Talkatoo is reinventing dictation software by modernizing the experience, making it easy to use, and ensuring it’s accessible everywhere. We are a fast-growing, funded startup working with industry-leading partners. Our motto is easy, efficient, and everywhere.

We are looking for an Email Marketing Manager to bring Talkatoo to the next level through the use of world-class email communication that excites and delights our leads and customers. This role requires someone who is well-versed in all things email, from email creation, implementation, tracking, analytics, and A/B testing.

Responsibilities

• Manage and build overall email marketing strategy
• Engage and nurture leads through all aspects of the customer journey
• Create and manage all email marketing campaigns. This includes: the lead nurturing sequence, the trial experience, the post-trial sequence, the win-back sequence, the onboarding experience, the customer delight experience, the churn prevention sequence, and more
• Write and create/manage new email content creation
• Develop and manage an outbound email marketing strategy
• Determine email marketing KPIs
• Set up and segment lists based on behaviors using lead scoring
• Develop documentation and processes for successful email strategies

Qualifications

• Minimum 3 years of email marketing experience
• HubSpot expertise considered an asset

Core Competencies

• Analytical
• Great communication skills
• Strong understanding of the fundamentals of content marketing
• Proven methods and strategies for developing effective email campaigns
• Experience with A/B testing
• Experience with HTML/CSS

This position is open to remote candidates with Canadian work authorization (Canadian citizen, permanent resident and/or appropriate work visa).