and serve as the primary liaison for franchisees. They will also lead a high-performing marketing team, leveraging data-driven insights to optimize brand growth and marketing effectiveness. This leader should have a strong understanding of the Canadian consumer and the ability to create brand affinity for a challenger brand. This position reports to the Chief Marketing Officer, Burger King with dotted-line operational partnership with the General Manager, Canada.Roles and Responsibilities:Develop and drive the overarching marketing vision, strategy, and execution for Burger King Canada, ensuring alignment with broader business objectives to accelerate brand growth, consumer engagement, and market share expansion.Own the end-to-end marketing strategy to drive topline revenue, traffic (SSS, SST, SSC), and brand equity, while partnering cross-functionally to improve restaurant-level profitability and franchisee EBITDA.Identify trends within the quick-service restaurant category.The ability to develop a clear marketing strategy along with a menu strategy dedicated to the Canadian consumer.Oversee the development of multi-channel marketing plans (National, Regional, and Digital), partnering with the US team to optimize brand programs, media strategy, and campaign effectiveness through data-driven decision-making.Have a strong understanding of the business P&L with the focus on driving sales and traffic with resulting restaurant cash flow growth.Spearhead digital transformation efforts, including loyalty, CRM, mobile ordering, first-party and third-party delivery, digital menu boards, and emerging technology solutions to enhance the guest experience and drive digital sales.Serve as the key marketing liaison for franchisees, the Marketing Advisory Council, and other key stakeholders to ensure strategic alignment, effective budget allocation, and execution of impactful local and national initiatives.Manage relationships with key agency partners (Media, Creative, Digital, Local Marketing) to ensure strategic alignment, campaign innovation, and best-in-class execution that enhances brand affinity and guest engagement.Partner with Culinary, Supply Chain, Operations, and Finance to drive innovation, optimize pricing and promotional strategies, and execute integrated go-to-market initiatives that enhance customer experience and restaurant performance.Leverage insights, analytics, and performance metrics to refine marketing strategies, optimize media investments, and maximize ROI.Lead, mentor, and develop a high-performing marketing team (4+ individuals), fostering a culture of innovation, accountability, and professional growth.Required Skills & Qualifications:Bachelor’s Degree in Business, Marketing, or a related field; MBA preferred.10+ years of marketing leadership experience in QSR, retail, or consumer-facing industries, with a strong track record of driving brand growth and business impact.Excellent communication and cross-collaboration skills.Strong leadership skills and capabilities.Proven experience in leading national marketing campaigns, digital transformation initiatives, and media strategy development.Exceptional strategic, analytical, and leadership skills, with a deep understanding of consumer behavior, media effectiveness, and digital marketing trends.Strong ability to collaborate across functions, influence stakeholders, and build alignment between franchisees, agencies, and internal teamsExperience managing a marketing budget at a national scale, with expertise in optimizing investments for maximum business impact.Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI’s policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.
Summary:
Restaurant Brands International Inc. (RBI) seeks a Senior Director of Marketing for Burger King Canada to enhance the brand’s presence and profitability. With a focus on national and regional marketing strategies, digital initiatives, and agency management, the role requires collaboration with franchisees and cross-functional teams to drive guest engagement and sales growth.
Key Responsibilities:
- Develop and execute marketing strategies aligned with business objectives.
- Optimize multi-channel marketing plans and oversee digital transformation efforts.
- Manage relationships with franchisees and agency partners for effective campaign execution.
- Analyze market trends and apply insights to refine marketing strategies.
Qualification Requirements:
- Bachelor’s degree in Business or Marketing; MBA preferred.
- Over 10 years of marketing leadership experience, particularly in quick-service restaurants.
- Strong communication and leadership skills, with experience in national campaigns and digital marketing.
Benefits Offered:
RBI provides progressive benefits focusing on physical, mental, and financial wellness, including parental leave and telemedicine support. The organization is an equal opportunity employer committed to diversity and inclusivity.
