Job Title: Social Media Manager

Reports To: Brand & Content Manager

The Social Media Manager will leverage their experience and talents to elevate the Sporting Life brand through social media. They will attract and interact with our customers online, achieving superior customer engagement through compelling storytelling, with the goal to optimize and monetize paid advertising campaigns and drive traffic to our stores.,

Description of Job Responsibilities:
Lead the organization’s social media strategy, working with other functional teams to develop content plans.

• Manage the social media calendar with the ability to read, react, and adapt in real-time.
• Work with writers to develop content for the Sporting Life blog, including editing and publishing.
• Manage and oversee social media advertising campaigns.
• Use creative thinking and digital know-how to craft compelling, sharable content.
• Work collaboratively with the marketing team and other departments to launch social media campaigns that will build brand awareness and increase market share.
• Build social relationships with online influencers, vendors and both potential and existing customers.
• Undertake regular reporting of social media performance and analytics, leveraging analysis to improve our social efforts over time.
• Act as an extension to the Customer Care team by responding in a timely manner to customer questions, inquiries or comments.

Essential Requirements and Qualifications:

• 3-5 years of relevant experience in social media, content creation, or digital marketing, preferably in the retail space
• Post-Secondary Education in Marketing, Communications or related discipline
• Experience with optimizing paid social media campaigns using Facebook Business Manager
• Excellent communication skills with an understanding of how to effectively communicate across different digital platforms (French language skills would be a bonus)
• Proven analytics skills with the ability to analyze results and leverage the information to improve future programs
• Experience with social media monitoring and publishing tools
• Solid project management skills with a proven ability to translate objectives into programs that effectively reach the target audience
• Ability to multi-task and oversee many projects and deadlines simultaneously with changing priorities
• Excellent organizational skills, as work projects are short cycle; frequent new projects
• Self-starter with the ability to work independently and produce results under pressure
• Aficionado of an active, lifestyle