newMarketing vice-presidentTimes Group CorporationMarkham, ON$110,000 a year Experience with CRM software and digital marketing tools and techniques. Develops an insight-based approach to engage and sell to new and existing customers… 1 day ago·More…View all Times Group Corporation jobs – Markham jobsSalary Search: Marketing vice-president salaries in Markham, ON

Job Duties:

· Develops an insight-based approach to engage and sell to new and existing customers belonging to main socio-demographic customer segments

· Work with Project Marketing sections to ensure that the Project portfolio meets the needs of target segments

· Devises and drives the execution of tactical promotions to improve sales performance.

· Guides the Marcom team in designing and distribution of BTL material in relevant channels to optimize the reach to targets segments

· Monitors and analyze the quality of acquisition KPIs and work with Sales to improve performance/ optimize ROI

· Work with Sales to set targets and incentive structure across products, segments, and channels.

· Develop 12 month campaign calendar across various consumer product lines

· Worked collaboratively with media partners to develop efficient media plans, and support social, digital, and offline strategies, set KPIs, select innovative and effective optimizations

· Liaise with the media and marketing research partners for consumer behavioral analysis reports and trends

· Identify and recommend changes in delivering capability that may be required by execution teams (eg. Channel, Customer Service, IT)

· Defines and reviews all policies, procedures, and guidelines for the Segment Team and monitors and supervises their implementation.

· Monitors quality assurance measures & standards to ensure compliance with corporation practices and international standards; ensure respective functions effectively support the corporate objectives, targets, standards and procedures.

· Reports to and maintains an ongoing dialogue with SVP/Consumer Segment & Project Marketing and provides updates periodically about operational performance and achievement of key strategic and financial targets.

· Maintains effective external interfaces with business and technology partners, government agencies and commercial /professional bodies.

· Manages monitors and evaluates the section’s ongoing performance and quality of its output and services.

Skills and Qualifications (at least):

· Demonstrates commitment and respect for the customer’s values in the business

· Project management skills to work against cost, timeline, and quality standards

· Knowledge of business products & projects portfolio

· Ability to develop strategic plans and programs for managing the product life cycle.

· Knowledge and expertise in managing the marketing mix

· Extensive exposure and knowledge about offline and online media

· Proven work experience in creating, designing, and running advertising campaigns

Location of work: Markham, Ontario – The applicant should be willing to relocate to Toronto/ON. Only qualified candidates would be shortlisted and contacted for an interview._ Aboriginals, Newcomers are encouraged to apply. Only qualified candidates will be shortlisted and contacted for an interview. willing to international relocating_

Language requirements:

· Knowledge of English – IELTS 6.5 and higher

· Persian and Arabic is an advantage

Required Work Experience:

· Minimum 15 years of Media, communication, advertising, and Marketing experience

Education:

· Bachelor Degree Business Administration- Management

Skills requirement:

· Proven work experience as a VP of Marketing, Marketing Director, or other senior roles

· Demonstrable experience designing and implementing successful marketing campaigns

· Solid knowledge of SEO, web analytics, and Google Adwords

· Strong understanding of advertising media strategy and media research

· Experience with CRM software and digital marketing tools and techniques

· Strong leadership skills

· Excellent communications skills

· Strong analytical and project management skills

· Strategic mindset, with the ability to make difficult decisions

· Qualitative and Quantitative Research-oriented

· Socio Demographic details analysis expertise

Position Objectives:

We are looking for an experienced Vice President (VP) of Marketing to direct and oversee our Marketing department. You will design, implement and monitor effective marketing strategies that align with our business goals.

Our ideal candidate has a solid Marketing background and work experience managing a variety of promotional projects end-to-end, including paid advertising campaigns and digital marketing techniques. Our VP of Marketing will report directly to the CEO and will oversee internally Marketing teams. To be successful in this role, you should be highly professional. You should also play a significant role in shaping the company’s strategic planning.

Ultimately, you should be able to ensure that the Marketing department’s activities contribute to our company’s long-term success.

Job Types: Full-time, Permanent

Salary: $110,000.00 per year

Additional pay:

  • Overtime pay

Benefits:

  • Extended health care

Schedule:

  • Monday to Friday
  • Overtime
  • Weekend availability

Education:

  • Bachelor’s Degree (preferred)

Work remotely:

  • No

Marketing vice-president


CLICK TO APPLY

newHead of Digital Commerce & SearchMoncelToronto, ON$110,000 – $150,000 a year 7+ years' experience in digital and growth marketing role. Current with latest trends / best practices in digital marketing. 6 days ago·More…View all Moncel jobs – Toronto jobsSalary Search: Head of Digital Commerce & Search salaries in Toronto, ON

  • Positive and rewarding work environment with a multi-national team
  • Fast-growing organisation with operations in the US, Canada and Australia
  • Competitive salary package

About the Role
Moncel is currently hiring for a Head of Digital Commerce & Search. This role is suitable for an experienced manager looking to challenge themselves in a high-growth organisation.

This role is responsible for performance and management of global B2C (‘Click to Enrol’) digital commerce channels, in addition to B2B lead generation across Canada, Australia & US.

This role forms part of our leadership team and requires an entrepreneurial, data driven professional with a growth mindset. The successful candidate will be tasked with helping the business attract and convert high volumes of customers within new and existing search marketplaces. This will require you to create clear and practical strategies for growth and coordinate your team of search, content and paid marketing professionals to achieve outstanding results.

You and your team will be responsible for coordinating a series of high volume multi-brand PPC (Google Adwords) campaigns that operate on a continuous (24/7) basis across three different countries. This will require a highly data driven approach relying on careful and frequent analysis, comprehensive keyword research, testing & experimentation and conversion rate optimisation, in order to get the very best results.

In addition to Click to Enrol channels, you will also be tasked with coordinating B2B lead generation campaigns relying on content, social media, remarketing & email automation strategies that target our ideal customer profiles. This will require a broad but highly focused content marketing footprint resulting in high quality B2B leads.


About Us
As a fast growing online education company with operations in the US, Canada and Australia, our focus is on delivering the highest standard of online training & education to the food and hospitality sectors worldwide. We are comprised of a group of talented professionals that help support customers, businesses and the community as well as non profit endeavours.

In addition to our commercial training & education services, our charitable activities help to support the community in the area of public health, as well as helping feed tens of thousands of people in need each year.


Key Responsibilities
The key responsibilities for this role are as follows:

  • Management of ‘Click to Enrol’ Revenue Generation function
  • Management of B2B Lead Generation function
  • Strategic Planning
  • Tactical Planning & Execution
  • Growth Roadmap Development
  • Forecasting & Budget Management
  • Management Reporting
  • KPI Reporting
  • Recruitment
  • Team Leadership & Coaching
  • Managing execution in the following areas:
    • PPC (Adwords) Advertising Campaigns
    • Social Media Advertising
    • Promotion development
    • Content development
    • Conversion funnel development
    • Landing pages development
    • CRO including checkout optimisation
    • A/B Testing / Experiment development
    • Remarketing
    • Email automation
    • Performance Tracking (inc tagging, ad serving, click tracking, call tracking)

What we’re looking for

  • 7+ years’ experience in digital and growth marketing role
  • Bachelor’s Degree or higher preferably in Digital Marketing, Communications or Marketing Analytics
  • PPC & Google Adwords Expert
  • Demonstrated experience in growth and performance marketing
  • Experience with advanced ad management tools (i.e. programmatic, biddable, social, SEO, mobile, video, email)
  • Current with latest trends / best practices in digital marketing
  • Ability to work / coordinate across US, Canada, Australia
  • Highly Data Driven and numerically proficient
  • Fluency with relevant KPIs (i.e. CAC, LTV, AOV, CPM, CPA)
  • Highly experienced with technology and search & analytics tools
  • Strong understanding of analytics tools (i.e. Google Analytics, Mixpanel)
  • Experience building dashboards (i.e.Google Data Studio, Tableau, Salesforce)
  • Solid technical understanding including HTML/JS/CSS
  • Someone who has worked with technical team to implement data & analytics stack
  • Someone who has operated in a marketplace environment


What we’re offering

  • Varied experience in a fast-growing tech business
  • Competitive salary package
  • Full health benefits
  • Flexible work arrangements
  • Latest hardware / software
  • Positive & energetic workplace
  • Participation in industry events
  • Ongoing training & development

Please Note
We are an equal opportunity employer. All applicants must be authorized to work in Canada. Any applicants not meeting this criteria will not be considered eligible for the position.

Head of Digital Commerce & Search


CLICK TO APPLY

Marketing vice-presidentTimes Group CorporationMarkham, ON$110,000 a year Experience with CRM software and digital marketing tools and techniques. Develops an insight-based approach to engage and sell to new and existing customers… 30+ days ago

Job Duties:

· Develops an insight-based approach to engage and sell to new and existing customers belonging to main socio-demographic customer segments

· Work with Project Marketing sections to ensure that the Project portfolio meets the needs of target segments

· Devises and drives the execution of tactical promotions to improve sales performance.

· Guides the Marcom team in designing and distribution of BTL material in relevant channels to optimize the reach to targets segments

· Monitors and analyze the quality of acquisition KPIs and work with Sales to improve performance/ optimize ROI

· Work with Sales to set targets and incentive structure across products, segments, and channels.

· Develop 12 month campaign calendar across various consumer product lines

· Worked collaboratively with media partners to develop efficient media plans, and support social, digital, and offline strategies, set KPIs, select innovative and effective optimizations

· Liaise with the media and marketing research partners for consumer behavioral analysis reports and trends

· Identify and recommend changes in delivering capability that may be required by execution teams (eg. Channel, Customer Service, IT)

· Defines and reviews all policies, procedures, and guidelines for the Segment Team and monitors and supervises their implementation.

· Monitors quality assurance measures & standards to ensure compliance with corporation practices and international standards; ensure respective functions effectively support the corporate objectives, targets, standards and procedures.

· Reports to and maintains an ongoing dialogue with SVP/Consumer Segment & Project Marketing and provides updates periodically about operational performance and achievement of key strategic and financial targets.

· Maintains effective external interfaces with business and technology partners, government agencies and commercial /professional bodies.

· Manages monitors and evaluates the section’s ongoing performance and quality of its output and services.

Skills and Qualifications (at least):

· Demonstrates commitment and respect for the customer’s values in the business

· Project management skills to work against cost, timeline, and quality standards

· Knowledge of business products & projects portfolio

· Ability to develop strategic plans and programs for managing the product life cycle.

· Knowledge and expertise in managing the marketing mix

· Extensive exposure and knowledge about offline and online media

· Proven work experience in creating, designing, and running advertising campaigns

Location of work: Markham, Ontario – The applicant should be willing to relocate to Toronto/ON. Only qualified candidates would be shortlisted and contacted for an interview._ Aboriginals, Newcomers are encouraged to apply. Only qualified candidates will be shortlisted and contacted for an interview. willing to international relocating_

Language requirements:

· Knowledge of English – IELTS 6.5 and higher

· Persian and Arabic is an advantage

Required Work Experience:

· Minimum 15 years of Media, communication, advertising, and Marketing experience

Education:

· Bachelor Degree Business Administration- Management

Skills requirement:

· Proven work experience as a VP of Marketing, Marketing Director, or other senior roles

· Demonstrable experience designing and implementing successful marketing campaigns

· Solid knowledge of SEO, web analytics, and Google Adwords

· Strong understanding of advertising media strategy and media research

· Experience with CRM software and digital marketing tools and techniques

· Strong leadership skills

· Excellent communications skills

· Strong analytical and project management skills

· Strategic mindset, with the ability to make difficult decisions

· Qualitative and Quantitative Research-oriented

· Socio Demographic details analysis expertise

Position Objectives:

We are looking for an experienced Vice President (VP) of Marketing to direct and oversee our Marketing department. You will design, implement and monitor effective marketing strategies that align with our business goals.

Our ideal candidate has a solid Marketing background and work experience managing a variety of promotional projects end-to-end, including paid advertising campaigns and digital marketing techniques. Our VP of Marketing will report directly to the CEO and will oversee internally Marketing teams. To be successful in this role, you should be highly professional. You should also play a significant role in shaping the company’s strategic planning.

Ultimately, you should be able to ensure that the Marketing department’s activities contribute to our company’s long-term success.

Job Types: Full-time, Permanent

Salary: $110,000.00 per year

Additional pay:

  • Overtime pay

Benefits:

  • Extended health care

Schedule:

  • Monday to Friday
  • Overtime
  • Weekends

Education:

  • Bachelor’s Degree (preferred)

Work remotely:

  • No

Marketing vice-president


CLICK TO APPLY