Who We Are:
Founded in 2014, Nest Wealth created Canada’s first SaaS-based digital wealth management platform to ensure investors have access to sophisticated, personalized and transparent wealth management services. Nest Wealth is Canada’s largest independent digital wealth management platform, offering both direct-to-investor and advanced business-to-business solutions.
Finding amazing people is one of the hardest parts of building a successful company. That’s why we take our culture and our people seriously. We are a proud recipient of ‘Best Workplaces in Canada 2021’, ‘Great Place to Work 2020’, ‘Best Workplaces in Technology 2020’, and have been recognized for the past 4 years as one of the Fastest Growing Companies in Canada.
Before you apply, get an inside look into our culture and learn from team members where we discuss what we’re building, recent problems we’ve solved, how/why we’ve made changes to our tech stack and what it’s like joining our team! We would be thrilled if you joined us.
beforeyouapply.com/team/engineering-at-nest-wealth
The Opportunity:
You’ll be joining an ambitious and energetic marketing team and will be the champion of all things content! The Content Marketing Specialist will be an integral team member, laser-focused on creating content that drives new lead generation, aligns with product roadmaps, builds brand awareness, and increases engagement. You will have the opportunity to be part of a growing B2B marketing team by developing brand new content, collaborating on innovative campaigns, and participating in a major rebrand and new product launch!
How You’ll Contribute:
- Write unique, engaging & compelling content for marketing materials and campaigns with the goal of building brand awareness, lead generation, and increasing engagement.
- Create and review SEO content for best practices and optimized for search and user experience
- Collaborate with internal SMEs and teams such as Head of Research, Sales, Design, and Product to deliver a strategic copy
- Ensure all content aligns with brand standards, best practices, and editorial guidelines
- Share new content ideas for content planning and calendar-building
- Collaborate with our Visual Designer to produce supporting visuals and infographics
- Regularly monitor content metrics, reporting, and suggest ways to improve
- Identify relevant or timely content opportunities by keeping up-to-date with industry trends, competitive landscape, product knowledge, and customer feedback
- Contribute to the customer success program by writing high impact customer stories and case studies
- Create compelling marketing materials and thought leadership content
- Maintain the Marketing Assets folder and ensure all new marketing materials are easily accessible and that the teams are notified when new content is created
- Collaborate with the Director of Marketing on content strategy and KPIs to track, own the execution of that content strategy, and reporting on key KPIs
How can you grow?
- Hone your marketing craft in a hyper-growth start-up offering a variety of opportunities to get exposure early in your career
- Exposure to working alongside multiple teams and leadership
- Contribute to enhancing our brand and be involved with new product launches
- Internal mobility opportunities as we scale (ex. Content Marketing Lead, Content Marketing Manager)
- Company-wide lunch & learns across the organization to learn more about fintech
What you need to succeed:
- 2-3 years of experience in content writing or a similar role.
- Degree or diploma in Copywriting, Marketing, Communications, Journalism, English Literature or equivalent experience
- Experience writing long-form and short-form copy across a variety of channels
- Knowledge of best practices for content marketing, conversion copywriting, and product messaging
- Passion for writing and a strong portfolio you can share!
- Experience collaborating on projects with multiple stakeholders and teams
- Innovative and resourceful with the interest and desire to learn and adopt new marketing communications strategies and tactics.
- Technical competence using software programs, including Salesforce, Pardot, Unbounce
- Experience working with SEO keyword tools
It would be GREAT if you had:
- B2B marketing experience, especially if you’ve worked for a SaaS company
- Knowledge of the wealth management space
- A passion for fintech
In addition to joining a phenomenal team, we offer:
- Competitive base salary with results based variable compensation
- Flexible hours. Our employees have the latitude to take care of the other parts of their lives and be there for the things that matter to them
- We are working remotely and in-office, and it’s up to you to choose what works best! We’ve implemented daily company-wide stand-ups to stay connected and engaged, interlaced with some good humour to keep things light. We’ve recently introduced a platform to encourage team recognition, and in lieu of our typical weekly catered lunches and fully stocked fridges, we are sending weekly lunches to our employees who are standing out and standing up!
- When we’re in the office we do provide: Weekly catered team lunches, a fully stocked fridge, and healthy snacks and fruits for everyone to enjoy!
What you can expect with our interview process:
We understand interviewing can be a daunting experience, and we are here to support you every step of the way. Here is a step by step guide on what interviewing with us looks like:
1. 30 min “get to know you” interview with our Talent Team
2. Written assignment – a chance to let your style shine!
3. 60 min interview with our Director of Marketing
4. 60 min interview with our Director of Marketing, Senior Visual Designer, Chief Revenue Officer, and Head of Research.
The Downside?
We’re pretty self aware as a company, and we know there are some areas where we can do better:
Process: The Company is growing fast in all aspects, which is great. We are one of the Top 25 fastest growing private companies in Canada over the last 4 years. The hard part is that we don’t have the processes of a big company in place yet. We are counting on our people to help create that process, stand-up better efficiencies, and adjust quickly as we grow.
Challenges ahead: We have pivoted to where we see the best and biggest opportunity as an enterprise & B2B solution. This requires rigour, discipline and planning from the entire team as we address the functionality and features of our platform and like any pivots, there have been a few bumps in the road.
Transition: This is the key to our success and our ability to scale but there will be short-term challenges in making this transition. We are revisiting everything from marketing collateral, pricing, and the go-to-market plan – and calibrating it all to sync up with the strategy. That is a lot to do in a short period of time!
Join us!
If you’re interested in joining an awesome, growing team, apply now. We can’t promise it will be a fit, but we do promise to consider your experience. Follow us on Linkedin or Twitter to keep up to date on our latest news!
At Nest Wealth we celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome and encourage applications from people of all abilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
Job Types: Full-time, Permanent
Salary: $39,151.00-$76,577.00 per year
Benefits:
- Employee assistance program
- Extended health care
- RRSP match
- Stock options
- Work from home
Schedule:
Work remotely:
