Specialist Digital Marketing
eCommerce is the biggest retail disruption in a generation, and leading CPGs are putting digital eCommerce at the heart of their strategies. The Specialist Digital Marketing will lead and drive our Brands within eCommerce. Associate will develop, lead and execute content creation and implementation on our customers websites and will make a real impact both on business results and driving sales through this evolving marketing strategy.

Responsibilities

Advantage Sales and Marketing LLC dba Advantage Solutions is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. Advantage Solutions services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

Position Summary
eCommerce is the biggest retail disruption in a generation, and leading CPGs are putting digital eCommerce at the heart of their strategies. The Specialist Digital Marketing will lead and drive our Brands within eCommerce. Associate will develop, lead and execute content creation and implementation on our customers websites and will make a real impact both on business results and driving sales through this evolving marketing strategy.

Essential Job Duties and Responsibilities

• Key stakeholder in delivering the Perfect Store Online KPIs and +90% Consumer Experience content scores for our product assortment resulting in better experiences on our customers websites.
• Auditing customers websites to ensure that our product content has been properly deployed according to vendor-specific requirements and client best practices.
• Maintain product content within Client’s internal content management system ensuring that all content is up to date and accurate.
• Identify and share opportunities for product merchandising improvements with our customers which will increase our onsite visibility and lead to increased conversions.
• Optimizing and driving performance through organic search on customers websites to ensure our products are present when consumers are searching for them.
• Trouble shooting and resolving any technically issue that many arise for product content, buy it now and ratings & reviews.
• Developing POV’s on new product technologies, capabilities, and process enhancements with our customers.
• Guide the brand teams to building best in class content and creative that meets the global standards.
• Manage sprint rollouts of content creation process between multiple internal and external stakeholders to ensure timely completion and launch of content.
• Assist with documentation of processes and procedures to ensure we are working efficiently and effectively at building best in class digital and mobile merchandising experiences.
• Revise search keyword lists regularly to be relevant with consumer trends.
• Responsible for all buy it now buttons being active on our brand websites and ensuring the retailer feeds is up to date so we can drive to purchase when a consumer is wanting to purchase.

Supervisory Responsibilities

Direct Reports
– This position does not have supervisory responsibilities for direct reports

Indirect Reports
– May delegate work of others and provide guidance, direction and mentoring to indirect reports

Travel and/or Driving Requirements

– Travel and Driving are not essential duties or functions of this job

Minimum Qualifications The following are the minimum job-related qualifications which an individual needs in order to successfully perform the essential duties and responsibilities of the job
Education Level: (Required): University Degree (Canadian) Or equivalent experience

Field of Study/Area of Experience: Business, Marketing, Economics, Operations or similar field.
2-4 Years of experience in eCommerce online merchandising including but not limited with online content creation, management, deployment, and system integrations.
Experience in CPG, Retail and/or Tech a plus.
Experience with Agile and Sprint based ways or working is a plus

Skills, Knowledge and Abilities:
Excellent Written & Verbal Communication Skills
Excellent Customer Service Skills
Ability to Ensure High Levels of Service & Quality are Maintained
Ability to Work Independently & Prioritize with minimal supervision, in order to Meet Deadlines
Track Record of Building & Maintaining Customer/Client Relationships
Well Organized, Detail

…

Oriented, & able to Handle Fast Paced Work Environment
Research & Analysing Skills

Environmental & Physical Requirements
Office / Sedentary Requirements
Typically, requires the abilty to sit for extended periods of time (66%+ each day), ability to hear telephone, ability to enter data on a computer and may require the ability to lift up to 10lbs.

Expected salary:

Location: Toronto, ON

Job date: Fri, 12 Nov 2021 08:41:37 GMT

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