You are excited by the opportunity to lead a small team of marketing professionals; and to build out new marketing programs that will support the delivery of extended growth in the energy efficiency solutions sector. You will be responsible both for Greensaver’s own programs, as well as collaborating with the marketing teams of our clients for their programs, for which we are a delivery partner. If you want to make a real difference this is the job for you.

This role reports to the Director, Business Development.

You will also be working & collaborating with a team of individuals who are passionate about helping others, energy conservation and making a positive impact on the environment.

Primary Responsibilities:

Business Development

• Support market segmentation and opportunity development activities
• Assist with responses to RFPs and other client requirements as needed
• Manage media relations, PR coordination, sponsorships, and events, as required

Lead Generation & Outreach

• Develop marketing plans to drive qualified leads to Greensaver’s multiple conservation programs
• Deploy successful marketing campaigns and own their implementation from idea to execution (online & offline)
• Build strategic relationships and partnerships with key industry players, agencies and vendors

Brand & Buzz

• Develop the Greensaver brand including strategies and tactics to build brand equity in the industry
• Manage content team to produce on-brand content for our website, social media, and other channels
• Execute external program branding deliverables (design, collateral, content, etc.) upon clients’ request
• Oversee the work of external vendors or contractors (e.g. graphic designers, printers, web developers, etc.) and ensure deliverables are kept within scope, on time, and on budget

Program Tracking, Analytics & Reporting

• Create, measure and report performance of marketing campaigns; gain insight and assess against goals
• Analyze current market conditions to identify potential for new program participants
• Track leading KPIs using our CRM to optimize team resources and workflow efficiency

Team Management

• Provide leadership for the marketing team
• Work with the team to develop objectives and KPIs for performance management and development
• Meet with team regularly to ensure consistency and workflow alignment
• Motivate the team to ensure a high level of work quality and team dynamic
• Manage relevant aspects of the marketing budget

Other requirements and responsibilities in line with organizational need.

Minimum Qualifications

• BS/MS degree in marketing or a related field
• 7+ years marketing experience
• 3+ years in a managerial role, managing staff and performance
• Proven experience in identifying target audiences and in creatively devising and leading cross-channel marketing campaigns that engage, educate and motivate
• Ability to adhere to brand standards and ensure its adherence by the rest of the organization
• Ability to manage budgets
• Experience launching and maintaining digital marketing campaigns (social – fb ads manager, google search etc.)
• Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends, etc.)
• Experience in setting up and optimizing Google Adwords & Banner campaigns
• Experience with Client Relationship Management (CRM) (Systems such as Salesforce / Insightly)
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• Creativity and adaptability, research, quantitative analysis, writing, public speaking, presentation
• Interpersonal: Leadership, people management, collaboration, detail-oriented

Compensation

• Competitive base annual salary plus discretionary bonus structure, and full company benefits are available for the right candidate.