Company: Ralph Lauren
Location: Orlando, FL
Expected salary:
Job date: Fri, 27 Jun 2025 22:17:35 GMT
Job description:
Job Description: Marketing and Digital Accessibility Specialist
Company: Ralph Lauren Corporation (NYSE: RL)
Overview:
As a global leader in the design, marketing, and distribution of premium lifestyle products, Ralph Lauren Corporation invites applications for the role of Marketing and Digital Accessibility Specialist. This position is pivotal in enhancing customer engagement and broaden product accessibility through innovative digital strategies.
Key Responsibilities:
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Marketing Development: Collaborate with cross-functional teams to create and implement effective marketing campaigns that resonate with our diverse customer base.
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Digital Catalog Management: Develop and manage digital catalogs, utilizing cutting-edge tools to ensure an engaging and user-friendly experience.
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QR Code Strategy: Design and deploy QR code initiatives that facilitate product discovery and enhance customer interaction with our brand.
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Customer Accessibility Enhancement: Focus on strategies to expand customer access to our product offerings, making it easier for them to navigate and engage with our lifestyle collections.
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Analytics and Reporting: Analyze market trends and customer feedback to continuously refine marketing strategies and improve product accessibility.
Qualifications:
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Proven experience in marketing, particularly in digital channels.
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Strong understanding of customer experience design and digital accessibility standards.
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Proficiency in creating engaging digital content and marketing materials.
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Excellent communication and collaboration skills, with a passion for the Ralph Lauren brand and ethos.
Join us at Ralph Lauren Corporation, where you’ll play a crucial role in redefining how our customers connect with our products and lifestyle offerings.